Tuesday October 15, 2019
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Social Media Giant Facebook to Begin Hiding Likes Soon

First announced in May for users in Canada, now those in Ireland, Italy, Japan, Brazil, Australia and New Zealand will also be able to hide the ‘Like’ count on their Instagram posts

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FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Facebook is set to begin hiding likes on Friday, making the number of reactions, views and likes visible only to a post’s author.

The test will first begin in Australia, the social media giant confirmed on Thursday, and includes ads.

“We are running a limited test where like, reaction and video view counts are made private across Facebook,” a company spokesperson told CNET in an emailed statement on Thursday.

Facebook added that it would “gather feedback to understand whether this change will improve people’s experiences”.

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

The reason behind removing likes from view was aimed at reducing social pressure among users.

The move follows a similar test Facebook started running on Instagram earlier this year.

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First announced in May for users in Canada, now those in Ireland, Italy, Japan, Brazil, Australia and New Zealand will also be able to hide the ‘Like’ count on their Instagram posts.

Facebook said earlier that it wanted its platform to be a place where people could comfortably express themselves and focus on sharing photos or videos rather concentrating on the number of ‘Likes’. (IANS)

Next Story

Facebook Raises Questions Over EU Ruling on Removing Content

In a public Q&A, Facebook CEO Mark Zuckerberg had said that the ruling sets a "very troubling precedent"

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FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Facebook has raised objections over the European Union (EU) ruling that the bloc’s member countries can not only order the removal of content in their own jurisdiction, but all over the world.

According to the social networking giant, the ruling opens the door for courts to order the removal of content that is similar to the illegal speech, “meaning that something you posted might be removed even if you knew nothing about the earlier post that a European country had deemed illegal”.

“Imagine something you wrote and shared on Facebook was taken down, not because it violated our rules, and not because it broke the law in your country, but because someone was able to use different laws in another country to have it removed,” Monika Bickert, VP, Global Policy Management at Facebook, said in a statement on Monday.

“Imagine as well that your speech was deemed illegal not by a judge who carefully weighed the facts, but by automated tools and technology,” she added.

The European Court of Justice has ruled that Facebook can be forced to remove content internationally.

The ruling arose from a personal defamation case brought by an Austrian politician.

The post in question shared a news article in which the Austrian politician had outlined her and her party’s views on immigration, together with a comment from a Facebook user strongly critiquing the Austrian politician.

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

The court’s ruling raises critical questions for freedom of expression, in two key respects, said Bickert.

First, it undermines the long-standing principle that one country does not have the right to impose its laws on another country.

“This is especially important with laws governing speech, because what is legally acceptable varies considerably in different parts of the world and even within the EU. The ruling also opens the door for other countries around the world, including non-democratic countries who severely limit speech, to demand the same power,” said Facebook.

Second, the ruling might lead to a situation in which private internet companies could be forced to rely on automated technologies to police and remove “equivalent” illegal speech.

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In a public Q&A, Facebook CEO Mark Zuckerberg had said that the ruling sets a “very troubling precedent”.

“We have had precedents but we have successfully fought them. This is one where a lot of the details of exactly how this gets implemented are going to depend on national courts across Europe, and what they define as the same content versus roughly equivalent content.

“This is something we and other services will be litigating and getting clarity on what this means. I know we talk about free expression as a value and I thought this was a fairly troubling development,” Zuckerberg added. (IANS)