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Facebook ‘exploited’ Australian kids for advertisers

Facebook monitored the posts of Australian children and used algorithms to identify and exploit them by allowing advertisers to target them during their "most vulnerable moments", media reported, evoking criticism against the social media giant.

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May 02, 2017: Facebook monitored the posts of Australian children and used algorithms to identify and exploit them by allowing advertisers to target them during their “most vulnerable moments”, media reported, evoking criticism against the social media giant. A confidential 23-page Facebook document prepared by company’s two top Australian executives outlines how the social network can target “moments when young people need a confidence boost” in pinpoint detail, The Australian reported on Sunday.

Facebook collected the information on a person’s moods including feeling “worthless”, “overwhelmed” and “nervous” and then, it divulged the same to advertisers who use it to target them. Facebook admitted it was wrong to target the children and apologised.  “We have opened an investigation to understand the process failure and improve our oversight. We will undertake disciplinary and other processes as appropriate,” a Facebook spokeswoman told The Australian.

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“While the data on which this research is based was aggregated and presented consistent with applicable privacy and legal protections, including the removal of any personally identifiable information, our internal process sets a standard higher than required by law,” she added. Facebook’s tactic violates the Australian Code for Advertising and Marketing Communications to Children guidelines.

The revelation also points towards the how Facebook can be used for covert surveillance which most of the social networking sites claim to be fighting against. There have been rumours about Facebook’s advertising sales methods but there was no proof until now that could corroborate that. “The document is an insight on how Facebook gathers psychological insights on 6.4 million ‘high schoolers’, ‘tertiary students’ and ‘young Australians, New Zealanders… in the workforce’ to sell targeted advertising,” the report noted. IANS

 

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Facebook not yet ready with digital payments on Messenger in India

When launched, the new payments feature is set to give a tough competition to Paytm and other digital payment services like Google Tez

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Facebook not ready for online payments. Pixabay

Facebook has no plans as of now to bring digital payment facility to its Messenger application in India, informed sources said on Thursday. “There are currently no tests planned for recharges or peer-to-peer payments on Messenger in India,” the sources told IANS.

Factor Daily had reported that Facebook has begun a beta version of recharge payments for mobile phone and other prepaid services on Messenger. “Mobile recharge option is a Facebook ‘Marketplace’ offering — which is actually going on as a pilot test which is right now available to only Android users in some regions,” the sources added.

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Facebook has many fake profiles. Pixabay

Launched in 2016, Marketplace is a user-to-user exchange platform for buying and selling goods with others within the community. Currently, the peer-to-peer payment service on Messenger is available for its users in the US and the UK.

More than 1.3 billion people around the world are now using Facebook Messenger every month. The growth of Messenger now puts the app at par with Facebook-owned WhatsApp which also has over 1.3 billion monthly active users (MAUs). WhatsApp, however, has rolled out the testing phase of its digital payment feature in India — a first such move globally — which will be officially rolled out to its over 200 million Indian users in the days to come.

Also Read: Facebook introduces new privacy updates for EU users

When launched, the new payments feature is set to give a tough competition to Paytm and other digital payment services like Google Tez. The payments feature would take advantage of UPI (Unified Payments Interface) and include support by a number of banks, including the State Bank of India, ICICI Bank, HDFC Bank, and Axis Bank. IANS

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