Sunday, September 20, 2020
Home Science & Technology Facebook to disclose details about political advertisers

Facebook to disclose details about political advertisers

San Francisco, Oct 28: Facebook has vowed to make political ads more transparent, allowing users of the social network to know more about the advertisers which may include their identity and location.

The move comes ahead of the November 1 US Congressional hearings in which tech giants including Facebook will be questioned about Russian meddling in the 2016 US presidential election.

“We’re going to require more thorough documentation from advertisers who want to run election-related ads,” Rob Goldman, Facebook’s Vice President of Ads said in a statement on Friday.

Please Follow NewsGram on Facebook To Get Latest Updates!

“We are starting with federal elections in the US, and will progress from there to additional contests and elections in other countries and jurisdictions,” Goldman added.

As part of the documentation process, advertisers may be required to identify that they are running election-related advertising and verify both their entity and location.

Once verified, these advertisers will have to include a disclosure in their election-related ads, which reads: “Paid for by.”

“When you click on the disclosure, you will be able to see details about the advertiser. Like other ads on Facebook, you will also be able to see an explanation of why you saw that particular ad,” Goldman said.

“For political advertisers that do not proactively disclose themselves, we are building machine learning tools that will help us find them and require them to verify their identity,” Goldman added.

Facebook said it will also soon roll out a feature that would allow its users to visit any page on Facebook and see what ads that page is running.

ALSO READ: Clinics Dedicated to Influenza can Limit Impact of Flu Pandemic: Study

“We will start this test in Canada and roll it out to the US by this summer, ahead of the US midterm elections in November, as well as broadly to all other countries around the same time,” Goldman said.

Reports earlier found that Russian-linked accounts used a number of tools including advertisements to influence the 2016 US presidential election.

In next week’s congressional hearings, Facebook, Google, and Twitter will be grilled about the roles their platforms played in Russia’s alleged attempts to influence the election.(IANS)

STAY CONNECTED

19,148FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Guidelines For Disposal Of Cigarette Butts Within 3 Months To Be Layed Down

The National Organisation for Tobacco Eradication on Sunday welcomed the direction of the National Green Tribunal (NGT) to the Central Pollution Control Board (CPCB)...

Actress Malaika Arora Feels Blessed To Overcome Covid-19

Actress Malaika Arora says she feels blessed to have overcome Covid-19 with minimum pain. Malaika, who tested positive earlier this month, took to Instagram to...

UN World Leaders To Make Efforts To Address Global Challenges

Ahead of the high-level meetings of the UN scheduled for Monday, the international community expects world leaders to make collective efforts to address global...

We Are Here to Serve Our Farmers: PM Modi

Prime Minister Narendra Modi on Sunday again sought to assure the opposition on minimum support price (MSP) and to allay the fears of farmers...

Climate Change Threatens Health, Future of All Children, Adolescents

Many wealthy nations are letting the world's younger generations down by failing to curb planet-warming emissions, a U.N.-backed report said Wednesday, warning climate change...

Here’s the First Picture of Another Solar System

The European Southern Observatory has released the first image ever captured by a telescope of multiple planets orbiting around a sun-like star, just like...

Explore the Evolution of Personal Hygiene

By Faiza Elmasry Frequent hand-washing with soap and water for at least 20 seconds is recommended by health experts to help prevent exposure to COVID-19....

This Bacteria Eats Plastic!

By Zlatica Hoke German scientists say they have identified a strain of bacteria that is feeding on polyurethanes, a plastic resistant to biodegradation. A team of...

Recent Comments

Donate to NewsGram to support quality journalism.
x