Monday January 20, 2020
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Facebook Says That it Has Changed Over Years

"We're establishing an independent body which people can use to appeal Facebook decisions involving potentially offensive content," said Facebook

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A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Stressing that it is determined to do more to keep people  across its services, Facebook said it has identified some key areas where it has to do more to keep its platforms sanitised.

“We still face legitimate scrutiny, but we’re not the same company we were even a year ago,” Facebook said in a blog post on Monday.

When it comes to political interference on its platform, the social media giant said it is committed to bringing greater transparency to the ads people see on Facebook.

“This is particularly true with ads related to politics. All political ads on Facebook and Instagram in the US must now be labelled – including a ‘paid for by’ disclosure from the advertiser.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

“We also launched a searchable archive for political content that houses these ads for up to seven years. We’ve since expanded this feature to Brazil and the UK, and will soon in India,” said the company.

Beyond political and issue ads, people can now see every ad a Page is running — even if the person wasn’t targeted. People can also filter ads by country and can report an ad to Facebook.

“We have introduced new policies requiring advertisers to specify the origin of their audience’s information when they bring a customer list to us,” Facebook informed.

“When something is rated ‘false’ by a fact-checker, we’re able to reduce future impressions of that content by an average of 80 per cent.”

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Facebook, social media. Pixabay

The company said it is now detecting 99 per cent of terrorist-related content before it’s reported, 97 per cent of violence and graphic content, and 96 per cent of nudity.

On users’ privacy, Facebook said: “We know we didn’t do a good enough job securing our platform in the past.

“We now have over 30,000 people working on safety and security — about half of whom are content reviewers working out of 20 offices around the world.”

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On regulation, the company said it agrees with the demand from various governments to regulate the Internet.

“We’re working with governments to improve the safety of our platform, including a recent initiative with French regulators to reduce hate speech.

“We’re establishing an independent body which people can use to appeal Facebook decisions involving potentially offensive content,” said Facebook. (IANS)

Next Story

US Judge Orders Facebook to Disclose Malicious Apps’ Data: Report

The social networking giant found that the apps -- primarily social media management and video streaming apps -- retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface)

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

As part of a probe ordered in the wake of the Cambridge Analytica data scandal involving 87 million users, a US judge has ordered Facebook to hand over data of thousands of apps that violated its user privacy.

Facebook admitted last year that it suspended “tens of thousands” of apps for possible privacy violations.

A Massachusetts judge rejected the social networking giant’s attempts to withhold the key details from state investigators, The Washington Post said in a report on Friday.

“We are disappointed that the Massachusetts Attorney General and the Court didn’t fully consider our arguments on well-established law. We are reviewing our options, including appeal,” a Facebook spokesperson Andy Stone was quoted as saying in the report.

Maura Healey, the Democratic Attorney General of Massachusetts, said: “We are pleased that the Court ordered Facebook to tell our office which other app developers may have engaged in conduct like Cambridge Analytica.”

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

The state of Massachusetts launched the probe last September after Facebook admitted that it had suspended “tens of thousands” of apps on its platform as a result of its review on privacy practices launched following the scandal involving Cambridge Analytica.

The review, launched in 2018, followed revelations that the political consultancy hijacked personal data on millions of Facebook users and included attorneys, external investigators, data scientists, engineers, policy specialists and others, according to a Facebook statement.

The Cambridge Analytica scandal resulted in a record-breaking, $5 billion fine for Facebook from the US Federal Trade Commission (FTC).

Also Read: I Fall in Love with India Every Time I Return Here: Amazon CEO Jeff Bezos

In November 2019, Facebook revealed that at least 100 app developers may have accessed Facebook users’ data for months, confirming that at least 11 partners “accessed group members’ information in the last 60 days”.

The social networking giant found that the apps — primarily social media management and video streaming apps — retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface). (IANS)