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Facebook Uses AI to Find Profiles of Dead Friends so that People don’t Receive Birthday Reminders

The company made the changes in response to users' experiences with seeing their loved ones' profiles pop up on Facebook after they had died

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FILE- The logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square, In this March 29, 2018. A report says Facebook and the FTC are negotiating a "multibillion dollar" fine for the social network's privacy lapses. VOA

Facebook says it will use artificial intelligence to help find profiles of people who have died so their friends and family members won’t get, for instance, painful reminders about their birthdays.

The social network said Tuesday that it is also adding a “tributes” section to accounts that have been memorialized, that is, designated as belonging to someone who has died. Friends and family members will be able to write posts and share photos in this section to remember their loved one.

Facebook is also tightening its rules around who can memorialize an account. Until now, anyone could do this by sending the company proof that someone had died, such an obituary. Now, it will have to be a friend or family member.

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Friends and family members will be able to write posts and share photos in this section to remember their loved one. Pixabay

The company made the changes in response to users’ experiences with seeing their loved ones’ profiles pop up on Facebook after they had died. Sometimes, the company said people might not be ready to memorialize a person’s profile immediately after their death — it can feel like a big step they are not ready to take. Facebook says it will use AI to prevent that profile from showing up in places it might cause distress, such as in birthday reminders.

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Chief Operating Officer Sheryl Sandberg, whose husband died unexpectedly in 2015, is one of those users. She said seeing tributes to her late husband on Facebook have helped her cope with her grief.

“I want his memory to stay alive,” she said. “Remember specific and wonderful things.” (VOA)

Next Story

Facebook Commits $130 mn to Build Global Oversight Board for Ensuring Accountability

Facebook intends to continue funding the board's operations in the future, and these reports will be used to assess the need for additional, substantive and long-term funding

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Facebook
Facebook said it has established the independent Oversight Board Trust to ensure the board can safeguard its ability to make independent decisions and recommendations. Pixabay

Facebook has made an initial commitment of $130 million to build a global oversight board that will ensure good governance and accountability across its services and platforms.

The initial funding will cover operational costs such as office space, staff and travel expenses and should allow the board to operate for at least its first two full terms, approximately six years, Brent Harris, Director of Governance and Global Affairs at Facebook, said in a statement.

The board will submit a yearly budget to the trust for approval and disbursement of funds.

Annual reports from the board and trust will help to document the health and effectiveness of the board, including its stewardship of these resources.

Facebook intends to continue funding the board’s operations in the future, and these reports will be used to assess the need for additional, substantive and long-term funding.

Last November, Mark Zuckerberg wrote about his vision for what content governance should look like for Facebook.

Facebook said it has established the independent Oversight Board Trust to ensure the board can safeguard its ability to make independent decisions and recommendations.

Facebook
Facebook has made an initial commitment of $130 million to build a global oversight board that will ensure good governance and accountability across its services and platforms. Pixabay

“The board will have its own staff, independent from Facebook. To start, we expect this staff to include a director, case managers and dedicated staff members (or contracted services) who can support things such as the board’s communications, legal, human resources and research needs,” said Harris.

ALSO READ: Google Maps Captures Over 10 mn Miles of Street View Imagery

In addition, said Facebook, it will continue to work with outside experts to source and review candidates for board membership, including those who’ve been recommended through the public portal, which we opened in September.

“We are eager to see the Oversight Board take shape and start hearing cases next year,” said Facebook. (IANS)