Wednesday November 20, 2019
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Facebook Admits Using Contact Numbers For Targeted Ads

The findings of the study suggest that Facebook uses "shadow contact information" to make money through advertising

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Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

Facebook has admitted that the phone numbers that its users provide for security purposes are being used to target them with ads, the media reported.

“We use the information people provide to offer a better, more personalised experience on Facebook, including ads,” a Facebook spokesperson was quoted as saying by TechCrunch on Thursday.

The social network specifically uses a phone number that users provide for two factor authentication (2FA) — a security technique that provide a second layer of authentication to help keep accounts secure, the report added.

“We are clear about how we use the information we collect, including the contact information that people upload or add to their own accounts. You can manage and delete the contact information you’ve uploaded at any time,” the Facebook spokesperson said.

Facebook
Facebook, social media. Pixabay

Facebook confirmed the use of users’ phone number for targeting ads after Gizmodo reported research work carried out by academics at two US universities who found that the social network uses pieces of personal information that individuals did not explicitly provide it to target them with ads.

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Besides using the contact information users willingly provide to Facebook, it is also using contact information they handed over for security purposes and contact information they did not hand over at all, but that was collected from other people’s contact books, the Gizmodo report said.

The findings of the study suggest that Facebook uses “shadow contact information” to make money through advertising. (IANS)

Next Story

Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)