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Social Media Giant, Facebook Introduces Ad Performance Measurement Solutions

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Facebook brings the developers of 'tbh' app to share and expand a common goal of making stronger communities. Pixabay

San Francisco, September 24, 2017: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.

Facebook, in collaboration with data measurement firm Nielsen, launched “Nielsen Total Brand Effect with Lift” solution through which advertisers can interpret their cross-platform results, the company said in a statement late on Friday.

The solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. The results are delivered independently by the company.

The product is currently available to eligible advertisers via their Facebook representative in the US and the UK and will be available in Australia by the end of the year.

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The social media giant is also working on a solution “Facebook Cross-Platform Brand Lift”, which will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network.

The tool, which may be available to advertisers in early 2018, will also provide self-serve reporting, including that of Facebook usage during commercial breaks. (IANS)

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Social Media Giants Facebook, Twitter Face Action From Russia Over Legal Violations

After no responses, the agency said that "Roskomnadzor begins administrative proceedings against both companies", reported The Wall Street Journal

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Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA

Accusing Facebook and Twitter of defying the law of the land, the Russian government has opened legal proceedings against the social media giants for not complying to local data protection laws.

According to a report in RT.com late Monday, Roskomnadzor, the Russian censorship agency, said that Facebook and Twitter failed to comply with a law requiring all servers that store personal data to be located in the country.

“The tech giants instead handed ‘formal answers’ to the authorities’ previous inquiries. The agency also pledged to take legal action against the internet companies,” said the report.

Russian privacy laws require foreign online service providers to store users’ personal data on servers located within the country.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“Facebook and Twitter are reportedly negotiating the issue with Russian authorities, as the companies have not yet moved their servers to Russia,” added the report.

Roskomnadzor sent letters to Facebook and Twitter on December 17, giving them 30 days to provide “a legally valid response”.

Also Read- The Great U.S. Government Shutdown

After no responses, the agency said that “Roskomnadzor begins administrative proceedings against both companies”, reported The Wall Street Journal. (IANS)