Tuesday July 23, 2019
Home Lead Story Social Networ...

Social Networking Giant Facebook Apologises For ‘White Supremacy’ Ad

The Intercept report revealed that Facebook still has work to do to prevent extremists groups from spreading their hate-filled messages

0
//
Facebook
Facebook testing 'LOL' app to woo kids, experts wary. Pixabay

Social networking giant Facebook has apologised after letting an ad campaign target its users interested in “White genocide conspiracy theory”.

News site The Intercept had no trouble in launching the campaign just a few days after conspiracy theory about external forces trying to exterminate the White race purportedly inspired the man who killed 11 Jewish worshippers at a Pittsburgh synagogue last week.

Earlier this week, The Intercept was able to select “white genocide conspiracy theory” as a pre-defined “detailed targeting” criterion on the social network to promote two articles to an interest group.

The interest group, according to Facebook, comprised 168,000 users “who have expressed an interest or like pages related to White genocide conspiracy theory”.

Facebook
Facebook App on a smartphone device. (VOA)

The ad which was labelled provocatively as “White Supremacy – Test” was approved manually by a member of Facebook’s advertising wing, the report said.

After the news site contacted Facebook for comment, company spokesperson Joe Osborne told The Intercept that the “White genocide conspiracy theory” category had been “generated through a mix of automated and human reviews, but any newly added interests are ultimately approved by people”.

“This targeting option has been removed, and we’ve taken down these ads. It’s against our advertising principles and never should have been in our system to begin with. We deeply apologize for this error,” the Facebook spokesperson said.

This is not the first time Facebook came under the scanner for its role in promoting hate speech through ad campaigns.

Facebook
Facebook, social media. Pixabay

Last year, the investigative news outlet ProPublica reported that “the world’s largest social network enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of ‘Jew hater’, ‘How to burn jews’, or, ‘History of why jews ruin the world'”.

Also Read- Apple Continues To Dominate The Smartwatch Market

At that time Facebook promised that it would explore ways to fix the problem and assured the public that it was building new guardrails in its product and review processes to filter out such ad campaigns.

The Intercept report revealed that Facebook still has work to do to prevent extremists groups from spreading their hate-filled messages. (IANS)

Next Story

Here’s Why Facebook can Still be Your Best Friend

And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends

0
facebook
FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Transitioning from high school to college can be stressful for some students and to maintain connections with pre-college friends and form new relationships, Facebook can still be your best friend.

A new research led by Indian-origin researcher Surinder Kahai reveals that Facebook can help college students maintain relationships with high-school friends and assist them in creating new friendships.

The study, published in the International Journal of Human-Computer Studies, shows that when it comes to making new friends, those with higher confidence in their social skills have less to gain from relying on Facebook, while people with lower confidence in their social skills have more to gain from the social media platform.

“Transitioning from high school to college can be stressful for many students. To help them adjust to life in college, it is critical for them to maintain connections with pre-college friends and to form new relationships,” said Kahai, Associate Professor at Binghamton University in the US.

For the study, the researchers focused on first semester college students by asking undergraduate college students, mostly sophomores, about their experiences with different channels used to maintain and grow relationships.

facebook, personal data
FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Accounting for Facebook’s effect on relationships versus the impact of more traditional media face-to-face interaction, phone calls, etc., researchers also incorporated how each student’s social self-efficacy like confidence in their social skills affected the use of both Facebook and traditional media to build and maintain relationships.

In terms of how “best” to use Facebook to maintain and build new relationships, some of the findings include; Facebook can compensate for the lower use of traditional media to maintain relationships with close friends from high school.

According to researchers, Facebook works best when supplementing traditional media when it comes to making new college friends, students with high self-efficacy have more to gain from prioritising traditional media over Facebook when making new college friends.

Also Read: Apple Refreshes its Operating Systems for iPhones, Watches

And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends.

“New college students often stress about trying to maintain their high school friendships while struggling to develop new ones. These findings can help counselors advise students on how to balance the use of social media and traditional media to enhance their new and older friendships,” Kahai said. (IANS)