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Facebook doesn’t Hire Journalists, says Sheryl Sandberg

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Sheryl Sandberg quoted that Facebook doesn't hire Journalists. ians
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San Francisco, Oct 14: As people debate Facebook’s role in influencing people during the US presidential elections by Russian ads and fake news on the platform, the company’s COO Sheryl Sandberg has stressed that the social media giant is not a media organization, and therefore does not hire journalists.

Sandberg said that Facebook is run by technical workers and engineers and according to her, the company does not produce news content, therefore it can’t be a media company.

In an interview with US-based news website Axios on Thursday, she said, “At our heart we are a tech company. We hire engineers. We don’t hire reporters. No one is a journalist.”

“We don’t cover the news. But when we say that, we’re not saying we don’t have a responsibility. In fact we’re a new kind of platform… as our size grows, we think we have more responsibility,” the executive was quoted as saying.

Business Insider said a firm that is a major source of news and information for people, generates billions in ad revenue and is producing its own original television shows is classified as a media company and Facebook does all of that.

Contrary to her claim, it hired former NBC anchor Campbell Brown in January to head up the company’s news division and work with other journalists to maximise their use of Facebook’s platform.

Reportedly, Facebook does not want to harm its $500 billion valuations by admitting it is a media company. If the company accepts that it is a media firm, it would open the platform up to regulatory rules in the US and other countries which Facebook would rather avoid.

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Facebook Ads were considered during US Presidential Elections. Pixabay

Business Insider said Britain was already considering regulations that would treat it more like a media company.

Meanwhile, on the Russian ad issue, Sandberg said the election meddling on the platform “shouldn’t have happened” and she wouldn’t discuss Russia or Trump.

“We know we have a responsibility to prevent everything we can from this happening on our platforms… and so we told Congress and the Intelligence committees that when they are ready to release the ads, we are ready to help them,” she said.

Sandberg said that if the Russian-linked ads were posted by “real people” and not fake accounts, Facebook would have let their content remain on the site. “When you allow free expression, you allow free expression.”

“Facebook owes the American people an apology. Not just an apology, but determination for our role in enabling Russian interference during the election,” she said. (IANS)

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Facebook Unveils Three-pronged Strategy to Fight Fake News

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam

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Facebook Unveils Three-pronged Strategy to Fight Fake News
Facebook Unveils Three-pronged Strategy to Fight Fake News. Pixabay

To stop false news from spreading on its platform, Facebook has said it put in place a three-pronged strategy that constitutes removing accounts and content that violate its policies, reducing distribution of inauthentic content and informing people by giving them more context on the posts they see.

Another part of its strategy in some countries is partnering with third-party fact-checkers to review and rate the accuracy of articles and posts on Facebook, Tessa Lyons, a Facebook product manager on News Feed focused on false news, said in a statement on Thursday.

The social media giant is facing criticism for its role in enabling political manipulation in several countries around the world. It has also come under the scanner for allegedly fuelling ethnic conflicts owing to its failure stop the deluge of hate-filled posts against the disenfranchised Rohingya Muslim minority in Myanmar.

Representational image.
Representational image. Pixabay

“False news is bad for people and bad for Facebook. We’re making significant investments to stop it from spreading and to promote high-quality journalism and news literacy,” Lyons said.

Facebook CEO Mark Zuckerberg on Tuesday told the European Parliament leaders that the social networking giant is trying to plug loopholes across its services, including curbing fake news and political interference on its platform in the wake of upcoming elections globally, including in India.

Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories.

Also Read: Facebook Planning to Increase Their Capability Through Smartphones

“It dramatically decreases the reach of those stories. And it helps people stay informed without stifling public discourse,” Lyons added.

Although false news does not violate Facebook’s Community Standards, it often violates the social network’s polices in other categories, such as spam, hate speech or fake accounts, which it removes remove.

“For example, if we find a Facebook Page pretending to be run by Americans that’s actually operating out of Macedonia, that violates our requirement that people use their real identities and not impersonate others. So we’ll take down that whole Page, immediately eliminating any posts they made that might have been false,” Lyons explained.

Lyons said Facebook's three-pronged strategy roots out the bad actors that frequently spread fake stories.
Lyons said Facebook’s three-pronged strategy roots out the bad actors that frequently spread fake stories. Pixabay

Apart from this, Facebook is also using machine learning to help its teams detect fraud and enforce its policies against spam.

“We now block millions of fake accounts every day when they try to register,” Lyons added.

A lot of the misinformation that spreads on Facebook is financially motivated, much like email spam in the 90s, the social network said.

If spammers can get enough people to click on fake stories and visit their sites, they will make money off the ads they show.

Also Read: Facebook Lets Advertisers Target Users Based on Sensitive Interests

“We’re figuring out spammers’ common tactics and reducing the distribution of those kinds of stories in News Feed. We’ve started penalizing clickbait, links shared more frequently by spammers, and links to low-quality web pages, also known as ‘ad farms’,” Lyons said.

“We also take action against entire Pages and websites that repeatedly share false news, reducing their overall News Feed distribution,” Lyons said.

Facebook said it does not want to make money off of misinformation or help those who create it profit, and so such publishers are not allowed to run ads or use its monetisation features like Instant Articles. (IANS)