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Facebook to Bring Specific Tools to Boost Election Engagement

Both the new tools are being made available in 12 local languages across India

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This photo shows a Facebook app icon on a smartphone in New York. VOA

Social-networking site Facebook on Tuesday launched two new India-specific tools — “Candidate Connect” and “Share You Voted” — to boost civic engagement on its platform during the general elections that commence in April.

While “Candidate Connect” will help people learn more about candidates, the “Share You Voted” will provide people with polling information and enable them to announce and celebrate their vote, the company said in a statement.

“We have more than tripled the team working on safety and security to 30,000 people, introduced unprecedented transparency requirements for political advertising, improved our ability to detect and remove fake accounts and stepped up our efforts to fight false news and misinformation,” said Samidh Chakrabarti, Director, Product Management for Civic Integrity, Facebook.

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A photo shows the Facebook app icon on an iPhone in New York, Feb. 19, 2014. VOA

Starting next week, voters in India, either through a bookmark in their settings, or through a message in their News Feed would be able to watch 20-second videos of candidates contesting from their respective constituencies.

The company said that the questions included in “Candidate Connect” are outcomes of locally conducted consumer research programmes.

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“We aim to better equip our users as they look forward to participating in the political process of the country,” Chakrabarti further added.

Both the new tools are being made available in 12 local languages across India. (IANS)

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India: CSC Partners with Facebook to Provide Digital Skill Training to Women Village Level Entrepreneurs

India has made dramatic strides in expanding access to affordable mobile broadband in the last few years

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Facebook, Digital Skills, Women
In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India. Pixabay

Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India, on Tuesday announced a partnership with social media giant Facebook to provide digital skill training to women village level entrepreneurs.

In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India.

“India has made dramatic strides in expanding access to affordable mobile broadband in the last few years. We are excited to partner with CSC Academy to create a programme that will build on this success as well as the outstanding community networks that CSC has built over the years,” Ajit Mohan, Managing Director, Facebook India, said while speaking at the CSC Diwas celebration here.

As part of the project CSC will identify and nominate 5,000 women village level entrepreneurs across 10 states – Jammu and Kashmir, Uttar Pradesh, Rajasthan, Chhattisgarh, Jharkhand, Telangana, Bihar, Kerala, Maharashtra and Tamil Nadu.

Facebook, Digital Skills, Women
Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India. Pixabay

These women entrepreneurs will be given training sessions on leveraging various Facebook tools to not just build and grow their business but also on how to train people on the ground.

These entrepreneurs will further help build awareness to ensure that the community is able to learn from each other.

CSC along with Facebook will co-create a curriculum (online and offline) around digital marketing skills and online safety in over 14 regional languages.

“CSC has unleashed entrepreneurs across villages in India, many of them women. With the #DigitalBeti programme, our objective is to arm these village level entrepreneurs with similar digital tool kits that large corporations have access to, and unleash their full potential and their ability to create economic opportunities for themselves and their communities,” Mohan said.

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From just 13,000 women village level entrepreneurs in 2014, today more than 73,000 women entrepreneurs are working across 3.66 lakh CSC centres, IT Minister Ravi Shankar Prasad said. (IANS)