Wednesday November 22, 2017
Home Business Exclusive tag...

Exclusive tags to give identity to Bengal saris

0
214

New Delhi: Granting of exclusive tags by the Centre to certain varieties of handloom saris woven in Bengal, including Hooghly’s ‘Dhaniakhali’, Nadia’s ‘Shantipuri’, Bankura’s ‘Baluchari’ and ‘Kantha Stitch’, will ultimately bring smiles to the faces of hundreds of weavers, who have long been deprived of remunerative prices for their skills.

This has also added a new feather to the cap of the state government with chief minister Mamata Banerjee herself taking up the issue at the central level.

The chief minister had written to the union textile and agriculture ministry requesting that those renowned varieties of saris be brought under the Geographical Indication of Goods (Protection and Registration) Act (GI Act) to give them an exclusive tag for being unique to the places they are woven in.

Though the ‘Dhaniakhali’ sari is the chief minister’s most favourite wear, the weavers engaged in this trade in Hooghly district, are highly underpaid. At least three days of hard labour are put in to make one ‘Dhaniakhali’ sari, but a weaver gets only Rs 80 to 100 for his produce.

Hence, around 600 to 700 families, involved in this sari-making industry, continue to remain in dire straits for the past three to four decades. As a consequence, the young generation of those families is gradually migrating to Maharashtra and Gujarat for ‘safe and secure’ occupations. The other sari-making industries like ‘Tashar’, ‘Shantipuri’, ‘Baluchari’ and ‘Kantha Stitch’ are also facing the similar crisis.

It takes at least four days to make a ‘Tashar’ sari and in return a weaver gets only Rs. 200 to Rs 250. The cost of their four days’ toil to make one ‘Kantha Stitch’ sari is only Rs 250 and weaving a ‘Baluchari’ sari over a span of three to four days would fetch only Rs. 200. 

Henceforth, weavers who make such wonderful varieties of saris will start getting the right price and recognition for their produce, of which they were being deprived. After the aforementioned saris are allotted their individual logos, they will be accepted nationally and internationally.

This will prevent duplication as none else can weave a Dhaniakhali’ sari anywhere in the country, save and except at its place of origin and also cannot use the same tag for any other variety of sari. Implementation of GI Act for those varieties of saris would help the centre to promote those brands globally.

Notably, the Darjeeling tea was brought under this GI Act in 2003. Once a geographical indicator is awarded for a definite brand, only the produce of a particular area can be sold using its generic name. Hence, now it is illegal to sell any other brew as Darjeeling tea across the country.

(Picture Courtesy: weindiacraft.weebly.com)

Next Story

Important Tips to Follow if you wish to Expand Business Overseas

Want to spread your business overseas? Here is all you need to do for Spreading your business internationally.

0
49
Tips to expand business overseas
Tips to expand business overseas. Flickr

One of the first things people notice when they branch out into doing business internationally is how big a role social norms play in business dealings. It’s the same in North America, but the contrast is much more jarring when dealing with a new country, new etiquette, and new expectations. Whether you are applying for financing from a lender or opening a new branch of your business overseas, it’s important to understand that how you conduct yourself can have a profound impact on the success (or failure) of your business. Here are a few general guidelines to help you conduct business in a variety of regions around the world.

In Asian boardrooms, meeting participants will typically be arranged by seniority. This is also the order in which they should be greeted, and the order in which you should pass out your business cards. This is a sign of respect. Speaking of business cards, be prepared to hand out many more in Asia than you would in North America. There is a ceremony around exchanging business cards in countries such as Japan. Be sure to invest in a business card case, as it is seen as rude and inappropriate to keep them in your wallet or pocket.

In some Middle Eastern countries, note that it is quite normal for a male client or colleague to grasp another man’s hand while walking together. Although this may seem unusual to North American sensibilities, it’s considered a sign of trust in some parts of the world.

It’s also a good idea to bear in mind that questions that may be perceived in North America as being simple small talk may actually consider quite rude and intrusive in some countries, such as questions about marital status, children, age, etc. In professional situations, it’s always best to err on the side of being too impersonal rather than to risk being considered nosey.

