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Facebook Facing Criticism for banning Breast Cancer Non-profit’s Ads

Breast cancer survivors, however, criticised the social media giant’s decision to ban the campaign

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FILE - A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

Facebook is facing criticism from breast cancer survivors after the social network banned an ad campaign run by an Australian breast cancer non-profit, citing nudity rules.

The campaign by Breast Cancer Network Australia (BCNA) which featured topless photos of breast cancer survivors was “specifically designed to draw attention to the disease that affects more than 19,000 people every year”, according to BCNA.

The annual “Pink Bun” campaign was launched in partnership with Australian bakery chain Bakers Delight.

The ads, some of which feature postmastectomy scars, were designed “to raise awareness of the importance of support and highlight the far reaching effects of breast cancer”, BCNA said in a Facebook post.

“Every person pictured on the posters is a breast cancer survivor who has volunteered their time to be involved and share their story,” BCNA said.

Facebook in certain circumstances allows users to post pictures of breasts, but its policy for advertisers is much stricter, in part because the content is actively pushed to feeds rather than users having to opt in to see it, BuzzFeed News reported on Friday.

Facebook ads do not allow “nudity or implied nudity” and “excessive visible skin or cleavage, even if not explicitly sexual in nature”.

“We recognise the importance of ads about breast cancer education or teaching women how to examine their breasts and we allow these on our platforms,” Facebook Australia and New Zealand spokesperson Antonia Sanda told BuzzFeed News.

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FILE – The Facebook app icon is shown on an iPhone in New York. VOA

“However, these specific ads do not contain any of these messages, rather it is a brand selling a product,” Sanda added.

Breast cancer survivors, however, criticised the social media giant’s decision to ban the campaign.

“Disgusting that facebook would ban this (ad),” one user wrote in a Facebook comment.

“I am proud of my scars and it’s not nudity it is a reality for so many of us fighting for our lives and I will never be ashamed of them.”

“Hope Facebook lifts the ban – how ridiculous considering what else seems to be acceptable on this site,” said another user.

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“Should us breast cancer survivors be ashamed of our altered bodies? I think not,” another person commented.

“We are still women with beautiful bodies and this sort of campaign helps us to be proud of our bodies not just the fact that we lived.” (IANS)

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New “Off-Facebook Activity” Tool On Facebook To Let Users Protect Browsing History

The social networking giant also introduced alerts for third-party logins

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Over the next few weeks, Facebook will show nearly two billion people a prompt, encouraging them to review their privacy settings. Pixabay

To give over two billion users more control over their privacy, Facebook CEO Mark Zuckerberg has announced several new features, including an ‘Off-Facebook Activity’ tool that will let users disconnect their identities from browsing history so Facebook won’t be able to see which websites they visit.

The ‘Off-Facebook Activity’ tool is now available to people on Facebook around the world.

“Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to,” Zuckerberg said in a statement on Tuesday.

“Off-Facebook Activity marks a new level of transparency and control,” he added.

Over the next few weeks, Facebook will show nearly two billion people a prompt, encouraging them to review their privacy settings.

“The prompt will show up in your News Feed and direct you to the Privacy Checkup tool, which we recently updated,” said Zuckerberg.

“This makes it even easier to adjust who can see your posts and profile information, strengthen your account security by turning on login alerts, and review the information you share with apps you’ve logged in with Facebook.”

Facebook
To give over two billion users more control over their privacy, Facebook CEO Mark Zuckerberg has announced several new features, including an ‘Off-Facebook Activity’ tool that will let users disconnect their identities from browsing history so Facebook won’t be able to see which websites they visit. Pixabay

The social networking giant also introduced alerts for third-party logins.

Facebook Login lets users sign in to other apps and services, like games and streaming platforms, using the Facebook account.

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“To help you keep track of your activity, we rolled out Login Notifications earlier this month. These notifications alert you when you use Facebook Login to sign in to third-party apps to help you stay aware of how your account is being used and edit your settings,” said Zuckerberg, adding that one of his main goals is to build much stronger privacy protections for everyone on Facebook. (IANS)