Friday January 24, 2020
Home Lead Story Facebook Reve...

Facebook Reveals How it Decides Which Post to Appear on Top in News Feed

"The basic thing that this tool does is let people see why they are seeing a particular post in their news feed, and it helps them access the actions they might want to take if they want to change that"

0
//
facebook, news feed
FILE- The logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square, In this March 29, 2018. VOA

Facebook is lifting the lid on the algorithm that decides which posts appear in its news feed, as part of a drive to be more transparent and offer greater control to users.

The feature “Why am I seeing this post?”, being rolled out from Monday, offers some insight into the tens of thousands of inputs used by the social network to rank stories, photos and video in the news feed, the foundation of the platform.

“The basic thing that this tool does is let people see why they are seeing a particular post in their news feed, and it helps them access the actions they might want to take if they want to change that,” Facebook’s Head of News Feed John Hegeman told reporters on Monday.

After a series of privacy scandals, Facebook needs to regain users’ trust as it prepares to roll out a single messaging service combining Facebook messenger, WhatsApp and Instagram that could make it even more central to users’ communications.

facebook, news feed
Facebook is also updating its “Why Am I Seeing this Ad?” feature launched a few years ago with additional details. Pixabay

The new news feed feature will show users the data that connect them to a particular type of post, Hegeman said, for example that they are friends with the poster and they’ve liked their posts more than others, they’ve frequently commented on that type of post before, or that the post is popular with users with the same interests.

“We’ve tried to really focus on the signals that are most important and play the biggest role in what causes people to see a post or not,” Hegeman said. “We don’t think this is going to solve everything on the theme of transparency but we think this is an important step.”

Facebook developed the new tool with research groups in New York, Denver, Paris and Berlin, he said, and as a result of feedback Facebook has made it easy for users to access tools to control what is in the news feed themselves.

ALSO READ: Trump Grants National Security to People Rejected by Government for an Array of Concerns

Facebook is also updating its “Why Am I Seeing this Ad?” feature launched a few years ago with additional details, Hegeman said, such as explaining how ads work that target customers using email lists.

The company shifted its strategy for its centerpiece news feed in early 2018 when it decided to prioritize posts from family and friends and downgrade non-advertising content from publishers and brands. (VOA)

Next Story

Facebook Working to Re-elect Donald Trump, Says Billionaire Philanthropist Geroge Soros

"As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear."

0
Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

The billionaire philanthropist George Soros has slammed Facebook, accusing the social networking giant of helping to re-elect Donald Trump in the 2020 US election.

“Facebook will work to re-elect Trump and Trump will protect Facebook,” the 89-year-old said during a speech at a dinner hosted by his non-profit Open Society Foundation at Davos on Thursday, reports Politico.

“It makes me very concerned about the outcome of 2020,” Soros added.

Reacting to his outburst, a Facebook spokesperson said: “This is just plain wrong”.

At the dinner speech, Soros called Trump “the ultimate narcissist”, and Xi Jinping a “dictator”, while praising Swedish activist Greta Thunberg.

Soros also announced he will launch “the most important project of my life” — a $1 billion investment in “critical thinking” via a new network of colleges.

Judge, Trump, Moral
FILE – President Donald Trump speaks to members of the media on the South Lawn of the White House, in Washington, Nov. 4, 2019. VOA

Earlier this month, Facebook Vice President Andrew ‘Boz’ Bosworth claimed that it was the social networking giant that got Donald Trump elected as the US President in 2016 because “he ran the single best digital ad campaign I’ve ever seen from any advertiser”.

In a memo obtained by The New York Times, the key Facebook executive in the same vein suggested that the platform with over 2.45 billion monthly active users should not use its enormous reach to block Trump”s reelection in 2020.

“He (Trump) didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period”, said Bosworth who runs Facebook”s hardware group.

“Trump just did unbelievable work,” Bosworth wrote.

Also Read: Amazon Asks Judge to Block Microsoft from Pentagon Project

“As tempting as it is to use the tools available to us to change the outcome, I am confident we must never do that or we will become that which we fear.”

Facebook also announced it will show fewer political ads to people on its platform and Instagram, starting with the US which faces Presidential elections this year, but won’t ban or limit those as Twitter has already done and Google to some extent. (IANS)