Never miss a story

Get subscribed to our newsletter


×
Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Social networking giant Facebook has apologised after letting an ad campaign target its users interested in “White genocide conspiracy theory”.

News site The Intercept had no trouble in launching the campaign just a few days after conspiracy theory about external forces trying to exterminate the White race purportedly inspired the man who killed 11 Jewish worshippers at a Pittsburgh synagogue last week.


Earlier this week, The Intercept was able to select “white genocide conspiracy theory” as a pre-defined “detailed targeting” criterion on the social network to promote two articles to an interest group.

The interest group, according to Facebook, comprised 168,000 users “who have expressed an interest or like pages related to White genocide conspiracy theory”.


Facebook App on a smartphone device. (VOA)

The ad which was labelled provocatively as “White Supremacy – Test” was approved manually by a member of Facebook’s advertising wing, the report said.

After the news site contacted Facebook for comment, company spokesperson Joe Osborne told The Intercept that the “White genocide conspiracy theory” category had been “generated through a mix of automated and human reviews, but any newly added interests are ultimately approved by people”.

“This targeting option has been removed, and we’ve taken down these ads. It’s against our advertising principles and never should have been in our system to begin with. We deeply apologize for this error,” the Facebook spokesperson said.

This is not the first time Facebook came under the scanner for its role in promoting hate speech through ad campaigns.


Facebook, social media. Pixabay

Last year, the investigative news outlet ProPublica reported that “the world’s largest social network enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of ‘Jew hater’, ‘How to burn jews’, or, ‘History of why jews ruin the world'”.

Also Read- Apple Continues To Dominate The Smartwatch Market

At that time Facebook promised that it would explore ways to fix the problem and assured the public that it was building new guardrails in its product and review processes to filter out such ad campaigns.

The Intercept report revealed that Facebook still has work to do to prevent extremists groups from spreading their hate-filled messages. (IANS)


Popular

wikimedia commons

Recently, Tom and Jerry was made into a live action film

Every child who grew up in the 90s and the early 00s has certainly grown up around Tom and Jerry, the adorable, infamous cat-chases-mouse cartoon. The idea of naughtiness and playing mischief had the standards that this particular series set for children and defined how much wreckage was funny enough.

The show's creators, William Hanna and Joseph Barbera initially named their characters Jasper and Jinx. They did not plan for the fame that Tom and Jerry brought them when they released a movie by the name of "Puss Gets the Boot". This movie featured a certain cat and mouse who were a notorious pair, named Jasper and Jinx. When the movie became a hit, the names of the characters were changed and the show shot to fame.

Keep Reading Show less
Photo by Unsplash

Indians Rarely Make Time For Arts And Culture, Says Survey

One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.

The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.

Keep Reading Show less
Photo by alexey turenkov on Unsplash

What is the best way to save Goa from deforestation?

What is the best way to save Goa from deforestation?

Drinking feni, may well be the answer, says the secretary of the Goa Cashew Feni Distillers and Bottlers Association Hansel Vaz, who on Thursday said, that sipping the state's unique alcoholic drink and making it popular would directly aid the greening of Goa's hills and other barren landscapes.

"To get more cashews, we need to plant more trees. I always say, by drinking feni you will save Goa, because we will be planting more cashew trees and we will have greener hills. The beauty of cashew is you do not need fertile land. You can grow it on a hill which can provide no nutrition. We will be able to grow more trees, if we can sell feni properly," Vaz said. Vaz's comments come at a time when the hillsides of the coastal state have witnessed significant deforestation for real estate development and for infrastructure projects. Feni is manufactured by fermenting and double distilling juice from the cashew apple.

2 glasses of a white drink Best way to keep Goa green is to grab yourself a glass of feni. | IANS

Keep reading... Show less