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Facebook Buys Servicefriend To Boost Cryptocurrency Libra Experience

Aiming to make its cryptocurrency Libra customer friendly when it arrives next year, Facebook has acquired a startup called Servicefriend

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facebook, servicefriend, startup, cryptocurrency, libra
Bitcoin, which has risen in value for eight consecutive days, received a boost after Facebook has said it would offer its own cryptocurrency, the Libra coin by end of June 2020. Pixabay

Aiming to make its cryptocurrency Libra customer friendly when it arrives next year, Facebook has acquired a startup called Servicefriend that builds Artificial Intelligence (AI)-driven bots for messaging apps.

The Israel-based startup is known for building “Hybrid Bot Architecture” – an approach that offers the enterprise the scalability of a bot with the intelligence, comprehension, and empathy of a human.

“We acquire smaller tech companies from time to time. We don’t always discuss our plans,” a Facebook spokesperson told TechCrunch.

“Facebook’s plan is to build a range of financial services for people to use Calibra to pay out and receive Libra as for example, to send money to contacts, pay bills, top up their phones, buy things and more,” said the report.

Servicefriend has been deployed by leading enterprises around the world.

By using a hybrid bot for Messenger from Servicefriend to provide meaningful and efficient customer service, the telecom company Globe Telecom successfully increased employee productivity by 3.5 times and reduced calls to its hotline by 50 per cent.

facebook, servicefriend, startup, cryptocurrency, libra
Representations of virtual currency are displayed in front of the Libra logo in this illustration picture. VOA

With Servicefriend, the bot is always the front end, and every conversation receives the same branded, consistent and cohesive experience.

The new digital wallet for ‘Libra’ currency would be available in Facebook Messenger, WhatsApp and as a stand-alone app in 2020.

ALSO READ: Facebook Selects Six Projects from India for AI Ethics Research

Facebook has tied up with 27 organisations around the world to start the non-profit Libra Association to create the new currency. (IANS)

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Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)