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Social Media Giant Facebook to Curb Discrimination in Housing, Job Ads

Any detailed targeting option describing or appearing to relate to protected classes will also be unavailable

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This photo shows a Facebook app icon on a smartphone in New York. VOA

In a bid to avoid discrimination in ads related to housing, jobs and credits, Facebook has announced new changes where anyone who wants to run such ads will no longer be allowed to target by age, gender or zip code.

These changes are the result of settlement agreements with leading civil rights organisations and ongoing input from civil rights experts, Facebook COO Sheryl Sandberg said in a blog post late Tuesday.

Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation against Facebook, saying it needs to build stronger protections against abuse.

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Facebook, social media. Pixabay

“Our policies already prohibit advertisers from using our tools to discriminate. We’ve removed thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation and religion. But we can do better,” said Sandberg.

Advertisers offering housing, employment and credit opportunities will now have a much smaller set of targeting categories to use in their campaigns overall.

Also Read- Colour Holi Snaps with Next-Gen iPhone, iOS Apps

Any detailed targeting option describing or appearing to relate to protected classes will also be unavailable.

“We’re building a tool so you can search for and view all current housing ads in the US targeted to different places across the country, regardless of whether the ads are shown to you,” said the Facebook COO. (IANS)

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Social Media Giant Facebook Announces First Browser API for Google Chrome

"We hope to continue driving new APIs and to ramp up our contributions to open source web browsers,”

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FILE - An Indian man surfs a Facebook page at an Internet cafe in New Delhi, India, Feb. 9, 2016. VOA

Social networking giant Facebook has announced its first major API contribution to Googles Chrome browser that is focused on making user experience smoother and faster shortening the time between a click or keystroke and the browser reacting to that.

In computer programming, API is a set of functions and procedures that supports the creation of applications which later access features or data that is part of an operating system (OS), application or other service.

“We are excited to share that the ‘Chrome 74’ release will include the origin trial for our ‘isInputPending’ API. We hope to take developer feedback from this trial and use it to make the case for fully shipping the API,” Nate Schloss and Andrew Comminos, software engineers at Facebook wrote in a blog-post on Monday.

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

This process of bringing its own API to the Chrome browser marks the new method of developing web standards at the company.

According to the post, Facebook’s “isInputPending” API is now part of a larger effort to build scheduling primitives into the web.

Also Read- Self-driving Tesla Robotaxi Coming in 2020, Claims Elon Musk

The social networking giant would make trial of its new API on Chrome available for developers who “are looking to get rid of queuing delays and improve interaction and loading performance”.

“We hope to continue driving new APIs and to ramp up our contributions to open source web browsers,” Schloss and Comminos said. (IANS)