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Facebook To Block Defensive Ads Targeting Under Adults

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy

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Facebook is dumping projects to make amends. VOA

Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, the media reported.

The social network currently bans ads for the sale of weapons and modifications, like magazines. But Facebook has taken an additional step of adding an age requirement for ads selling things like holsters, belt accessories or mounted flashlights, CNET reported on Friday.

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren't allowed on the platform under the changed policy, which will come into effect from June 21.
Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, Pixabay

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren’t allowed on the platform under the changed policy, which will come into effect from June 21.

For example, ads for gun cases, slings and gun paint are allowed, but only with the new age restriction. But ads for firearms, ammunition, paintball guns or BB guns aren’t allowed.

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy.

Also Read: An Unidentified Intention Of Crashing Apps On Latest Facebook 170.0

The announcement comes as the US has been embroiled in a nationwide debate over gun reform. Mass shootings, including school attacks in Parkland, Florida, and Santa Fe, Texas, have intensified the discussion.

Facebook isn’t the only Silicon Valley company that’s waded into the gun debate by restricting the content on its platforms.

In March, YouTube said it will ban videos that promote or link to websites that sell firearms and related accessories. The company had already banned videos that attempted to sell firearms. (IANS)

 

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Facebook Removes 3.2 Billion Fake Accounts

Facebook removes 3.2 billion fake accounts and 11.4 million hate speech posts

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Facebook kills 3.2bn fake accounts and11.4 million hate speech posts. Pixabay

As the US Presidential election approaches, Facebook said that it has removed more than 3.2 billion fake accounts in the April-September period along with taking action on 11.4 million hate speech posts in the same period.

In total, Facebook removed 5.4 billion fake accounts and 15.5 million hate speech posts since January.

“Over the past two quarters, we have improved our ability to detect and block attempts to create fake, abusive accounts. We can estimate that every day, we prevent millions of attempts to create fake accounts using these detection systems,” the social networking giant said on Wednesday.

The majority of such accounts were caught within minutes of registration, before they became a part of Facebook monthly active user (MAU) population.

“Our proactive rate remained above 99 per cent for both quarters. Prevalence for fake accounts continues to be estimated at approximately 5 per cent of our worldwide monthly active users (MAU) on Facebook,” said the company.

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In total, Facebook removed 5.4 billion fake accounts since January. Pixabay

Earlier this year, Facebook began allowing its hate speech algorithms to begin automatically removing content that violates its policies.

“One result of that decision has been a sharp spike in the amount of hate speech taken off Facebook,” said the company.

Facebook said It is using machine learning-based detection technology that can find and flag hate speech using several different methods.

Also Read- ‘Project Nightingale’ of Google Confronts a Federal Inquiry in the US

“Starting in Q2 2019, our systems began removing posts automatically when they received very high scores or matched existing hate speech in our database. In all other cases when our systems detect potential hate speech, they send the post to our review team to determine if it should be removed,” explained the company. (IANS)