Sunday October 20, 2019
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Facebook Says That it Has Changed Over Years

"We're establishing an independent body which people can use to appeal Facebook decisions involving potentially offensive content," said Facebook

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Facebook, data,photos
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Stressing that it is determined to do more to keep people  across its services, Facebook said it has identified some key areas where it has to do more to keep its platforms sanitised.

“We still face legitimate scrutiny, but we’re not the same company we were even a year ago,” Facebook said in a blog post on Monday.

When it comes to political interference on its platform, the social media giant said it is committed to bringing greater transparency to the ads people see on Facebook.

“This is particularly true with ads related to politics. All political ads on Facebook and Instagram in the US must now be labelled – including a ‘paid for by’ disclosure from the advertiser.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

“We also launched a searchable archive for political content that houses these ads for up to seven years. We’ve since expanded this feature to Brazil and the UK, and will soon in India,” said the company.

Beyond political and issue ads, people can now see every ad a Page is running — even if the person wasn’t targeted. People can also filter ads by country and can report an ad to Facebook.

“We have introduced new policies requiring advertisers to specify the origin of their audience’s information when they bring a customer list to us,” Facebook informed.

“When something is rated ‘false’ by a fact-checker, we’re able to reduce future impressions of that content by an average of 80 per cent.”

Facebook
Facebook, social media. Pixabay

The company said it is now detecting 99 per cent of terrorist-related content before it’s reported, 97 per cent of violence and graphic content, and 96 per cent of nudity.

On users’ privacy, Facebook said: “We know we didn’t do a good enough job securing our platform in the past.

“We now have over 30,000 people working on safety and security — about half of whom are content reviewers working out of 20 offices around the world.”

Also Read- Tesla Acquires Energy Storage Company For $218 mn

On regulation, the company said it agrees with the demand from various governments to regulate the Internet.

“We’re working with governments to improve the safety of our platform, including a recent initiative with French regulators to reduce hate speech.

“We’re establishing an independent body which people can use to appeal Facebook decisions involving potentially offensive content,” said Facebook. (IANS)

Next Story

Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)