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Social Media Giant, Facebook Introduces Ad Performance Measurement Solutions

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Facebook brings the developers of 'tbh' app to share and expand a common goal of making stronger communities. Pixabay
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San Francisco, September 24, 2017: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.

Facebook, in collaboration with data measurement firm Nielsen, launched “Nielsen Total Brand Effect with Lift” solution through which advertisers can interpret their cross-platform results, the company said in a statement late on Friday.

The solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. The results are delivered independently by the company.

The product is currently available to eligible advertisers via their Facebook representative in the US and the UK and will be available in Australia by the end of the year.

ALSO READ: Facebook to take safety measures against Online Suicide Challenges

The social media giant is also working on a solution “Facebook Cross-Platform Brand Lift”, which will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network.

The tool, which may be available to advertisers in early 2018, will also provide self-serve reporting, including that of Facebook usage during commercial breaks. (IANS)

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Instagram Stories get Facebook-Like Emoji Reactions

Earlier, in June, the Facebook-owned platform silently rolled out a smaller version of the app "Instagram Lite" allowing users to save space on their phone and download it quickly

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It also appears that to react -- and to get emoji reactions -- both the user and the uploader must have the updated version of Instagram installed on their devices. Pixabay

Photo-messaging app Instagram is testing a new feature that allows users to react to “Stories” with emojis, just as they can react on Facebook.

The feature being tested in the latest version of the app shows six emojies — clapping hands; laughing with tears; heart-eyes; shocked/surprised; sad; and fire.

It also appears that to react — and to get emoji reactions — both the user and the uploader must have the updated version of Instagram installed on their devices.

When asked about the test, an Instagram spokesperson gave IANS an affirmative answer.

Instagram
Instagram has also rolled out a plethora of new features to the app in recent times. Pixabay

“We are testing a way to make it easier to interact and get closer with your friends on Instagram,” the spokesperson said in an email on Thursday.

Also Read: Instagram Begins Question-Answer Option in ‘Stories’

Earlier, in June, the Facebook-owned platform silently rolled out a smaller version of the app “Instagram Lite” allowing users to save space on their phone and download it quickly.

Instagram has also rolled out a plethora of new features to the app in recent times, including the “emoji slider”, polls, and the newly added “Ask me a question” feature that allows users to answer questions on “Stories” in an open-ended format. (IANS)

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