Tuesday December 11, 2018
Home Science & Technology Facebook ‘exp...

Facebook ‘exploited’ Australian kids for advertisers

Facebook monitored the posts of Australian children and used algorithms to identify and exploit them by allowing advertisers to target them during their "most vulnerable moments", media reported, evoking criticism against the social media giant.

0
//
Facebook, Pixabay
Republish
Reprint

May 02, 2017: Facebook monitored the posts of Australian children and used algorithms to identify and exploit them by allowing advertisers to target them during their “most vulnerable moments”, media reported, evoking criticism against the social media giant. A confidential 23-page Facebook document prepared by company’s two top Australian executives outlines how the social network can target “moments when young people need a confidence boost” in pinpoint detail, The Australian reported on Sunday.

Facebook collected the information on a person’s moods including feeling “worthless”, “overwhelmed” and “nervous” and then, it divulged the same to advertisers who use it to target them. Facebook admitted it was wrong to target the children and apologised.  “We have opened an investigation to understand the process failure and improve our oversight. We will undertake disciplinary and other processes as appropriate,” a Facebook spokeswoman told The Australian.

Also watch:

“While the data on which this research is based was aggregated and presented consistent with applicable privacy and legal protections, including the removal of any personally identifiable information, our internal process sets a standard higher than required by law,” she added. Facebook’s tactic violates the Australian Code for Advertising and Marketing Communications to Children guidelines.

The revelation also points towards the how Facebook can be used for covert surveillance which most of the social networking sites claim to be fighting against. There have been rumours about Facebook’s advertising sales methods but there was no proof until now that could corroborate that. “The document is an insight on how Facebook gathers psychological insights on 6.4 million ‘high schoolers’, ‘tertiary students’ and ‘young Australians, New Zealanders… in the workforce’ to sell targeted advertising,” the report noted. IANS

 

Click here for reuse options!
Copyright 2017 NewsGram

Next Story

Facebook Must End Far Right’s Fundraising: British Leader

In recent years, Facebook has suffered sustained criticism over its handling of a series of crises, including interference during the US presidential election 2016 and the Brexit vote, allowing dissemination of hate speech and a data breach affecting millions of users

0
Facebook, data
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Facebook CEO must put an end to far-right activists’ fundraising on the social networking platform, said British Labour leader Tom Watson, while criticising Mark Zuckerberg for having a “contempt for social responsibility”, the media reported.

According to a Guardian report, Tommy Robinson, a British far-right activist with more than 1 million followers on Facebook, has been receiving financial, political and moral support from a hidden global network of US thinktanks, right-wing Australians and Russian trolls.

Robinson, whose real name is Stephen Yaxley-Lennon, has raised hundreds of thousands of pounds through online donations, some via the social network.

Although Facebook has disabled Robinson’s access to the donate tool, meant to be reserved for charities alone, but supporters visiting Robinson’s Facebook profile continued to be directed towards his website where they could make donations through a form, the British daily reported on Saturday.

A Facebook spokesperson confirmed the action.

“We have removed the “Donate Now” button from this page. This function is only available for pages that list themselves as a “charitable organisation” and allows them to link to an external webpage of their choice. As this page is for a person we have now removed this,” the spokesperson was quoted as saying.

Facebook
Facebook, social media. Pixabay

Facebook is Robinson’s main social network after Twitter suspended him for claiming “Islam promotes killing people” in March, the report claimed.

In a blog post, Watson wrote: “Today I call on him to give a full explanation of how this dire breach of Facebook regulation occurred, pledge that it will never happen again, and, as an apology, make a match-fund donation to Hope Not Hate (a UK-based advocacy group).

Facebook should be ashamed that it had enabled Robinson’s efforts to “divide communities and stoke up hate”, said Matthew McGregor, Hope Not Hate’s campaigns director.

Also Read- Google Rolls Out Gender Specific Translation to Reduce Bias

“Facebook has continually failed to deal with the fact that their platform is vulnerable to exploitation by extremists, until after it is too late. Warm words after the damage is done don’t help reverse the damage caused,” he added.

In recent years, Facebook has suffered sustained criticism over its handling of a series of crises, including interference during the US presidential election 2016 and the Brexit vote, allowing dissemination of hate speech and a data breach affecting millions of users. (IANS)