Sunday June 16, 2019
Home Lead Story Following Fac...

Following Facebook Privacy Crisis, Cambridge Analytica to Shut Down

The UK's Financial Times newspaper said it has spoken to another ex-employee of Cambridge Analytica, on condition of anonymity, who said they were sure the company would emerge "in some other incarnation or guise".

0
//
Facebook
Facebook will review posts that are inaccurate or misleading, and are created or shared with the intent of causing violence or physical harm.Pixabay

Cambridge Analytica, the political consultancy firm at the centre of the Facebook data-sharing scandal, is shutting down, media reported.

The firm was accused of improperly obtaining personal information on behalf of political clients.

According to Facebook, data of up to 87 million of its users was harvested by a quiz app and then passed on to the political consultancy.

The social network said its own probe into the matter would continue, the BBC reported.

“This doesn’t change our commitment and determination to understand exactly what happened and make sure it doesn’t happen again,” said a spokesman.

“We are continuing with our investigation in cooperation with the relevant authorities.”

Clarence Mitchell, a spokesman for Cambridge Analytica, referred the BBC to a statement on the firm’s website.

“Over the past several months, Cambridge Analytica has been the subject of numerous unfounded accusations and, despite the company’s efforts to correct the record, has been vilified for activities that are not only legal, but also widely accepted as a standard component of online advertising in both the political and commercial arenas,” it said.

“Despite Cambridge Analytica’s unwavering confidence that its employees have acted ethically and lawfully… the siege of media coverage has driven away virtually all of the company’s customers and suppliers.

"Despite Cambridge Analytica's unwavering confidence that its employees have acted ethically and lawfully... the siege of media coverage has driven away virtually all of the company's customers and suppliers.
Cambridge Analytica, IANS

“As a result, it has been determined that it is no longer viable to continue operating the business.”

The statement added that its parent company SCL Elections was also commencing bankruptcy proceedings.

The UK’s Financial Times newspaper said it has spoken to another ex-employee of Cambridge Analytica, on condition of anonymity, who said they were sure the company would emerge “in some other incarnation or guise”.

The Observer journalist whose investigation first exposed the data privacy scandal has suggested that the public remain sceptical.

The chair of a UK parliament committee investigating the firm’s activities also raised concerns about Cambridge Analytica and SCL Elections’ move.

“They are party to very serious investigations and those investigations cannot be impeded by the closure of these companies,” said parliamentarian Damian Collins.

“I think it’s absolutely vital that the closure of these companies is not used as an excuse to try and limit or restrict the ability of the authorities to investigate what they were doing,” the BBC quoted Collins as saying.

In March, Channel 4 aired undercover footage of Cambridge Analytica’s CEO, Alexander Nix, giving examples of how the firm could swing elections around the world with underhand tactics such as smear campaigns and honey traps.

Also Read: Facebook Can Help Older People Feel Less Lonely 

The UK-based company, which denies any wrongdoing, has an extensive record of working abroad on many election campaigns, including in Italy, Kenya and Nigeria.

Cambridge Analytica’s chief executive Alexander Nix was suspended in March after the Channel 4 News footage was aired.

In April, Cambridge Analytica said it had only licensed 30 million records belonging to US citizens from the quiz app’s creator Aleksandr Kogan, and that they had not been used in the US presidential election.

The firm added that it had since deleted all the information despite claims to the contrary by others. (IANS)

Next Story

Facebook Rolls Out an Update to Rank Comments on Public Posts to Make Conversations Meaningful

The users can moderate the comments on their post by hiding, deleting or engaging with comments

0
facebook
Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted. Pixabay

In a move to make conversations on public posts more meaningful, Facebook has rolled out an update where it will rank comments to promote those that are most relevant to users.

Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted.

“We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends,” Justine Shen, Product Manager at Facebook, said in a statement on Friday.

facebook
FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

The users can moderate the comments on their post by hiding, deleting or engaging with comments. Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

ALSO READ: Facebook Now Expands Ad Breaks to Marathi, Punjabi, Kannada and Telugu

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.

“We want people to see safe and authentic comments. If a comment violates our community standards, we remove it. “We also take into account other signals, like engagement-bait, to address the integrity of information and improve the quality of comments people see,” said Facebook. (IANS)