Sunday September 15, 2019
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Novel Detection Technology by Facebook To Curb Revenge Porn

A specially-trained member of Facebook's Community Operations team will review the content found by its technology

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

To deal with the problem of non-consensual intimate images, often referred to as revenge porn, on its platform, Facebook on Friday announced new detection technology and an online support hub to help people respond when this abuse occurs.

Called “Not Without My Consent,” the resource hub will help victims find organisations and resources to support them, including steps they can take to remove the content from Facebook and prevent it from being shared further, Antigone Davis, Facebook’s Global Head of Safety, said in a statement.

“We’re also going to make it easier and more intuitive for victims to report when their intimate images were shared on Facebook,” Davis said.

Facebook said it will also build a victim support toolkit to give people around the world more information with locally and culturally relevant support.

picture from- abc27.com

“By using machine learning and artificial intelligence, we can now proactively detect near nude images or videos that are shared without permission on Facebook and Instagram,” Davis said.

“This means we can find this content before anyone reports it, which is important for two reasons: often victims are afraid of retribution so they are reluctant to report the content themselves or are unaware the content has been shared,” he added.

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A specially-trained member of Facebook’s Community Operations team will review the content found by its technology.

“If the image or video violates our Community Standards, we will remove it, and in most cases we will also disable an account for sharing intimate content without permission,” Davis added. (IANS)

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Facebook Business Pages Have More Negative Posts Than Positive Ones

Researchers have found out that the number of negative posts on Facebook business pages vastly outweigh the positive ones

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Complaints about social issues receive more likes, but fewer comments, than complaints about quality or money issues," Pixabay

Researchers have found out that the number of negative posts on Facebook business pages vastly outweigh the positive ones by a ratio of nearly two to one.

There are more than 60 million business pages on Facebook and that number is from 2017 and with those pages come scores of positive and negative posts generated by Facebook users.

The researchers have seen that companies have very little control over what customers post, and negative ones can severely damage brands.

“We also found positive and negative posts get more likes than neutral ones, but negative posts get the most comments,” said study researcher Mochen Yang, Professor at the University of Minnesota.

Facebook, Business Page, Negative, Posts
The number of negative posts on Facebook business pages vastly outweigh the positive ones by a ratio of nearly two to one. VOA

“Complaints about social issues receive more likes, but fewer comments, than complaints about quality or money issues,” Yang added.

The study, published in the journal Information Systems Research, analyses this user-generated content to understand the impact of what users post and how it impacts the brand.

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Engagements depend not only on the type of post, but also in the specific ways the post is positive or negative.

The study looked at data from 12,000 posts from 41 Fortune 500 companies in six industries in 2012.

“Though increased engagement has been linked to increases in brand loyalty, purchase expenditures, and profitability, companies should carefully consider whether Facebook business pages are an appropriate venue to interact with customers,” Yang added. (IANS)