Tuesday January 28, 2020
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Social Media Giant Facebook to Begin Hiding Likes Soon

First announced in May for users in Canada, now those in Ireland, Italy, Japan, Brazil, Australia and New Zealand will also be able to hide the ‘Like’ count on their Instagram posts

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Facebook is set to begin hiding likes on Friday, making the number of reactions, views and likes visible only to a post’s author.

The test will first begin in Australia, the social media giant confirmed on Thursday, and includes ads.

“We are running a limited test where like, reaction and video view counts are made private across Facebook,” a company spokesperson told CNET in an emailed statement on Thursday.

Facebook added that it would “gather feedback to understand whether this change will improve people’s experiences”.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

The reason behind removing likes from view was aimed at reducing social pressure among users.

The move follows a similar test Facebook started running on Instagram earlier this year.

Also Read: New iPhone 11 Models Set to Fly off the Shelves, Retailers Happy

First announced in May for users in Canada, now those in Ireland, Italy, Japan, Brazil, Australia and New Zealand will also be able to hide the ‘Like’ count on their Instagram posts.

Facebook said earlier that it wanted its platform to be a place where people could comfortably express themselves and focus on sharing photos or videos rather concentrating on the number of ‘Likes’. (IANS)

Next Story

Social Networking Giant Facebook Blames Apple iOS for Bezos’ Phone Hacking

WhatsApp provides end-to-end encryption by default, which means only the sender and recipient can view the messages

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook has blamed Apple’s operating system for the hacking of Amazon Founder and CEO Jeff Bezos’ phone, saying WhatsApp’s end-to-end encryption is unhackable.

Investigators believe that Bezos’s iPhone was compromised after he received a 4.4MB video file containing malware via WhatsApp – in the same way when phones of 1,400 select journalists and human rights activists were broken into by Pegasus software from Israel-based NSO Group last year.

In an interview to the BBC last week, Facebook’s Vice President of Global Affairs and Communications, Nick Clegg, said it wasn’t WhatsApp’s fault because end-to-end encryption is unhackable and blamed Apple’s operating system for Bezos’ episode.

“It sounds like something on the, you know, what they call the operate, operated on the phone itself. It can’t have been anything on the, when the message was sent, in transit, because that’s end-to-end encrypted on WhatsApp,” Clegg told the show host.

Clegg compared the hack to opening a malicious email, saying that “it only comes to life when you open it”.

According to a report from FTI Consulting, a firm that has investigated Bezos’ phone, after that the video file was received, Bezos’ phone started sending unusually large amounts of outbound data, including his intimate messages with his girlfriend Lauren Sanchez.

Jeff Bezos
Jeff Bezos, Amazon founder and owner of Blue Origin. (Wikimedia commons)

According to Clegg, “something” must have affected the phone’s operating system.

“As sure as you can be that the technology of end-to-end encryption cannot, other than unless you have handset, or you have the message at either end, cannot be hacked into,” he was quoted as saying.

Apple was yet to comment on Facebook’s statement.

The NSO Group has denied it was part of Bezos’ hacking.

Also Read: Here Are Some Life Lessons That We Can Learn From Freedom Fighters this Republic Day

WhatsApp provides end-to-end encryption by default, which means only the sender and recipient can view the messages. But the piece of NSO Group software exploited WhatsApp’s video calling system by installing the spyware via missed calls to snoop on the selected users.

According to leading tech policy and media consultant Prasanto K. Roy, end-to-end encrypted apps (E2EE) do provide security, and messages or calls cannot be intercepted and decrypted en route without enormous computing resources.

“But once anyone can get to your handset, whether a human or a piece of software, the encryption doesn’t matter anymore. Because on your handset, it’s all decrypted,” Roy told IANS recently. (IANS)