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Social Media Giant, Facebook Introduces Ad Performance Measurement Solutions

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Facebook brings the developers of 'tbh' app to share and expand a common goal of making stronger communities. Pixabay

San Francisco, September 24, 2017: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.

Facebook, in collaboration with data measurement firm Nielsen, launched “Nielsen Total Brand Effect with Lift” solution through which advertisers can interpret their cross-platform results, the company said in a statement late on Friday.

The solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. The results are delivered independently by the company.

The product is currently available to eligible advertisers via their Facebook representative in the US and the UK and will be available in Australia by the end of the year.

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The social media giant is also working on a solution “Facebook Cross-Platform Brand Lift”, which will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network.

The tool, which may be available to advertisers in early 2018, will also provide self-serve reporting, including that of Facebook usage during commercial breaks. (IANS)

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Facebook Reveals Millions of Instagram Passwords Stored on Servers

Facebook had found that some user passwords were being stored in a readable format within our internal data storage systems.

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The company on Thursday revealed that millions of passwords belonging to the users of its photo-sharing service Instagram were also exposed. Pixabay

A day after admitting it “unintentionally” uploaded emails of nearly 1.5 million of new users, Facebook has now revealed that millions of Instagram passwords were stored on its servers in a readable format.

Last month, Facebook said that it fixed a security issue wherein millions of its users’ passwords were stored in plain text and “readable” format for years and were searchable by thousands of its employees.

The company on Thursday revealed that millions of passwords belonging to the users of its photo-sharing service Instagram were also exposed.

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The revelation came to light after a security researcher noticed that “Facebook was asking some users to enter their email passwords when they signed up for new accounts to verify their identities”. VOA

“We discovered additional logs of Instagram passwords being stored in a readable format. We now estimate that this issue impacted millions of Instagram users,” said the social networking giant in an update.

“We will be notifying these users as we did the others. Our investigation has determined that these stored passwords were not internally abused or improperly accessed.”

Facebook had found that some user passwords were being stored in a readable format within our internal data storage systems.

“This caught our attention because our login systems are designed to mask passwords using techniques that make them unreadable. We have fixed these issues and as a precaution will be notifying everyone whose passwords we found stored this way,” wrote Pedro Canahuati, Vice President, Engineering, Security and Privacy at Facebook.

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“We discovered additional logs of Instagram passwords being stored in a readable format. We now estimate that this issue impacted millions of Instagram users,” said the social networking giant in an update. Pixabay

A Facebook spokesperson admitted late Wednesday that emails of 1.5 million people were harvested since May 2016 to help build Facebook’s web of social connections and recommend other users to add as friends.

The revelation came to light after a security researcher noticed that “Facebook was asking some users to enter their email passwords when they signed up for new accounts to verify their identities”.

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The social network said the contacts weren’t shared with anyone and were being deleted.

In March, a report by Krebs On Security claimed that around 200-600 million Facebook users may have had their account passwords stored in plain text and searchable by over 20,000 Facebook employees. (IANS)