Gift-giving in a business setting is complicated in some cultures. In some cases, for example, it is considered improper to open a gift in front of the giver, so be aware of that if you are presented with a gift.

Manners are a very big point of difference among different cultures. For example, it is perfectly acceptable and actually expected, that diners will eat a sandwich with a knife and fork. Similarly, belching and slurping one’s food is considered rude in some cultures, but quite acceptable in others. It is considered socially unacceptable in countries such as Japan to be seen blowing one’s nose in public.

When it comes to professional attire, you can never go wrong erring on the side of conservative, no matter where you are in the world. Women should take special care to dress more modestly, as it can be a serious culture misstep to dress too revealingly.

When you do business with other countries, it’s important to know the business and legal issues that may arise, but never forget that business is, as the heart of things, a people-first endeavor. The more you can be aware of and respectful of the social expectations, manners, and etiquette in the region in which you are doing business, the more professional you will be perceived. And that can go a long way toward helping you to solidify meaningful business connections around the world. If you aren’t sure how to act or what to do, always educate yourself before you arrive. Not only do you not want to look foolish, you also don’t want to be insulting. There are lots of resources online and in books to help you navigate these challenging waters.

Next Story

Northeast is Fast Emerging as the new Start-up Destination, Says Minister Jitendra Singh

Due to improvement in connectivity and transport facility in the last two years, coupled with concentrated administrative focus, more and more youngsters are now heading towards the northeastern states to venture into entrepreneurship

0
9
northeast
Union Minister of State for Development of the North Eastern Region Jitendra Singh. Wikimedia

New Delhi, October 16, 2017 : Union Minister of State for Development of the North Eastern Region (DoNER) Jitendra Singh claimed that the area was fast emerging as the new start-up destination for youngsters from all over India, an official statement on Monday.

Due to improvement in connectivity and transport facility in the last two years, coupled with concentrated administrative focus, more and more youngsters are now heading towards the northeastern states to venture into entrepreneurship and take advantage of its unexplored potential, he said, according to a DoNER Ministry statement.

Citing an example, he said in certain areas of Northeast, including states like Arunachal Pradesh, “while almost 40 per cent of the fruit goes waste on account of lack of adequate storage and transport facilities, the same can be used to produce and manufacture fresh and pure fruit juice at a much more cost-effective price”.

ALSO READ Over 4,000 km of roads, highways to be constructed in northeast

During an interaction with youngsters, Jitendra Singh also pointed out that many new airports coming up at Pakyong (Sikkim), Itanagar and Shillong, which along with a time-bound plan to lay broad-gauge rail track, would bring in further ease of doing business.

“Another sector of entrepreneurship which is fast emerging in Northeast is the medical and healthcare sector.

“For years, there has been a trend for patients to shift outside the region, mostly to Kolkata or Vellore, but the encouragement given to the private corporate sector has now resulted in the opening of new hospitals within the region itself and young entrepreneurs are taking the lead,” he said. (IANS)

Next Story

The Need to Celebrate National Handloom Day in India: Its Significance and Relevance in Modern Times

This year Guwahati was chosen as the venue to celebrate the 3rd National Handloom Day

0
84
National Handloom Day
Significance of National Handloom Day. Pixabay
  • Various initiatives have been undertaken for the betterment of weavers by the Indian Government
  • More than 50% of total weaver population of India resides in North Eastern Region, most of which are women
  • This year Guwahati was chosen as the venue to celebrate 3rd National Handloom Day

New Delhi, August 7, 2017: In order to keep the country’s traditions alive, and encourage people to wear hand-made loom, National Handloom Day is observed and celebrated in India on August 7. The 3rd National Handloom Day event was held in Guwahati, Assam.

This day is celebrated to remind ourselves of a 1905 Swadeshi Movement during which Indians boycotted British products in favor of the revival of domestic ones and in modern times to encourage people to wear handloom products.

Wearing Handloom is not a practice that should be celebrated for a day but it should be worn all year round to remain rooted in one’s culture, tradition and to support weavers who put their years of experience, time, energy and soul into creating these pieces of art.

