Wednesday April 24, 2019
Home Lead Story Facebook Admi...

Facebook Admits Using Contact Numbers For Targeted Ads

The findings of the study suggest that Facebook uses "shadow contact information" to make money through advertising

0
//
Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

Facebook has admitted that the phone numbers that its users provide for security purposes are being used to target them with ads, the media reported.

“We use the information people provide to offer a better, more personalised experience on Facebook, including ads,” a Facebook spokesperson was quoted as saying by TechCrunch on Thursday.

The social network specifically uses a phone number that users provide for two factor authentication (2FA) — a security technique that provide a second layer of authentication to help keep accounts secure, the report added.

“We are clear about how we use the information we collect, including the contact information that people upload or add to their own accounts. You can manage and delete the contact information you’ve uploaded at any time,” the Facebook spokesperson said.

Facebook
Facebook, social media. Pixabay

Facebook confirmed the use of users’ phone number for targeting ads after Gizmodo reported research work carried out by academics at two US universities who found that the social network uses pieces of personal information that individuals did not explicitly provide it to target them with ads.

You May Also Like to Read About- NASA Developing Technology For Human Missions to Moon, Mars

Besides using the contact information users willingly provide to Facebook, it is also using contact information they handed over for security purposes and contact information they did not hand over at all, but that was collected from other people’s contact books, the Gizmodo report said.

The findings of the study suggest that Facebook uses “shadow contact information” to make money through advertising. (IANS)

Next Story

Social Media Giant Facebook Announces First Browser API for Google Chrome

"We hope to continue driving new APIs and to ramp up our contributions to open source web browsers,”

0
facebook, remove pages
FILE - An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

Social networking giant Facebook has announced its first major API contribution to Googles Chrome browser that is focused on making user experience smoother and faster shortening the time between a click or keystroke and the browser reacting to that.

In computer programming, API is a set of functions and procedures that supports the creation of applications which later access features or data that is part of an operating system (OS), application or other service.

“We are excited to share that the ‘Chrome 74’ release will include the origin trial for our ‘isInputPending’ API. We hope to take developer feedback from this trial and use it to make the case for fully shipping the API,” Nate Schloss and Andrew Comminos, software engineers at Facebook wrote in a blog-post on Monday.

Facebook, data,photos
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

This process of bringing its own API to the Chrome browser marks the new method of developing web standards at the company.

According to the post, Facebook’s “isInputPending” API is now part of a larger effort to build scheduling primitives into the web.

Also Read- Self-driving Tesla Robotaxi Coming in 2020, Claims Elon Musk

The social networking giant would make trial of its new API on Chrome available for developers who “are looking to get rid of queuing delays and improve interaction and loading performance”.

“We hope to continue driving new APIs and to ramp up our contributions to open source web browsers,” Schloss and Comminos said. (IANS)