Saturday February 16, 2019
Home Lead Story Facebook Fine...

Facebook Fined in U.K. Over Cambridge Analytica Leak

Over the period, it emerged that Facebook had failed to ensure that Cambridge Analytica had deleted personal data harvested about millions of its members in breach of the platform's rules

0
//
Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

UK’s data protection watchdog plans to slap a fine of 500,000 pounds ($662,501) on Facebook over the Cambridge Analytica data leak scandal. This is the highest permitted fine under Britain’s data protection law.

In its investigation, the Information Commissioner’s Office (ICO) found that Facebook broke British law by failing to safeguard people’s information, and by not revealing how people’s data was harvested by others.

Along with Cambridge Analytica, Facebook has been the focus of the investigation since February when evidence emerged that an app had been used to harvest the data of an estimated 87 million Facebook users across the world.

In its latest progress report, the regulator also said it intended to take criminal action against Cambridge Analytica’s defunct parent company SCL Elections, the BBC reported on Wednesday.

The regulator also said Aggregate IQ — which worked with the Vote Leave campaign — must stop processing UK citizens’ data. It has also written to UK’s 11 main political parties compelling them to have their data protection practices audited.

This, the Information Commissioner’s Office explained, was in part because it was concerned they could have bought lifestyle information about members of the public from data brokers, who might have not obtained the necessary consent.

In particular, ICO raised concern about one data broker: Emma’s Diary. The firm offers medical advice to pregnant women and gift packs after babies are born.

Facebook mobile app
Facebook mobile app. Pixabay

ICO said it was concerned about how transparent the firm had been about its political activities. The Labour Party had confirmed using the firm, but did not provide other details at this point beyond saying it intended to take some form of regulatory action.

The service’s owner Lifecycle Marketing could not be reached for comment. But it has told the Guardian that it does not agree with the ICO’s findings.

The ICO’s action comes 16 months after it began the ongoing probe into political campaigns’ use of personal data during the Brexit referendum campaign.

Over the period, it emerged that Facebook had failed to ensure that Cambridge Analytica had deleted personal data harvested about millions of its members in breach of the platform’s rules.

Also Read: Facebook’s Helicopter Drone Project Got Grounded: Report

Before its collapse, Cambridge Analytica insisted it had indeed wiped the data after Facebook’s erasure request in December 2015.

But ICO said it had seen evidence that copies of the data had been shared with others.

“This potentially brings into question the accuracy of the deletion certificates provided to Facebook,” it said. (IANS)

Next Story

Social Networking Giant Facebook Allows Ads to Promote Anti-vaccine Content

“We’re currently working on additional changes that we’ll be announcing soon.”

0
Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.

The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.

Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.

On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.

“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.

“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.

Facebook
Facebook, social media. Pixabay

In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.

While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.

Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.

Also Read- Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

“We’ve taken steps to reduce the distribution of health-related misinformation on Facebook, but we know we have more to do,” a Facebook spokesperson said in a statement responding to Schiff’s letter.

“We’re currently working on additional changes that we’ll be announcing soon.” (IANS)