Sunday, January 17, 2021
Home Lead Story Know Facebook's Content Review Process

Know Facebook’s Content Review Process

This is how Facebook detects harmful content with AI systems

For effective content moderation, Facebook is relying on three aspects of technology to transform its content review process across its family of apps.

The first aspect is called ‘Proactive Detection’ where Artificial intelligence (AI) can detect violations across a wide variety of areas without relying on users to report content to Facebook, often with greater accuracy than reports from users.

“This helps us detect harmful content and prevent it from being seen by hundreds or thousands of people,” the company said in a statement.

Follow NewsGram on Instagram to keep yourself updated.

‘Automation’ is the second aspect where AI systems have automated decisions for certain areas where content is highly likely to be violating.

“Automation also makes it easier to take action on identical reports, so our teams don’t have to spend time reviewing the same things multiple times. These systems have become even more important during the Covid-19 pandemic with a largely remote content review workforce,” said Jeff King, Director Product Management, Integrity at Facebook.

This is how Facebook detects harmful content with AI systems
The first aspect is called ‘Proactive Detection’ where Artificial intelligence (AI) can detect violations across a wide variety of areas. Unsplash

The third aspect is ‘Prioritisation’.

Instead of simply looking at reported content in chronological order, AI prioritises the most critical content to be reviewed, whether it was reported to Facebook or detected by its proactive systems.

“This ranking system prioritizes the content that is most harmful to users based on multiple factors such as virality, severity of harm and likelihood of violation,” Kind added.

However, Facebook admitted there are still areas where it’s critical for people to review the content.

Also Read: People Move To Reading And Writing During Lockdown

“For example, discerning if someone is the target of bullying can be extremely nuanced and contextual. In addition, AI relies on a large amount of training data from reviews done by our teams in order to identify meaningful patterns of behaviour and find potentially violating content”.

For reviewing violations like spam, Facebook said it is going to use its automated systems first to review more content across all types of violations. (IANS)



Most Popular

Hindu Holy Books: The Four Vedas

BY SHWETA PORWAL The Word Veda means wisdom, knowledge, or vision, and it serves to manifest the language of the gods in human speech. Vedas...

Music That is Happening Today is a Mixture of Good and Bad: Neeraj Shridhar

Singer Neeraj Shridhar, who has given multiple indie pop and Bollywood hits, besides remixes, says that when he remixed songs it was to revive...

Latest Study Suggests Digestive Tract Bacteria Affects Severity of COVID infections in The Body

A new study indicates the kind of bacteria found in a person’s digestive tract can affect the severity of coronavirus infections and the body’s...

This Indian Army Officer Has Developed The Country’s First indigenous 9mm ‘Machine Pistol’

Nagpur-based Indian Army officer Lt Col Prasad Bansod has developed the country's first indigenous 9 mm 'Machine Pistol', an official said here on Saturday. Working...

RBI Remains Committed To Take Further Important Measures To Support Economy

Reserve Bank Governor Shaktikanta Das on Saturday said that the central bank (RBI) remains committed to take any further necessary measures to support the...

Know Why WhatsApp Has Deffered its New Data Privacy Policy!

Facing intense criticism worldwide and now a court case in India, WhatsApp has deferred its new data privacy policy and no one will lose...

Films Are Judged Like Political Essays: Sudhir Mishra

Filmmaker Sudhir Mishra feels films these days are judged like political essays, with no regard to the craft of storytelling. "There is a lack of...

A New Plan To Promote Young Emerging Cricketers By Sonu Sood

Actor Sonu Sood is putting his weight behind an initiative to set up a pan-India platform to promote young emerging cricketers. "I always dreamt of...

Recent Comments