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Social Media Giant Facebook Brings Back ‘View as Public’ Feature

This version was unaffected by the security incident and was significantly more popular than “View as Specific Person”

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FILE - The Facebook app icon is shown on an iPhone in New York. VOA

To make it easy for people to manage their publicly visible information on Facebook, the social media giant is restoring the “View as Public” feature it had disabled last year owing to a major security flaw.

The feature helps users view their profile from the perspective of someone they aren’t friends with.

It also makes it easier for users to manage what information does or doesn’t get displayed on the public-facing version of their profiles, reports The Verge.

“Today, we’re making it easier for people to manage their publicly visible information on Facebook with two updates: (1) we’re bringing back the ‘View As Public’ feature and (2) we’re adding an ‘Edit Public Details’ button directly to profiles,” Facebook said in a tweet on Tuesday.

Last September, Facebook had disabled the feature after a security flaw that allowed an attacker to steal access tokens for over 50 million accounts by exploiting a related feature.

Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Stolen tokens can allow hackers to break into accounts.

In order to address the issue, Facebook was forced to make over 90 million users log back into their accounts to ensure that they were secure.

“We have completed our security review and are re-enabling the version of the ‘View As’ feature that lets people see what their profile looks like to people they aren’t friends with on Facebook,” said the company.

Also Read- Update Your WhatsApp Now to Prevent Spyware Attack

This version was unaffected by the security incident and was significantly more popular than “View as Specific Person”.

The “View as Specific Person” feature was responsible for the security flaw and is not being restored at this time. (IANS)

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Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)