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Facebook May Now Ban Bad Businesses From Advertising

New Facebook tool to ban ads if users find them bad

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Top Facebook Strategist to Step Down
Top Facebook Strategist to Step Down. Pixabay
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Facebook has launched a new tool for its users that will identify ads with inaccurate information or misrepresented products.

The tool is designed to let people review businesses that they’ve made a purchase from, Facebook said in a blog post on Wednesday.

“We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or misrepresent products,” the company said.

To find the tool, go to “Ads Activity” tab where you can view ads you’ve recently clicked, and hit the “Leave Feedback” button.

Facebook mobile app
Facebook mobile app, Pixabay

“This will prompt you to complete a brief questionnaire to tell us about your experience. We’ll use this tool to get feedback from the community to help better understand potentially low-quality goods or services,” Facebook said.

Facebook will then warn businesses that receive high volumes of negative feedback and give them a chance to improve before taking further action.

Also Read: All Your Facebook Moments Now in One Place

“If feedback does not improve over time, we will reduce the number of ads that particular business can run. This can continue to the point of banning the advertiser,” the social media giant added. (IANS)

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Facebook To Block Defensive Ads Targeting Under Adults

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy

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Facebook is dumping projects to make amends. VOA

Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, the media reported.

The social network currently bans ads for the sale of weapons and modifications, like magazines. But Facebook has taken an additional step of adding an age requirement for ads selling things like holsters, belt accessories or mounted flashlights, CNET reported on Friday.

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren't allowed on the platform under the changed policy, which will come into effect from June 21.
Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, Pixabay

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren’t allowed on the platform under the changed policy, which will come into effect from June 21.

For example, ads for gun cases, slings and gun paint are allowed, but only with the new age restriction. But ads for firearms, ammunition, paintball guns or BB guns aren’t allowed.

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy.

Also Read: An Unidentified Intention Of Crashing Apps On Latest Facebook 170.0

The announcement comes as the US has been embroiled in a nationwide debate over gun reform. Mass shootings, including school attacks in Parkland, Florida, and Santa Fe, Texas, have intensified the discussion.

Facebook isn’t the only Silicon Valley company that’s waded into the gun debate by restricting the content on its platforms.

In March, YouTube said it will ban videos that promote or link to websites that sell firearms and related accessories. The company had already banned videos that attempted to sell firearms. (IANS)

 

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