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Facebook, Google, Bing and Twitter Join The Trust Project to Help Users Combat Fake News

In their bid to combat fake news and help readers identify trustworthy news sources, Facebook, Google, Twitter and several media organisations have joined the non-partisan "The Trust Project"

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To Combat Fake News
To Combat Fake News Facebook, Twitter , Google have joined 'The Trust Project'. PIxabay.

San Francisco, Nov 19: In their bid to combat fake news and help readers identify trustworthy news sources, Facebook, Google, Twitter and several media organisations have joined the non-partisan “The Trust Project”.

“The Trust Project” is led by award-winning journalist Sally Lehrman of Santa Clara University’s Markkula Centre for Applied Ethics.

Starting from Friday, an icon will appear next to articles in Facebook News Feed.

When you click on the icon, you can read information on the organisations’ ethics and other standards, the journalists’ backgrounds, and how they do their work.

“Leading media companies representing dozens of news sites have begun to display ‘Trust Indicators’. These indicators, created by leaders from more than 75 news organisations also show what type of information people are reading a” news, opinion, analysis or advertising,” the university said in a statement.

Each indicator is signalled in the article and site code, providing the first standardised technical language for platforms to learn more from news sites about the quality and expertise behind journalists’ work.

“Google, Facebook, Bing and Twitter have all agreed to use the indicators and are investigating and piloting ideas about how to best to use them to surface and display quality journalism,” the university said.

German press agency DPA, The Economist, The Globe and Mail, the Independent Journal Review, Mic, Italy’s La Republica and La Stampa, Trinity Mirror and The Washington Post are among the companies starting to go live with “Trust Indicators” this month.

The Institute for Non-profit News has developed a WordPress plug-in to facilitate broader implementation by qualified publishers.

“An increasingly sceptical public wants to know the expertise, enterprise and ethics behind a news story. The Trust Indicators put tools into people’s hands, giving them the means to assess whether news comes from a credible source they can depend on,” Lehrman explained.

The eight core indicators are: Best Practices; Author Expertise; Type of Work; Citations and References; Methods; Locally Sourced; Diverse Voices and Actionable Feedback.

New organisations like the BBC and Hearst Television have collaborated in defining the “Trust Indicator” editorial and technical standards, and in developing the processes for implementing these.

“Quality journalism has never been more important,” said Richard Gingras, vice president of news products at Google.

“We hope to use the Type of Work indicator to improve the accuracy of article labels in Google News, and indicators such as Best Practices and Author Info in our Knowledge Panels.”

“The Trust Indicators will provide a new level of accessibility and insight into the news that people on Facebook see day in and day out,” said Alex Hardiman, Head of News Products at Facebook.

A growing number of news outlets are expected to display the indicators over the next six months, with a second phase of news partners beginning implementation work soon. (IANS)

Next Story

Fake Ads on Facebook Spreading Rumours About anti-HIV Drugs

"Facebook and Instagram immediately remove the advertisements outlined above that are harming public health," it added

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

Fake ads on Facebook are spreading rumours about the ill-effect of anti-HIV drugs, targeting LGBTQ Facebook and Instagram users and are causing significant harm to public health, a non-profit organization GLAAD has written in a letter to CEO Mark Zuckerberg.

“We are urgently reaching out to Facebook and Instagram regarding factually inaccurate advertisements which suggest negative health effects of Truvada PrEP (Pre-Exposure Prophylaxis).

“We request that Facebook and Instagram remove the advertisements and also publicly address the misinformation that the platforms allowed to spread,” the non-profit organization said in the letter.

Using Facebook’s and Instagram’s targeted advertising programs, various law firms are attempting to recruit gay and bisexual men who use Truvada PrEP as an HIV preventative to join a lawsuit, claiming that the drug has caused harmful side effects in this patient population, specifically bone density and kidney issues.

“This is despite numerous studies underscoring the safety of TDF in HIV-negative PrEP users,” said GLAAD.

Leading public health officials, medical professionals, and dedicated PrEP navigators and outreach coordinators have shared that these advertisements on Facebook and Instagram are being directly cited by at-risk community members expressing heightened fears about taking PrEP.

The US Centers for Disease Control and Prevention reports that when taken daily, PrEP is highly effective for preventing HIV from sex or injection drug use.

“Studies have shown that PrEP reduces the risk of getting HIV from sex by about 99 per cent when taken daily.”

HIV test price in Delhi, HIV in Delhi, STD test in Delhi
HIV is a virus that impairs the body’s immune system badly and eventually takes the patient closer. Pixabay

By allowing these advertisements to persist on their platforms, said the letter, Facebook and Instagram are convincing at-risk individuals to avoid PrEP, invariably leading to avoidable HIV infections.

“You are harming public health.”

Facebook was yet to comment on the letter.

Facebook’s Advertising Policy regarding misinformation in ads states that “Facebook prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise.”

Also Read: Zomato in Advanced Talks with Uber to Buy Uber Eats

We are the organizations with “particular expertise,” said GLAAD.

They demanded immediate action to ameliorate the harm which has already been caused to those who may be seeking preventative treatment against HIV.

“Facebook and Instagram immediately remove the advertisements outlined above that are harming public health,” it added. (IANS)