Bishnupur Handloom, West Bengal
Bishnupur Handloom from West Bengal. Wikimedia

This year Guwahati was chosen as the venue to celebrate the 3rd National Handloom Day and to grace the occasion a documentary on handloom was also screened.

Ajay Tamta, Union Minister of State, Textiles, Sarbananda Sonowal, Chief Minister of Assam and Anant Kumar Singh, Textiles Secretary were present at the event. Ajay Tamta said that he appreciates and salutes the handloom weavers for their commitment, dedication, and skill. He said that handloom weavers should be able to earn due value for their products and that the Government is working in this direction for which various initiatives have been undertaken for the betterment of weavers such as- Hathkargha Samvardhan Sahayata Scheme and MUDRA scheme.

According to the Hathkargha Samvardhan Sahayata Scheme, the Government of India will assist the weavers by bearing 90% of the cost of new looms. As per MUDRA scheme, loans can be availed by the weavers of Rs. 50,000/- to Rs. 10 lakh without any security.

The Minister also informed that the Ministry of Textiles has entered into MoUs with Indira Gandhi National Open University (IGNOU) and National Institute of Open Schooling (NIOS) as per which children of weavers will be able to avail school and university education (with 75% of fees being borne by the Government of India). Sonowal noted that more than 50% of total weaver population of India resides in North Eastern Region, most of which are women. If the government is successful in improving the lifestyle of weavers it will empower various north eastern women and girls.

ALSO READ: ‘Livelihood Creation in India’: The Socioeconomic well being of Women through West Bengal’s Murshidabad Handlooms

Smriti Irani, Union Textiles Minister while addressing a gathering at Ahmedabad said, the weavers will be able to derive the benefit of services like online courses, banking, passport, insurance, PAN card, voter ID and AADHAAR from Weavers’ Service Centres (WSCs), from this year onwards. Another MoU was signed between Ministry of Textiles and designers. Under which, the reputed textile designers will work with handloom weavers, passing to them their design assistance and knowledge. This move is expected to improve the earnings of weavers and the market value of the handloom products.

Another MoU was signed between Ministry of Textiles and designers. Under which, the reputed textile designers will work with handloom weavers, passing to them their design assistance and knowledge. This move is expected to improve the earnings of weavers and the market value of the handloom products.

[sociallocker][/sociallocker]

Jayasri Samyukta Iyer, fashion designer and executive committee member of the Craft Council of India, said that this year, they want to highlight three types of saree’s and its revival process. Kodalli Karuppur saree belonging to Tamil Nadu, it was used in the ancient times during Thanjavur kingdom and seems non-existent now. Patteda Anchu saree belongs to Karnataka, and lastly Gauda Adivasi saree from Goa. Each of the above-mentioned saree’s has an interesting history, but sadly, its relevance is fading away.

Some popular handloom fabrics are Bomkai from Subarnapur, Orissa, Mangalagiri cotton from Guntur, Andhra Pradesh, Tussar silk from Jharkhand, Paithani Brocade from Aurangabad, Maharashtra, Maheshwari from Maheshwar, Madhya Pradesh, Pochampally Ikat from Hyderabad, Andhra Pradesh and Patola weave from Patan, Gujarat.

It is high time that we come up with an initiative to improve marketing strategies for handloom sector in the country and uplift the weaver’s community; also to encourage people to move away from power loom and incorporate handloom products in the form of saree’s, shirts, trousers and skirts in their lives.

There is a need find ways to increase remuneration for the weavers so that they can financially support their families, the future generation is willing to take up weaving and the art of weaving can be sustained. To popularize it amongst youngsters, celebrities can wear handloom saree’s, shirts, skirts, dresses and make a cool style statement out of it, influencing thousands of people at a time.

– by Kritika Dua of NewsGram. Twitter @DKritika08


NewsGram is a Chicago-based non-profit media organization. We depend upon support from our readers to maintain our objective reporting. Show your support by Donating to NewsGram. Donations to NewsGram are tax-exempt.
Click here- www.newsgram.com/donate