Saturday October 19, 2019
Home Lead Story Following Fac...

Following Facebook Privacy Crisis, Cambridge Analytica to Shut Down

The UK's Financial Times newspaper said it has spoken to another ex-employee of Cambridge Analytica, on condition of anonymity, who said they were sure the company would emerge "in some other incarnation or guise".

0
//
Facebook
Facebook will review posts that are inaccurate or misleading, and are created or shared with the intent of causing violence or physical harm.Pixabay

Cambridge Analytica, the political consultancy firm at the centre of the Facebook data-sharing scandal, is shutting down, media reported.

The firm was accused of improperly obtaining personal information on behalf of political clients.

According to Facebook, data of up to 87 million of its users was harvested by a quiz app and then passed on to the political consultancy.

The social network said its own probe into the matter would continue, the BBC reported.

“This doesn’t change our commitment and determination to understand exactly what happened and make sure it doesn’t happen again,” said a spokesman.

“We are continuing with our investigation in cooperation with the relevant authorities.”

Clarence Mitchell, a spokesman for Cambridge Analytica, referred the BBC to a statement on the firm’s website.

“Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas,” it said.

“Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully… the siege of media coverage has driven away virtually all of the company’s customers and suppliers.

"Despite Cambridge Analytica's unwavering confidence that its employees have acted ethically and lawfully... the siege of media coverage has driven away virtually all of the company's customers and suppliers.
Cambridge Analytica, IANS

“As a result, it has been determined that it is no longer viable to continue operating the business.”

The statement added that its parent company SCL Elections was also commencing bankruptcy proceedings.

The UK’s Financial Times newspaper said it has spoken to another ex-employee of Cambridge Analytica, on condition of anonymity, who said they were sure the company would emerge “in some other incarnation or guise”.

The Observer journalist whose investigation first exposed the data privacy scandal has suggested that the public remain sceptical.

The chair of a UK parliament committee investigating the firm’s activities also raised concerns about Cambridge Analytica and SCL Elections’ move.

“They are party to very serious investigations and those investigations cannot be impeded by the closure of these companies,” said parliamentarian Damian Collins.

“I think it’s absolutely vital that the closure of these companies is not used as an excuse to try and limit or restrict the ability of the authorities to investigate what they were doing,” the BBC quoted Collins as saying.

In March, Channel 4 aired undercover footage of Cambridge Analytica’s CEO, Alexander Nix, giving examples of how the firm could swing elections around the world with underhand tactics such as smear campaigns and honey traps.

Also Read: Facebook Can Help Older People Feel Less Lonely 

The UK-based company, which denies any wrongdoing, has an extensive record of working abroad on many election campaigns, including in Italy, Kenya and Nigeria.

Cambridge Analytica’s chief executive Alexander Nix was suspended in March after the Channel 4 News footage was aired.

In April, Cambridge Analytica said it had only licensed 30 million records belonging to US citizens from the quiz app’s creator Aleksandr Kogan, and that they had not been used in the US presidential election.

The firm added that it had since deleted all the information despite claims to the contrary by others. (IANS)

Next Story

Salesforce CEO Calls Facebook as ‘New Cigarettes’ for Kids

Zuckerberg, however, has promised his employees to "fight and win" if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms

0
facebook, instant games
FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive.

Responding to Facebook CEO Mark Zuckerberg’s announcement that he will make a speech about his views on free expression, Benioff said the company must be held accountable now.

“Facebook is a publisher. They need to be held accountable for propaganda on their platform. We must have standards & practices decided by law. FB is the new cigarette – it’s addictive, bad for us, & our kids are being drawn in. We need to abolish section 230 Indemnifying them,” he tweeted on Wednesday.

Section 230 of the US Communications Decency Act of 1996 gives automatic liability protection to social media firm for any content posted by their users.

In an interview with CNN later, the Salesforce chief pushed for the breakup of Facebook.

“They’re also acquiring other companies and co-mingling (data)… they probably should be broken up because they’re having an undue influence as the largest social media platform on the planet,” he was quoted as saying.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Zuckerberg was scheduled to make a speech on free expression on Thursday.

“Why I believe voice is important, how giving people voice and bringing people together go hand in hand, how we might address the challenges that more voice and the internet introduce, and the major threats to free expression around the world,” Zuckerberg posted.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have been pitching to break up Facebook.

Also Read: NASA Making a ‘Rigorous’ Search for Vikram with Fresh Lunar Pictures

Warren in fact successfully run a fake ad on the social media platform that claimed “Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election”.

Zuckerberg, however, has promised his employees to “fight and win” if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms. (IANS)