Saturday December 7, 2019
Home Lead Story Facebook Will...

Facebook Willing to Make Some Changes in its Political Ad Policies

Twitter on November 15 officially banned all kinds of political ads from its platform. No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups, said the micro-blogging platform

0
//
Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Sense seems to be prevailing at Facebook and the social networking giant is willing to make some changes in its political ad policies to stop misinformation on its platform during elections.

Facebook is mulling a ban on political ads that target small audiences or microtargeted ads.

It would increase the minimum target size for a political ad from 100 people to a “few thousand,” according to a Wall Street Journal report.

Facebook has reportedly asked Democrat and Republican ad buyers for inputs.

A company spokesperson said Facebook was “looking at different ways [it] might refine” its viewpoint on allowing political ads.

Tech giants are under pressure to take action on the spread of misinformation via political ads. Facebook recently allowed US President Donald Trump’s campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform.

facebook, WhatsApp, stories, feature
Silhouettes of mobile users are seen next to logos of social media apps Signal, Whatsapp and Telegram projected on a screen in this picture illustration. VOA

Google has announced new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.

“We’ve never allowed granular microtargeting of political ads on our platforms. In many countries, the targeting of political advertising is regulated and we comply with those laws,” it said.

Also Read: Twitter Finally Rolls out ‘Hide Replies’ Feature Globally: Report

Even Snapchat has said it fact-checks all political ads and does not allow misinformation to sneak through its platform. Snapchat CEO Evan Spiegel said the company subjects all advertising to review, including political advertising.

Twitter on November 15 officially banned all kinds of political ads from its platform. No political content will be promoted from candidates, parties, governments or officials, public accounts committees (PACs) and certain political non-profit groups, said the micro-blogging platform. (IANS)

Next Story

Social Media Giant Facebook Sues Chinese Company Over Alleged ad Fraud

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks

0
facebook, WhatsApp, stories, feature
An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Facebook has sued a Chinese company for allegedly tricking people into installing a malware, compromising peoples accounts and then using them to run deceptive ads.

Facebook blamed ILikeAd Media International Company Ltd. and two individuals associated with the company — Chen Xiao Cong and Huang Tao – for the fraud.

The defendants deceived people into installing malware available on the Internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills, the social media giant said in a blog post.

The defendants sometimes used images of celebrities in their ads to entice people to click on them, a practice known as “celeb bait”, according to the lawsuit filed on Wednesday.

In some instances, the defendants also engaged in a practice known as cloaking, Facebook said.

Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

“Through cloaking, the defendants deliberately disguised the true destination of the link in the ad by displaying one version of an ad’s landing page to Facebook’s systems and a different version to Facebook users,” said Facebook’s Jessica Romero, Director of Platform Enforcement and Litigation and Rob Leathern, Director of Product Management, Business Integrity.

Cloaking schemes are often sophisticated and well organised, making the individuals and organisations behind them difficult to identify and hold accountable.

Also Read: New Account of Twitter named @TwitterRetweets to Highlight Best Tweets

As a result, there have not been many legal actions of this kind.

“In this case, we have refunded victims whose accounts were used to run unauthorised ads and helped them to secure their accounts,” they wrote.

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks. (IANS)