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Facebook Developing a New Messaging App ‘Threads’

In its latest campaign called #RealFriends, photo-messaging app Snapchat took a jibe at Instagram, asserting that close friends choose Snapchat for sharing personal photo-messages

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FILE - The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York's Times Square, March 29, 2018. VOA

In a fresh assault on Snapchat, Facebook is developing a new messaging app called “Threads” which will promote sharing your status, location and more with your closest friends.

According to The Verge, “Threads” which is being tested internally at Facebook is meant to be a companion to photo-sharing app Instagram.

“Threads invites users to automatically share their location, speed, and battery life with friends, along with more typical text, photo, and video messages using Instagram’s creative tools,” the report said late Monday.

Earlier this year, Instagram put an end to “Direct”, its standalone camera-first messaging app which was used to send Instagram direct messages.

Initially launched in six countries — Chile, Israel, Italy, Portugal, Turkey and Uruguay –Ain 2017, the Direct app came in with plenty of Snapchat-style filters and also allowed users to swipe down from the top of the screen to type messages to their Instagram contacts.

Corporate, America, Climate Change
FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

This time, a messaging app built around close friends might be more popular.

“For Facebook and Instagram, which have long coveted Snapchat’s strong engagement among younger users, ‘Threads’ could represent another effort to chip away at their rival’s appeal,” said the report.

The core of Threads appears to be messaging, and it looks very similar to the existing messaging product inside Instagram.

Also Read: 5 Grocery Shopping Tips to Avoid Unnecessary Stress

Photo-messaging app Snapchat is the most preferred social networking platform among the US teenagers, surpassing the user base of Facebook and Instagram in that age-category.

In its latest campaign called #RealFriends, photo-messaging app Snapchat took a jibe at Instagram, asserting that close friends choose Snapchat for sharing personal photo-messages. (IANS)

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Facebook Loses its Place in Glassdoor’s ‘Best Places to Work’ List

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees. It bases its rankings on eight factors, including work/life balance, compensation and benefits and senior management, among others

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Mired in several controversies amid break-up calls from the US lawmakers, Facebook has once again slipped off Glassdoor’s “Best Places to Work” list for a second year in a row.

Facebook dropped to 23rd best place to work, falling 16 spots from last year’s position, and its award score fell from a 4.5 to 4.4 out of a perfect 5, according to the annual listing by the leading job website.

The top three spots are occupied by leading growth platform HubSpot, management consultancy firm Bain & Company and market leader in electronic signatures DocuSign, respectively.

Among the tech companies, Google is at 11th spot, LinkedIn at 12th, Microsoft at 21st, Salesforce at 34th, VMware at 36th, Adobe at 39th, Cisco at 77th, Accenture at 83th and Apple at 84th (the Cupertino-based iPhone maker slipped 13 spots from the last year’s list).

Amazon once again failed to enter the list of 100.

For Facebook, 2019 has been bad on the diplomatic front. Several US Senators have called for breaking up the social network amid repeated data breaches and privacy violations on the platform.

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Facebook has failed to comply with the subpoenas for more information related to the ongoing privacy investigation into its alleged privacy violations and Cambridge Analytica, the media has reported. Pixabay

Democratic presidential candidate Senator Kamala Harris has stressed that authorities should take a serious look at breaking up Facebook as the social network platform is a “utility that has gone unregulated”.

Another Democratic 2020 candidate Senator Elizabeth Warren has also stressed upon the possibility of breaking up Facebook.

Facebook CEO Mark Zuckerberg, however, rejected these calls, saying the size of the social media giant was actually a benefit to its users and the security of the democratic process.

Zuckerberg has promised his employees to “fight and win” if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms.

Also Read: Here’s What India’s Privacy Bill Requires from Social Media Firms

The company in July agreed to pay record-breaking $5 billion to the Federal Trade Commission (FTC) as fine for users’ privacy violations in the Cambridge Analytica data scandal involving millions of users.

The US FTC is also investigating Facebook for potential monopolistic practices.

The Top-100 list by Glassdoor is for large organisations or those with at least 1,000 employees. It bases its rankings on eight factors, including work/life balance, compensation and benefits and senior management, among others. (IANS)