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Facebook Brings New Measures to Tighten Noose Around Fake Accounts

Last week, Facebook deleted 32 Pages and accounts from its platform and Instagram for being "involved in coordinated inauthentic behavior"

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LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay
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The world’s largest social media network Facebook on Friday took measures to make it more difficult to run fake or compromised accounts on its platform as it demanded authorization from its users who have a large number of followers in the US.

“Today we’re introducing Page publishing authorization starting with people that manage a Page with a large audience in the US,” Facebook said.

People who manage these Pages will be required to complete an authorization process in order to continue to post, making it harder for people to administer a Page using a fake or compromised account, said the California-based social media company.

The new measures will ask administrators of Facebook pages to secure their account with two-factor authentication and confirm their primary home location.

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Facebook App on a smartphone device. (VOA)

Facebook said people will see more details in the Info and Ads section of Pages after a new section is added to show the primary country locations where those Pages are managed from.

Facebook said the requirement will be enforced soon this month, which will be applied to other Facebook platforms such as Instagram in the next few weeks.

The new measures are part of Facebook’s recent campaigns to prevent organizations and individuals from creating accounts that mislead its users before the US mid-term elections are going to take place in November.

Also Read: Blue Light From Smartphones Accelerates Blindness

Last week, Facebook deleted 32 Pages and accounts from its platform and Instagram for being “involved in coordinated inauthentic behavior”.

It said its security unit has found a coordinated campaign on its platform aiming to exert political influence ahead of the November US elections. (IANS)

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Australia Proposes To Strengthen Regulations of Facebook, Google

Facebook has 17 million monthly users in Australia -- 68 per cent of its population -- while Instagram, second most popular site in terms of users - which is owned by Facebook, has 11 million users

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Australia recommends strengthening regulation of Facebook, Google. Pixabay

The Australian Competition and Consumer Commission (ACCC) on Monday proposed measures to counter the dominant market positions of Google and Facebook and strengthen monitoring on their access to information, advertising and consumers personal data.

The regulatory body, which recommended 11 preliminary measures in the report, was directed to conduct a public inquiry into the impact of digital search engines, social media platforms and other digital content in 2017 by then treasurer and current Prime Minister Scott Morrison.

“Acting as an intermediary between consumers and news outlets, platforms are inherently influential in shaping consumers’ choices of digital journalism,” said the report cited by Efe news.

This influential position and filtration of news items could place the consumer in a so-called filter bubble, increasing the risk of consumers being exposed to unreliable news, according to the report.

“The algorithms operated by each of Google and Facebook, as well as other policies, determine which content is surfaced and displayed to consumers in news feed and search results,” it said.

“The ACCC considers that the strong market position of digital platforms like Google and Facebook justifies a greater level of regulatory oversight,” Chair Rod Sims said.

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Facebook, social media. Pixabay

The commission called for the creation of a regulatory authority with powers to monitor these digital platforms and recommended establishing an automatic mechanism to take down content that violates copyright.

The ACCC said consumers should be informed about the manner in which these platforms collect and use their data to create personalized advertising.

This would include a reform of privacy laws to require the user’s express consent to data collection and “enable consumers to require erasure of their personal information where they have withdrawn their consent”.

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ACCC said that it found that “competition may have been distorted in multiple sectors where consumer data is used”.

Facebook has 17 million monthly users in Australia — 68 per cent of its population — while Instagram, second most popular site in terms of users – which is owned by Facebook, has 11 million users.

In 2017, Google registered 90 per cent of search traffic originating from Australian desktops and 98 per cent from mobile phones. (IANS)