Wednesday December 12, 2018
Home Lead Story Facebook May ...

Facebook May Now Ban Bad Businesses From Advertising

New Facebook tool to ban ads if users find them bad

0
//
Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay
Republish
Reprint

Facebook has launched a new tool for its users that will identify ads with inaccurate information or misrepresented products.

The tool is designed to let people review businesses that they’ve made a purchase from, Facebook said in a blog post on Wednesday.

“We spoke with people who have purchased things from Facebook advertisers, and the two biggest frustrations we heard were that people don’t like ads that quote inaccurate shipping times or misrepresent products,” the company said.

To find the tool, go to “Ads Activity” tab where you can view ads you’ve recently clicked, and hit the “Leave Feedback” button.

Facebook mobile app
Facebook mobile app, Pixabay

“This will prompt you to complete a brief questionnaire to tell us about your experience. We’ll use this tool to get feedback from the community to help better understand potentially low-quality goods or services,” Facebook said.

Facebook will then warn businesses that receive high volumes of negative feedback and give them a chance to improve before taking further action.

Also Read: All Your Facebook Moments Now in One Place

“If feedback does not improve over time, we will reduce the number of ads that particular business can run. This can continue to the point of banning the advertiser,” the social media giant added. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Australia Proposes To Strengthen Regulations of Facebook, Google

Facebook has 17 million monthly users in Australia -- 68 per cent of its population -- while Instagram, second most popular site in terms of users - which is owned by Facebook, has 11 million users

0
Facebook
Australia recommends strengthening regulation of Facebook, Google. Pixabay

The Australian Competition and Consumer Commission (ACCC) on Monday proposed measures to counter the dominant market positions of Google and Facebook and strengthen monitoring on their access to information, advertising and consumers personal data.

The regulatory body, which recommended 11 preliminary measures in the report, was directed to conduct a public inquiry into the impact of digital search engines, social media platforms and other digital content in 2017 by then treasurer and current Prime Minister Scott Morrison.

“Acting as an intermediary between consumers and news outlets, platforms are inherently influential in shaping consumers’ choices of digital journalism,” said the report cited by Efe news.

This influential position and filtration of news items could place the consumer in a so-called filter bubble, increasing the risk of consumers being exposed to unreliable news, according to the report.

“The algorithms operated by each of Google and Facebook, as well as other policies, determine which content is surfaced and displayed to consumers in news feed and search results,” it said.

“The ACCC considers that the strong market position of digital platforms like Google and Facebook justifies a greater level of regulatory oversight,” Chair Rod Sims said.

Facebook
Facebook, social media. Pixabay

The commission called for the creation of a regulatory authority with powers to monitor these digital platforms and recommended establishing an automatic mechanism to take down content that violates copyright.

The ACCC said consumers should be informed about the manner in which these platforms collect and use their data to create personalized advertising.

This would include a reform of privacy laws to require the user’s express consent to data collection and “enable consumers to require erasure of their personal information where they have withdrawn their consent”.

Also Read- Actor Shahid Kapoor Finally Speak Upon His Health Rumours

ACCC said that it found that “competition may have been distorted in multiple sectors where consumer data is used”.

Facebook has 17 million monthly users in Australia — 68 per cent of its population — while Instagram, second most popular site in terms of users – which is owned by Facebook, has 11 million users.

In 2017, Google registered 90 per cent of search traffic originating from Australian desktops and 98 per cent from mobile phones. (IANS)