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Facebook Announces Additional Measures to Protect US 2020 Elections

Facebook also refreshed the list of social issues in the US to a list of 10 categories, rather than 20 distinct subject areas

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FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

After facing the flak over spread of fake political ads, Facebook on Wednesday announced additional measures it will take to protect elections and prepare for the US 2020 Presidential election.

Starting mid-September, advertisers will need to provide more information about their organization before Facebook reviews and approves their disclaimer.

“If they do not provide this information by mid-October, we will pause their ads,” Katie Harbath, Public Policy Director, Global Elections, said in a statement.

According to Facebook, this will help the company confirm the legitimacy of an organization and provide people with more details about who’s behind the ads they are seeing.

Last year, Facebook asked advertisers to get authorized before running ads about social issues, elections or politics, and saved those ads in an Ad Library so they’re publicly available for seven years.

Advertisers will now have five options for providing more information, three of which demonstrate they are registered with the US government.

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FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

“If they choose one of the three government resource options, they will be allowed to use their registered organization name in disclaimers and the ‘i’ icon that appears in the upper right-hand corner of their ads will read ‘Confirmed Organization,’” added Sarah Schiff, Product Manager.

Advertisers must also place a “Paid for by” disclaimer on their ads to communicate who is responsible for them.

Despite these requirements, there are a number of cases where advertisers have attempted to put misleading “Paid for by” disclaimers on their ads.

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In addition to providing their US street address, phone number, business email and a business website matching the email, the advertisers need to provide tax-registered organization identification number (i.e. EIN), a government website domain that matches an email ending in .gov or .mil and Federal Election Commission (FEC) identification number.

Facebook also refreshed the list of social issues in the US to a list of 10 categories, rather than 20 distinct subject areas. (IANS)

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Facebook Funds India’s Fastest Growing Education Start-Up “Unacademy”

In addition to raising the funding, Unacademy also provided exits to some of the angel investors

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"Facebook is an ally for India's economic growth and social development, and we are excited about India and it's rapidly rising Internet ecosystem," said Ajit Mohan, Vice President and Managing Director, Facebook India. VOA

Social media giant Facebook on Wednesday joined others such as General Atlantic and Sequoia India for a fresh $110 million round of funding into one of India’s fastest growing education technology start-up Unacademy.

“We thank General Atlantic and Facebook who have joined us in this journey and our existing investors who continue to be a part of the journey by supporting us. Our goal is to democratise education and become not just the largest educational organisation but the largest consumer Internet story out of India,” Gaurav Munjal, Co-Founder and CEO, Unacademy, said in a statement.

Nexus Venture Partners, Steadview Capital and Blume Ventures also participated in this round of funding, along with Kalyan Krishnamurthy, CEO, Flipkart and Sujeet Kumar, co-founder, Udaan, Unacademy said. “Facebook is an ally for India’s economic growth and social development, and we are excited about India and it’s rapidly rising Internet ecosystem,” said Ajit Mohan, Vice President and Managing Director, Facebook India.

“With this investment in Unacademy, we are reinforcing our commitment to the Indian startup ecosystem as well as investing in a company that is transforming learning in India. We love that the company is fundamentally democratising education and driving innovation in new learning models,” Mohan said.

Unacademy
Social media giant Facebook on Wednesday joined others such as General Atlantic and Sequoia India for a fresh $110 million round of funding into one of India’s fastest growing education technology start-up Unacademy. Pixabay

The edtech start-up said that it would utilise the funding to further penetrate into the test preparation categories, launching more exam categories, acquiring top educators, and creating exceptional learning experiences for the learners through great content and product. In addition to raising the funding, Unacademy also provided exits to some of the angel investors.

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“Our goal from day one has been to democratise education and make quality education accessible to everyone. We do that by bringing the best educators and content on our platform and ensuring it is accessible to everyone across the country,” Munjal said. (IANS)