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Social Networking Giant Facebook Allows Ads to Promote Anti-vaccine Content

“We’re currently working on additional changes that we’ll be announcing soon.”

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Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.

The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.

Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.

On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.

“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.

“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.

Facebook
Facebook, social media. Pixabay

In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.

While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.

Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.

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“We’ve taken steps to reduce the distribution of health-related misinformation on Facebook, but we know we have more to do,” a Facebook spokesperson said in a statement responding to Schiff’s letter.

“We’re currently working on additional changes that we’ll be announcing soon.” (IANS)

Next Story

Facebook gets Sued by Mobile Banking App over Similar Logos

Facebook's Libra cryptocurrency project cuffs another obstruction

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Facebook
Facebook's Libra cryptocurrency project logos has hit another blockade. Pixabay

Facebook Libra cryptocurrency project has hit another roadblock, as a mobile banking app has sued its Calibra subsidiary over similar logos.

Interestingly, both the logos were designed by San Francisco-based branding firm ‘Character’, which has also been named as a defendant in the lawsuit.

According to the lawsuit filed by a mobile banking firm named Current, Calibra’s logo “is not only confusingly similar to, but virtually identical to the Current Marks”.

It’s still unclear how it happened, but Current had filed an application for its logo on June 26, a few days after Calibra was unveiled, Engadget reported on Sunday quoting CoinDesk.

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Apart from Facebook, several companies such as Visa, Mastercard and eBay pulled out of the Libra cryptocurrency. Pixabay

Calibra was introduced as the division that would oversee Facebook’s cryptocurrency plans, including the development of a digital wallet.

Meanwhile, several companies such as Visa, Mastercard and eBay pulled out of the Libra cryptocurrency project ahead of their first meeting in Geneva on October 14.

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PayPal was the first to announce its withdrawal from the Libra Association, the 28-member non-profit organisation formed by the social networking giant for the global roll out of its digital currency Libra in 2020. (IANS)