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Facebook To Block Defensive Ads Targeting Under Adults

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy

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Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, the media reported.

The social network currently bans ads for the sale of weapons and modifications, like magazines. But Facebook has taken an additional step of adding an age requirement for ads selling things like holsters, belt accessories or mounted flashlights, CNET reported on Friday.

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren't allowed on the platform under the changed policy, which will come into effect from June 21.
Facebook has updated its advertising policy to prohibit ads for weapon accessories to users under the age of 18, Pixabay

Facebook updated its advertising policy page with examples of what kinds of firearm ads are and aren’t allowed on the platform under the changed policy, which will come into effect from June 21.

For example, ads for gun cases, slings and gun paint are allowed, but only with the new age restriction. But ads for firearms, ammunition, paintball guns or BB guns aren’t allowed.

The company said that in the weeks ahead it will work with businesses and organisations that may be affected by the new age restriction policy.

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The announcement comes as the US has been embroiled in a nationwide debate over gun reform. Mass shootings, including school attacks in Parkland, Florida, and Santa Fe, Texas, have intensified the discussion.

Facebook isn’t the only Silicon Valley company that’s waded into the gun debate by restricting the content on its platforms.

In March, YouTube said it will ban videos that promote or link to websites that sell firearms and related accessories. The company had already banned videos that attempted to sell firearms. (IANS)

 

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Dating App by Social Networking Giant Facebook in Testing Phase

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid

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Facebook dating app now in testing phase. Pixabay

Aiming to take on mobile dating apps such as Tinder and Bumble, social networking giant Facebook on Thursday started testing its new dating product in Colombia.

“At first glance, ‘Facebook Dating’ closely resembles its competitor Hinge. Both depart from the swiping model popularised by Tinder in favour of asking users to answer question prompts and start conversations based on something in a person’s profile,” The Verge reported.

“Facebook Dating” includes integration with Groups and Events and draws on other aspects of Facebook to expand the dating pool and encourage users to meet in public.

“Dating has been a behaviour that we’ve seen on Facebook for a really long time,” Nathan Sharp, Product Manager, Facebook, was quoted as saying by The Verge.

“We want to make it easier and more comfortable for people to engage in. We just thought that now was the right time,” he added.

Facebook
Facebook, social media. Pixabay

“Facebook Dating” would be available within the social networking company’s mobile app and won’t be available for desktop users as of now.

It is currently available to users 18 and above, free of cost, and doesn’t include any advertisements or premium features.

The company began testing the app internally in August and asked its employees to use fake data for their dating profiles and plans to delete all data before the public launch.

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Company CEO Mark Zuckerberg originally announced the app at Facebook F8 keynote, popularly called F8 developer conference in San Jose, California in May 2018.

The move is being seen as a major competition for the Match Group which owns and operates mobile dating app Tinder and popular dating platform OkCupid. (IANS)

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