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Facebook To Block Defensive Ads Targeting Under Adults

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy

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Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, the media reported.

The social network currently bans ads for the sale of weapons and modifications, like magazines. But Facebook has taken an additional step of adding an age requirement for ads selling things like holsters, belt accessories or mounted flashlights, CNET reported on Friday.

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren't allowed on the platform under the changed policy, which will come into effect from June 21.
Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, Pixabay

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren’t allowed on the platform under the changed policy, which will come into effect from June 21.

For example, ads for gun cases, slings and gun paint are allowed, but only with the new age restriction. But ads for firearms, ammunition, paintball guns or BB guns aren’t allowed.

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy.

Also Read: An Unidentified Intention Of Crashing Apps On Latest Facebook 170.0

The announcement comes as the US has been embroiled in a nationwide debate over gun reform. Mass shootings, including school attacks in Parkland, Florida, and Santa Fe, Texas, have intensified the discussion.

Facebook isn’t the only Silicon Valley company that’s waded into the gun debate by restricting the content on its platforms.

In March, YouTube said it will ban videos that promote or link to websites that sell firearms and related accessories. The company had already banned videos that attempted to sell firearms. (IANS)

 

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How To Deal With Online Hate Speech: A Detailed Guide By Facebook

Critics of the company, however, said Zuckerberg hasn't gone far enough to address the inherent problems of Facebook, which has 2 billion users.

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Facebook, India, Fake News, Hate Speech
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Facebook says it is getting better at proactively removing hate speech and changing the incentives that result in the most sensational and provocative content becoming the most popular on the site.

The company has done so, it says, by ramping up its operations so that computers can review and make quick decisions on large amounts of content with thousands of reviewers making more nuanced decisions.

In the future, if a person disagrees with Facebook’s decision, he or she will be able to appeal to an independent review board.

Facebook “shouldn’t be making so many important decisions about free expression and safety on our own,” Facebook CEO Mark Zuckerberg said in a call with reporters Thursday.

Facebook, India, Fake News, Hate Speech
Facebook CEO Mark Zuckerberg delivers the keynote address at a Facebook developers conference in San Jose, California. VOA

But as Zuckerberg detailed what the company has accomplished in recent months to crack down on spam, hate speech and violent content, he also acknowledged that Facebook has far to go.

“There are issues you never fix,” he said. “There’s going to be ongoing content issues.”

Company’s actions

In the call, Zuckerberg addressed a recent story in The New York Times that detailed how the company fought back during some of its biggest controversies over the past two years, such as the revelation of how the network was used by Russian operatives in the 2016 U.S. presidential election.

The Times story suggested that company executives first dismissed early concerns about foreign operatives, then tried to deflect public attention away from Facebook once the news came out.

Facebook, India, Fake News, Hate Speech
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

Zuckerberg said the firm made mistakes and was slow to understand the enormity of the issues it faced. “But to suggest that we didn’t want to know is simply untrue,” he said.

Zuckerberg also said he didn’t know the firm had hired Definers Public Affairs, a Washington, D.C., consulting firm that spread negative information about Facebook competitors as the social networking firm was in the midst of one scandal after another. Facebook severed its relationship with the firm.

“It may be normal in Washington, but it’s not the kind of thing I want Facebook associated with, which is why we won’t be doing it,” Zuckerberg said.

The firm posted a rebuttal to the Times story.

Content removed

Facebook said it is getting better at proactively finding and removing contentsuch as spam, violent posts and hate speech. The company said it removed or took other action on 15.4 million pieces of violent content between June and September of this year, about double what it removed in the prior three months.

Facebook, India, Fake News, Hate Speech
This photo shows a Facebook app icon on a smartphone in New York. VOA

But Zuckerberg and other executives said Facebook still has more work to do in places such as Myanmar. In the third quarter, the firm said it proactively identified 63 percent of the hate speech it removed, up from 13 percent in the last quarter of 2017. At least 100 Burmese language experts are reviewing content, the firm said.

One issue that continues to dog Facebook is that some of the most popular content is also the most sensational and provocative. Facebook said it now penalizes what it calls “borderline content” so it gets less distribution and engagement.

“By fixing this incentive problem in our services, we believe it’ll create a virtuous cycle: by reducing sensationalism of all forms, we’ll create a healthier, less-polarized discourse where more people feel safe participating,” Zuckerberg wrote in a post.

Also Read: Facebook to Establish an Independent Body to Moderate Content

Critics of the company, however, said Zuckerberg hasn’t gone far enough to address the inherent problems of Facebook, which has 2 billion users.

“We have a man-made, for-profit, simultaneous communication space, marketplace and battle space and that it is, as a result, designed not to reward veracity or morality but virality,” said Peter W. Singer, strategist and senior fellow at New America, a nonpartisan think tank, at an event Thursday in Washington, D.C. (VOA)