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Social Media Giant, Facebook Introduces Ad Performance Measurement Solutions

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San Francisco, September 24, 2017: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.

Facebook, in collaboration with data measurement firm Nielsen, launched “Nielsen Total Brand Effect with Lift” solution through which advertisers can interpret their cross-platform results, the company said in a statement late on Friday.

The solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. The results are delivered independently by the company.

The product is currently available to eligible advertisers via their Facebook representative in the US and the UK and will be available in Australia by the end of the year.

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The social media giant is also working on a solution “Facebook Cross-Platform Brand Lift”, which will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network.

The tool, which may be available to advertisers in early 2018, will also provide self-serve reporting, including that of Facebook usage during commercial breaks. (IANS)

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Facebook not yet ready with digital payments on Messenger in India

When launched, the new payments feature is set to give a tough competition to Paytm and other digital payment services like Google Tez

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Facebook not ready for online payments. Pixabay

Facebook has no plans as of now to bring digital payment facility to its Messenger application in India, informed sources said on Thursday. “There are currently no tests planned for recharges or peer-to-peer payments on Messenger in India,” the sources told IANS.

Factor Daily had reported that Facebook has begun a beta version of recharge payments for mobile phone and other prepaid services on Messenger. “Mobile recharge option is a Facebook ‘Marketplace’ offering — which is actually going on as a pilot test which is right now available to only Android users in some regions,” the sources added.

The icon of Facebook.
Facebook has many fake profiles. Pixabay

Launched in 2016, Marketplace is a user-to-user exchange platform for buying and selling goods with others within the community. Currently, the peer-to-peer payment service on Messenger is available for its users in the US and the UK.

More than 1.3 billion people around the world are now using Facebook Messenger every month. The growth of Messenger now puts the app at par with Facebook-owned WhatsApp which also has over 1.3 billion monthly active users (MAUs). WhatsApp, however, has rolled out the testing phase of its digital payment feature in India — a first such move globally — which will be officially rolled out to its over 200 million Indian users in the days to come.

Also Read: Facebook introduces new privacy updates for EU users

When launched, the new payments feature is set to give a tough competition to Paytm and other digital payment services like Google Tez. The payments feature would take advantage of UPI (Unified Payments Interface) and include support by a number of banks, including the State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank. IANS

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