Monday April 22, 2019
Home Lead Story Facebook Reve...

Facebook Reveals How it Decides Which Post to Appear on Top in News Feed

"The basic thing that this tool does is let people see why they are seeing a particular post in their news feed, and it helps them access the actions they might want to take if they want to change that"

0
//
facebook, news feed
FILE- The logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square, In this March 29, 2018. VOA

Facebook is lifting the lid on the algorithm that decides which posts appear in its news feed, as part of a drive to be more transparent and offer greater control to users.

The feature “Why am I seeing this post?”, being rolled out from Monday, offers some insight into the tens of thousands of inputs used by the social network to rank stories, photos and video in the news feed, the foundation of the platform.

“The basic thing that this tool does is let people see why they are seeing a particular post in their news feed, and it helps them access the actions they might want to take if they want to change that,” Facebook’s Head of News Feed John Hegeman told reporters on Monday.

After a series of privacy scandals, Facebook needs to regain users’ trust as it prepares to roll out a single messaging service combining Facebook messenger, WhatsApp and Instagram that could make it even more central to users’ communications.

facebook, news feed
Facebook is also updating its “Why Am I Seeing this Ad?” feature launched a few years ago with additional details. Pixabay

The new news feed feature will show users the data that connect them to a particular type of post, Hegeman said, for example that they are friends with the poster and they’ve liked their posts more than others, they’ve frequently commented on that type of post before, or that the post is popular with users with the same interests.

“We’ve tried to really focus on the signals that are most important and play the biggest role in what causes people to see a post or not,” Hegeman said. “We don’t think this is going to solve everything on the theme of transparency but we think this is an important step.”

Facebook developed the new tool with research groups in New York, Denver, Paris and Berlin, he said, and as a result of feedback Facebook has made it easy for users to access tools to control what is in the news feed themselves.

ALSO READ: Trump Grants National Security to People Rejected by Government for an Array of Concerns

Facebook is also updating its “Why Am I Seeing this Ad?” feature launched a few years ago with additional details, Hegeman said, such as explaining how ads work that target customers using email lists.

The company shifted its strategy for its centerpiece news feed in early 2018 when it decided to prioritize posts from family and friends and downgrade non-advertising content from publishers and brands. (VOA)

Next Story

Facebook Still Hosting NZ Shooting Footage: Report

Facing flak, the social media giant is now exploring restrictions on who can use its “Facebook Live” feature

0
Facebook, data,photos
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Despite Facebook’s claim that the livestreaming video of the March 15 Christchurch shooting that killed 50 people was removed from its platforms, sections of the raw footage are still available for users to watch, the media reported.

According to a report in Motherboard on Friday, certain videos on Facebook and Instagram show sections of the raw attack footage.

“The world’s biggest and most well-resourced social media network is still hosting copies of the violent attack video on its own platform as well as Instagram,” the report claimed.

Some of the videos are slices of the original 17-minute clip — trimmed down to one minute or so — and are open to be viewed by anyone.

In one instance, instead of removing the video, which shows the terrorist shooting and murdering innocent civilians from a first-person perspective, Facebook has simply marked the clip as potentially containing “violent or graphic content”.

One of the clips shows the terrorist walking up to the first mosque he targeted, and opening fire. The video does not show the full attack, and stops at the 01:15 mark.

Facebook
Facebook App on a smartphone device. (VOA)

A Facebook spokesperson, however, said “the video did violate our policies and has been removed”.

The Facebook livestreaming of the New Zealand terror attack sparked global outrage. The video was viewed over 4,000 times before it was removed.

The video was later shared in millions on other social media platforms, including Twitter and YouTube.

Also Read- Jack Dorsey Admits Twitter Makes it Easy to Abuse Others

Facing flak, the social media giant is now exploring restrictions on who can use its “Facebook Live” feature.

Earlier this month, New Zealand’s privacy commissioner John Edwards labelled Facebook as “morally bankrupt pathological liars” after the social media platform’s CEO Mark Zuckerberg tried to play down the Facebook livestreaming of Christchurch shooting. (IANS)