Tuesday, January 26, 2021
Home Lead Story Your Facebook Account To Be Linked With Paid News Subscription

Your Facebook Account To Be Linked With Paid News Subscription

In 2018, the company decided to prioritize friends and family posts in its News Feed, sidelining news outlets

Facebook is testing a new feature that will link your account with the news subscription you have paid for so that you can read paywalled articles without hitting the paywall or required to log in again.

The aim is to help news publishers create a better experience for paying subscribers on the social networking platform, reports TechCrunch.

According to the company, subscribers who linked their accounts made an average of 111 percent more article clicks compared to those who weren’t part of the test group.

Those subscribers increased their rate of following a publisher from 34 percent to 97 percent.

When subscribers link their accounts with news publishers, it will show them more content.

Facebook
Facebook has found that over 95 percent of the traffic Facebook News delivers to publishers. Unsplash

Some newspapers like the Atlanta Journal-Constitution, The Athletic, and the Winnipeg Free Press in the US are testing the feature.

Calling itself a Fifth Estate, Facebook launched its revamped News tab in the US in June that includes a dedicated local news section among other topics, including breaking news alerts.

Facebook News will soon arrive in the UK, Germany, France, India, and Brazil within the next six months to a year, and will pay news publishers to ensure their content is available in the new product.

Also Read: FB Invites People To Explore, Play And Create In Virtual Reality: Horizon Project

Facebook has found that over 95 percent of the traffic Facebook News delivers to publishers “is incremental to the traffic they already get from News Feed”.

Before a dedicated News tab, Facebook had “Instant Articles” that restricted advertising, subscriptions, and the recirculation modules publishers relied on, leading many to abandon the feature.

In 2018, the company decided to prioritize friends and family posts in its News Feed, sidelining news outlets. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Green Tax To Be Levied On Polluting Vehicles: Transport Ministry

The Union Minister for Road Transport and Highways Nitin Gadkari on Monday said his department has approved a proposal to levy "Green Tax" on...

38% Indian Women Techies Prefer WHF

Almost 38 per cent Indian women working in a tech or IT industry prefer working at home to working in the office, says a...

Telangana Boy Develops Smart Wristband Aiding Alzheimer’s

A 13-year-old boy from Telangana, who developed a smart wristband to monitor Alzheimer's patients, is one of the recipients of Pradhan Mantri Rashtriya Bal...

Diwali 2022 Opens Doors To An Extended Temple In Dubai

A new Hindu temple in Dubai, the foundation stone of which was laid last August amidst the pandemic, will open its doors to worshippers...

Changing Mood In Ayodhya Chronicled In New Book

Fear, apprehension and suspicion has finally been replaced with a sense of ease and excitement and Ayodhya, after the Supreme Court verdict - is...

Scientists Ask For Strict Measures To Restrict New Covid-19 Strain

With new Covid-19 strains reported from several parts of the world giving fresh threats to the fight against the pandemic, a group of scientists...

Pandemic: An Eye-Opener For Health Sector

The Covid-19 pandemic should serve as an eye-opener for the government to increase allocation for the health sector in the Union Budget 2020-21, feel...

Tri-colour, The Colour Code For Republic Day

Republic day is around the corner and so is the end of winter fashion. So why not end it in style? Here are some...

Recent Comments