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Facebook Steps up Australia Bushfires Relief Efforts

Bushfires in Australia have killed more than 25 people, decimated Australia's wildlife, and are expected to rack up historically high damage costs of multiple billions of dollars

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FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Facebook has announced to match up to $1 million (Australian dollars) in donations made to non-profit organisation GlobalGiving and donating $250,000 to the Australian Red Cross towards bushfires relief efforts.

Currently, Facebook Disaster Maps in Australia are being used by a range of national and international relief, response, and academic organizations.

Direct Relief, a humanitarian aid organization focused on health and emergency response, is using these tools to analyze evacuation proceedings and has plans to distribute more than 500,000 respiratory masks to the Australian states of Victoria and New South Wales.

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Protesters raising their voices against the government not doing enough to stop bushfire crisis in Australia. VOA

“They’re proving to be a remarkable tool for responders to the catastrophic Australian bushfires which so far have destroyed more than 15 million acres, more than seven times the acreage of the shocking California fires of 2018 or last year’s Amazon wildfire,” Facebook said in a statement late Wednesday.

At least a billion animals have been killed, wiping out multiple species of native Australian wildlife, including 30 per cent of the world’s koala population.

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Facebook said donations made through its Crisis Response pages for the bushfires across New South Wales or the bushfires across Victoria and South Australia will be matched up to AU$1 million.

Bushfires in Australia have killed more than 25 people, decimated Australia’s wildlife, and are expected to rack up historically high damage costs of multiple billions of dollars. (IANS)

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Facebook to Now Verify People Whose Posts Go Viral Rapidly

Facebook will provide ID verification to profiles with large audiences

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Facebook will now verify user whose posts go viral rapidly. Pixabay

Facebook said on Thursday that it will now verify the identity of people who have a pattern of inauthentic behaviour on its platform and whose posts start to go viral rapidly.

In 2018, Facebook had first started to verify the identity of people managing Pages with large audiences.

“Now we’re extending ID verification to some profiles with large audiences in the US,” the social networking giant said in a statement.

If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral posts will remain reduced so that fewer people see them.

“In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorisation and will not be able to post from their Page until their account is verified through our existing Page Publisher Authorisation process,” said Facebook.

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The company said that IDs will be stored securely. Pixabay

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The company said that IDs will be stored securely and won’t be shared on the person’s profile.

“We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook,” the company added. (IANS)

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Facebook Takes on TikTok; Launches Experimental App Collab

Facebook takes on TikTok again, this time with music making app Collab

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FAcebook launched a music making app named "Collab". VOA

Taking on Chinese short-video making platform TikTok, Facebooks experimental app division has introduced a new iOS app called Collab for making and mixing music with friends.

Facebook’s app-focused New Product Experimentation (NPE) team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos, starting with music.

“Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required,” the Facebook NPE team said in a statement on Wednesday.

In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix and match further.

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In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix. Pixabay

You can also share the music creation to Instagram, Facebook Stories, or any other platform.

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To request access, the iOS users can sign up for waitlist at https://npe.fb.com/collab.

“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso. (IANS)

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Influencers on Instagram Can Now Earn from ads on IGTV Content

Instagram brings video ads for creators to make money directly from their content on Live and IGTV

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Instagram lets content creators earn from IGTV videos. Pixabay

Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform as per Technology News.

To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long.

Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV.

“Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators’ investment in IGTV by sharing advertising revenue with them,” Instagram said in a statement on Wednesday.

In addition to ads, Instagram would also roll out ‘badges’ next month that can be purchased by subscribers from their favorite creators.

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Instagram will share at least 55 per cent of the revenue from these ads with creators. Pixabay

Badges will appear next to a person’s name throughout the live video.

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“Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart,” said the company.

Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico. (IANS)