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Facebook Building New Artificial Intelligence (AI) Tool to Identify Offensive Memes

Further, Facebook is also continuing to invest in extending the text recognition model for the wide number of languages used on its global platform

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Facebook new AI-tool to identify offensive memes. Pixabay
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In a bid to curtail offensive memes that promote hate speech, Facebook is building a novel artificial intelligence (AI) system that uses machine learning to identify text in images and videos as well as transcribe it.

While tools to transcribe text are nothing new, the company faces different challenges because of the size, sheer volume of photos shared each day on Facebook and Instagram, and the number of languages supported on its global platform.

With the novel AI system called Rosetta, Facebook can process more than a billion public images and Instagram images and video frames (in a wide variety of languages) per day through the system efficiently.

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Facebook App on a smartphone device. (VOA)

The extracted text is then used by downstream classifiers to immediately act upon policy-violating content or by product applications like photo search.

“Understanding text in images along with the context in which it appears also helps our systems to proactively identify inappropriate or harmful content and keep our community safe,” the social media giant said in a blog post late on Tuesday.

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“Text extracted from images is being used to improve the relevance and quality of photo search, automatically identifying content that violates our hate-speech policy on the platform in various languages, and improve the accuracy of classification of photos in News Feed to surface more personalised content,” the networking giant noted.

Further, Facebook is also continuing to invest in extending the text recognition model for the wide number of languages used on its global platform. (IANS)

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Facebook Investors Increase Pressure on CEO Mark Zuckerberg To Step Down

Facebook has also refuted allegation that it knew about Russian activity as early as the spring of 2016 but was slow to investigate it at every turn

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Facebook investors want Mark Zuckerberg to resign: Report. Pixabay

Facebook investors have increased pressure on Chairman and CEO Mark Zuckerberg to step down after a New York Times investigation suggested that the social network hired a Republican-owned political consulting and PR firm that “dug up dirt on its competitors”.

According to a report in The Guardian on Saturday, Jonas Kron, Senior Vice President at Trillium Asset Management which owns a substantial stake in Facebook, “called on Mark Zuckerberg to step down as board chairman in the wake of the report”.

“Facebook is behaving like it’s a special snowflake. It’s not. It is a company and companies need to have a separation of chair and CEO,” Kron was quoted as saying.

The New York Times report suggested that Facebook hired Definers Public Affairs, a Washington, D.C.-based conservative firm which did PR work for the social networking giant “and dug up dirt on the company’s competitors and its critics”.

In a press call, Zuckerberg denied he had any prior knowledge about this firm.

Facebook
Facebook App on a smartphone device. (VOA)

“After reading the article, I got on the phone with our team and we are no longer working with this firm,” he said.

Definers allegedly “encouraged the depiction of Facebook’s critics as anti-Semites and had published news articles criticising Facebook’s competitors”.

Another Facebook investor Natasha Lamb from Arjuna Capital said the combined role of chairman and chief executive means that “Facebook can avoid properly fixing problems inside the company”, said the report.

According to TechCrunch, founded by a Republican campaign manager known for his dirt-digging prowess, Definers is far from a normal, politically neutral contractor.

In a statement, Facebook COO Sheryl Sandberg also denied any knowledge of the firm.

Mark Zuckerberg
Mark Zuckerberg. Flickr

Facebook said that it used the consultant Definers Public Affairs to look into the funding of “Freedom from Facebook” to demonstrate that it was not simply a spontaneous grassroots campaign, as it claimed, “but supported by a well-known critic of our company,” presumably liberal financier George Soros.

“To suggest that this was an anti-Semitic attack is reprehensible and untrue,” the company added.

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Facebook has also refuted allegation that it knew about Russian activity as early as the spring of 2016 but was slow to investigate it at every turn.

As fallout of the report, Facebook stocks fell 3 per cent on Friday to $139.53, the lowest since April 2017. (IANS)