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Social Media Giant Facebook to Curb Discrimination in Housing, Job Ads

Any detailed targeting option describing or appearing to relate to protected classes will also be unavailable

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This photo shows a Facebook app icon on a smartphone in New York. VOA

In a bid to avoid discrimination in ads related to housing, jobs and credits, Facebook has announced new changes where anyone who wants to run such ads will no longer be allowed to target by age, gender or zip code.

These changes are the result of settlement agreements with leading civil rights organisations and ongoing input from civil rights experts, Facebook COO Sheryl Sandberg said in a blog post late Tuesday.

Last year, the US National Fair Housing Alliance (NFHA), the American Civil Liberties Union (ACLU), the Communication Workers of America (CWA) and other private parties, filed litigation against Facebook, saying it needs to build stronger protections against abuse.

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Facebook, social media. Pixabay

“Our policies already prohibit advertisers from using our tools to discriminate. We’ve removed thousands of categories from targeting related to protected classes such as race, ethnicity, sexual orientation and religion. But we can do better,” said Sandberg.

Advertisers offering housing, employment and credit opportunities will now have a much smaller set of targeting categories to use in their campaigns overall.

Also Read- Colour Holi Snaps with Next-Gen iPhone, iOS Apps

Any detailed targeting option describing or appearing to relate to protected classes will also be unavailable.

“We’re building a tool so you can search for and view all current housing ads in the US targeted to different places across the country, regardless of whether the ads are shown to you,” said the Facebook COO. (IANS)

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Facebook Suffers Major Outage Across the World

Other than a 'degraded performance', Facebook was yet to issue a statement whether the outage was fixed

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Facebook on Sunday faced major outage in the UK, the US and parts of Europe and Asia as users were not able to access News Feed and Notifications.

The outage monitor website Down Detector reported more than 4,000 reports from users, saying they faced issues with News Feed and Notifications features on the social networking giant.

The server status page on Facebook said: “We are currently experiencing degraded performance across the entire platform, resulting in increased request response time. Our team is aware of the issue and is working on a solution”.

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

The users flooded Twitter, saying they can’t see the popular News Feed.

“When Facebook goes down, I always go to Twitter to check if it’s not just me,” tweeted one user.

Also Read: Hackers Target 1 Indian Firm Over 1,500 Times a Week

“All my Facebook notifications have gone. Has anyone else experienced the same?” tweeted another.

Other than a ‘degraded performance’, Facebook was yet to issue a statement whether the outage was fixed. (IANS)