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Here’s Why Facebook can Still be Your Best Friend

And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Transitioning from high school to college can be stressful for some students and to maintain connections with pre-college friends and form new relationships, Facebook can still be your best friend.

A new research led by Indian-origin researcher Surinder Kahai reveals that Facebook can help college students maintain relationships with high-school friends and assist them in creating new friendships.

The study, published in the International Journal of Human-Computer Studies, shows that when it comes to making new friends, those with higher confidence in their social skills have less to gain from relying on Facebook, while people with lower confidence in their social skills have more to gain from the social media platform.

“Transitioning from high school to college can be stressful for many students. To help them adjust to life in college, it is critical for them to maintain connections with pre-college friends and to form new relationships,” said Kahai, Associate Professor at Binghamton University in the US.

For the study, the researchers focused on first semester college students by asking undergraduate college students, mostly sophomores, about their experiences with different channels used to maintain and grow relationships.

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FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Accounting for Facebook’s effect on relationships versus the impact of more traditional media face-to-face interaction, phone calls, etc., researchers also incorporated how each student’s social self-efficacy like confidence in their social skills affected the use of both Facebook and traditional media to build and maintain relationships.

In terms of how “best” to use Facebook to maintain and build new relationships, some of the findings include; Facebook can compensate for the lower use of traditional media to maintain relationships with close friends from high school.

According to researchers, Facebook works best when supplementing traditional media when it comes to making new college friends, students with high self-efficacy have more to gain from prioritising traditional media over Facebook when making new college friends.

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And students with low self-efficacy have more to gain from prioritising Facebook use over traditional media when making new college friends.

“New college students often stress about trying to maintain their high school friendships while struggling to develop new ones. These findings can help counselors advise students on how to balance the use of social media and traditional media to enhance their new and older friendships,” Kahai said. (IANS)

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Social Media Giant Facebook Requires ‘Significant Work’ to Stop Political Bias

“We don’t allow content that might encourage offline harm or is intended to intimidate, exclude or silence people,” he added

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

Facebook has released results of an independent internal audit conducted by a former Republican senator that found the social networking giant has been biased against conservatives and needs to do “significant work” to stop this.

Former Senator Jon Kyl, a respected Republican and his team at the law firm Covington and Burling met with more than 130 leading conservative politicians and organizations and produced the report.

Facebook has long been accused of bias against conservative viewpoints to appear on its platform

“Although these concerns appear across the political and ideological spectrum, members of the conservative community in particular are concerned that the Silicon Valley-based company’s admittedly liberal culture negatively influences the reach of conservative ideas and news.”

“Political conservatives, religious traditionalists, and others are increasingly feeling marginalised by cultural ‘gatekeepers’ such as social media, entertainment media, and academia,” the report said.

According to Nick Clegg, Vice President of Global Affairs and Communications at Facebook, the report also highlights the changes Facebook has made to address some of those concerns.

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

“These include making our decisions more transparent by providing more information on why people are seeing specific posts on News Feed; ensuring Page managers can see when enforcement action takes place; launching an appeals process; and creating a new Oversight Board for content,” Clegg said in a statement late Tuesday.

This is the first stage of an ongoing process and Senator Kyl and his team will report again in a few months’ time.

“Facebook’s policies and their application have the potential to restrict free expression. Given the platform’s popularity and ubiquity, this is a danger that must be taken very seriously. Facebook insists that it is committed to safety, equal treatment and building community,” read the report.

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“Facebook has recognized the importance of our assessment and has taken some steps to address the concerns we uncovered. But there is still significant work to be done to satisfy the concerns we heard from conservatives,” it added.

Clegg said that “while we err on the side of free speech, there are critical exceptions”.

“We don’t allow content that might encourage offline harm or is intended to intimidate, exclude or silence people,” he added. (IANS)