Wednesday November 20, 2019
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Facebook to Ban Ads that Urge People Not to Vote Ahead of 2020 US Presidential Election

The new initiative builds on the work Facebook has done over the past year to prevent voter suppression

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The fine is the largest one the FTC has ever levied on a tech company. But it's affordable for Facebook, which brought in almost $56 billion in revenue in 2018. Pixabay

In a bid to maintain the elections’ integrity, Facebook is set to ban ads that urge people not to vote ahead of the 2020 US Presidential election, according to its annual civil rights audit released on Sunday.

Following the 2016 US Presidential election, Facebook faced flak for failure to stop those who used the platform to spread misinformation. Some even published ads telling people not to vote in 2016.

“To protect elections, we have a team across product, engineering, data science, policy, legal and operations dedicated full time to these efforts,” Facebook’s Chief Operating Officer Sheryl Sandberg said in a blog post announcing the report.

“They’re already working to ban ads that discourage people from voting, and we expect to finalize a new policy and its enforcement before the 2019 gubernatorial elections,” she added.

Facebook, Ads, Vote
In a bid to maintain the elections’ integrity, Facebook is set to ban ads that urge people not to vote. Pixabay

The new initiative builds on the work Facebook has done over the past year to prevent voter suppression.

“This is a direct response to the types of ads we saw on Facebook in 2016,” Sandberg said.

“Just as civil rights groups helped us better prepare for the 2018 elections, their guidance has been key as we prepare for the 2020 Census and upcoming elections around the world,” she added. (IANS)

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Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)