Saturday, September 19, 2020
Home Lead Story 2 Combined Interventions Can Help Facebook Combat Fake News Spread

2 Combined Interventions Can Help Facebook Combat Fake News Spread

On the other hand, Twitter has begun using labels and warning messages

Struggling to tame the spread of misinformation on its platform, Facebook can better reduce the extent to which their users fall for and spread fake news articles by deploying a better designed fake news flag.

Researchers from the University of Texas at Austin found that although Facebook users may be too quick to believe or share misinformation, flagging fake news can also make a significant difference.

The new paper published in Information Systems Research, studied what tools would help Facebook users spot fake news.

Follow NewsGram on Twitter to stay updated about the World news.

Lead author Tricia Moravec, an assistant professor in the McCombs School of Business, and co-authors, Antino Kim and Alan R Dennis of Indiana University, found that two simple interventions, especially when combined, had a strong effect on helping people discern reality from fake news.

These 2 tools together can help Facebook fight fake news
Facebook users may be too quick to believe or share misinformation. Unsplash

The first intervention the researchers tested was a stop sign icon.

The second was a strong statement, “Declared Fake by 3rd Party Fact-Checkers”.

Each intervention was effective, but when combined, they were almost twice as powerful.

“Ideally, we would see Twitter and especially Facebook use some type of flag for misinformation with a brief statement to nudge people to think more critically,” Moravec said.

Twitter has begun using labels and warning messages.

Facebook uses technology and fact-checkers to identify false information and moves the information lower in the News Feed so it’s less likely to be seen.

Facebook says that people who repeatedly share false news will see their distribution reduced and their ability to advertise removed.

“Twitter has been doing a much better job than Facebook at managing misinformation, since they actively flag misleading information,” Moravec said.

“It is a good step that Facebook is taking to at least demote misinformation and punish repeat offenders, but based on the misinformation I have seen about COVID-19 on Facebook, I do not think their efforts are effective in managing misinformation on their platform”.

The proliferation of fake news on social media worsened during the 2016 election and has accelerated during the Covid-19 pandemic, feeding confusion and misinformation about matters that can have life-and-death consequences.

These 2 tools together can help Facebook fight fake news
The proliferation of fake news on social media worsened during the 2016 election and has accelerated during the Covid-19 pandemic. Unsplash

The researchers conducted several studies to see what would have the biggest impact on getting people to avoid spreading fake news.

Also Read: Akshay Kumar Feels People Lookout for Light-Hearted Entertainment More Than Ever Before

They found that the combination of the stop sign, statement and awareness training had the biggest impact.

Although the social network in December 2016 started flagging fake news with an icon combined with a brief warning statement, it stopped doing so about a year later.

Moravec said Facebook abandoned the fake news flag too soon and needs to try again. (IANS)

STAY CONNECTED

19,152FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Neglected Children More Likely To Have Teen Pregnancy: Study

Researchers have found that children who experience neglect are seven times more likely than other abuse victims to have a teen pregnancy. The study, published...

Sakharam Binder: Play That Explores Idea Of Censorship

Back in the early 1970s, Marathi playwright Vijay Tendulkar's play 'Sakharam Binder' -- which features the character of a bookbinder who 'takes in' women...

Patients With Covid-19 Likely To Diagnose With A Heart Stroke

Researchers have found that Covid-19 may be diagnosed on the same emergency scans intended to diagnose stroke. The findings published in the American Journal of...

Asian-Americans Experience Increased Racism Since Covid-19: Report

A report released by a US civil rights group showed Asian-Americans have experienced increased racism since the Covid-19 pandemic hit the country more than...

Hair Tips By Actress Kajol

Actress Kajol has often sported bouncy curls, and it is not too difficult to have hair like hers, she assures. Sharing a candid photo taken...

Twitter Halts Transparency Web Series Promotion. Is Twitter Biased?

By NewsGram Desk Twitter, a well-known platform to share ideas, thoughts, spread awareness, advertise our new ideas and projects, is suddenly taking down advertisements and...

Traditional Matchmaking Holds a Lot of Prejudiced, Preconceived Notions: Physician Rupam Kaur

By Siddhi Jain For Rupam Kaur, an Indian-American physician, the pursuit of finding love a second time took more than the traditional formula of meeting...

10 Facts on How Mosquitoes are One of the Deadliest Creatures in the World

A warmer climate, travel and trade are helping to spread mosquito-borne diseases as a deadly beast smaller than a paper clip poses a threat...

Recent Comments

Donate to NewsGram to support quality journalism.
x