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Social Media Giant, Facebook Introduces Ad Performance Measurement Solutions

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Facebook brings the developers of 'tbh' app to share and expand a common goal of making stronger communities. Pixabay
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San Francisco, September 24, 2017: In a bid to provide brands way to compare advertisements performances, Facebook has introduced new measurement solutions that will enable advertisers to see the impact of their ad campaigns on the social networking platform and TV.

Facebook, in collaboration with data measurement firm Nielsen, launched “Nielsen Total Brand Effect with Lift” solution through which advertisers can interpret their cross-platform results, the company said in a statement late on Friday.

The solution leverages Nielsen’s expertise in television measurement and its database of television programming to poll for TV ad exposure. The results are delivered independently by the company.

The product is currently available to eligible advertisers via their Facebook representative in the US and the UK and will be available in Australia by the end of the year.

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The social media giant is also working on a solution “Facebook Cross-Platform Brand Lift”, which will offer polling and results from cross-platform brand lift measurement for ads on Facebook, Instagram and Audience Network.

The tool, which may be available to advertisers in early 2018, will also provide self-serve reporting, including that of Facebook usage during commercial breaks. (IANS)

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Dating App by Social Networking Giant Facebook in Testing Phase

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid

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Facebook dating app now in testing phase. Pixabay

Aiming to take on mobile dating apps such as Tinder and Bumble, social networking giant Facebook on Thursday started testing its new dating product in Colombia.

“At first glance, ‘Facebook Dating’ closely resembles its competitor Hinge. Both depart from the swiping model popularised by Tinder in favour of asking users to answer question prompts and start conversations based on something in a person’s profile,” The Verge reported.

“Facebook Dating” includes integration with Groups and Events and draws on other aspects of Facebook to expand the dating pool and encourage users to meet in public.

“Dating has been a behaviour that we’ve seen on Facebook for a really long time,” Nathan Sharp, Product Manager, Facebook, was quoted as saying by The Verge.

“We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time,” he added.

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Facebook, social media. Pixabay

“Facebook Dating” would be available within the social networking company’s mobile app and won’t be available for desktop users as of now.

It is currently available to users 18 and above, free of cost, and doesn’t include any advertisements or premium features.

The company began testing the app internally in August and asked its employees to use fake data for their dating profiles and plans to delete all data before the public launch.

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Company CEO Mark Zuckerberg originally announced the app at Facebook F8 keynote, popularly called F8 developer conference in San Jose, California in May 2018.

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid. (IANS)

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