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Facebook Facing Criticism for banning Breast Cancer Non-profit’s Ads

Breast cancer survivors, however, criticised the social media giant’s decision to ban the campaign

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FILE - A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Facebook is facing criticism from breast cancer survivors after the social network banned an ad campaign run by an Australian breast cancer non-profit, citing nudity rules.

The campaign by Breast Cancer Network Australia (BCNA) which featured topless photos of breast cancer survivors was “specifically designed to draw attention to the disease that affects more than 19,000 people every year”, according to BCNA.

The annual “Pink Bun” campaign was launched in partnership with Australian bakery chain Bakers Delight.

The ads, some of which feature postmastectomy scars, were designed “to raise awareness of the importance of support and highlight the far reaching effects of breast cancer”, BCNA said in a Facebook post.

“Every person pictured on the posters is a breast cancer survivor who has volunteered their time to be involved and share their story,” BCNA said.

Facebook in certain circumstances allows users to post pictures of breasts, but its policy for advertisers is much stricter, in part because the content is actively pushed to feeds rather than users having to opt in to see it, BuzzFeed News reported on Friday.

Facebook ads do not allow “nudity or implied nudity” and “excessive visible skin or cleavage, even if not explicitly sexual in nature”.

“We recognise the importance of ads about breast cancer education or teaching women how to examine their breasts and we allow these on our platforms,” Facebook Australia and New Zealand spokesperson Antonia Sanda told BuzzFeed News.

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FILE – The Facebook app icon is shown on an iPhone in New York. VOA

“However, these specific ads do not contain any of these messages, rather it is a brand selling a product,” Sanda added.

Breast cancer survivors, however, criticised the social media giant’s decision to ban the campaign.

“Disgusting that facebook would ban this (ad),” one user wrote in a Facebook comment.

“I am proud of my scars and it’s not nudity it is a reality for so many of us fighting for our lives and I will never be ashamed of them.”

“Hope Facebook lifts the ban – how ridiculous considering what else seems to be acceptable on this site,” said another user.

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“Should us breast cancer survivors be ashamed of our altered bodies? I think not,” another person commented.

“We are still women with beautiful bodies and this sort of campaign helps us to be proud of our bodies not just the fact that we lived.” (IANS)

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Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)