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Facebook to Help People Understand Ad-Targeting to Provide Greater Transparency, Control

"We're continuing to work to make ads more transparent and easier for you to control," Thulasi added

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The fine is the largest one the FTC has ever levied on a tech company. But it's affordable for Facebook, which brought in almost $56 billion in revenue in 2018. Pixabay

Facebook has introduced new steps to let people know and adjust how their information influences the ads they see which would help them to understand more about ad-targeting on its platform. “We heard feedback from people that they can still be hard to understand. Today we’re making two additional changes to address those concerns.

“We’ll show people more reasons why they’re seeing an ad on Facebook and we’re also updating Ad Preferences to show you more about businesses that upload lists with your information, such as an email address or phone number,” Sreethu Thulasi, Product Manager, Facebook wrote in a blog post on Thursday.

To provide greater transparency and control, the social networking giant would allow users to see more detailed targeting, including the interests or categories that matched them with a specific ad.

facebook, ad targeting
FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

Along with highlighting controls users could use to adjust their experiences, Facebook has decided to make the process of showing where information came from also becomes clearer — “e.g. the website you may have visited or Page you may have liked.” As far as the updated Ad Preferences are concerned, users would now see two sections.

ALSO READ: Amazon to Upgrade Technical Skills of One Third of US Workforce

The first section would include advertisers who uploaded a list with users’ information and used that list to run at least one ad in the past seven days and the second section aims to help users to understand third-party businesses who have uploaded and shared lists with their information.

The second section would let users see the business that initially uploaded a list, along with any advertiser who used that list to serve you an ad within the last 90 days. “We’re continuing to work to make ads more transparent and easier for you to control,” Thulasi added. (IANS)

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Social Media Giant Facebook Rolls Out Meme-Making App ‘Whale’

Facebook has quietly rolled out a meme-making app called 'Whale' on the Canadian App Store

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Facebook
Facebook quietly launched meme-making app Whale. Pixabay

Social media giant Facebook has quietly rolled out a meme-making app called ‘Whale’ on the Canadian App Store that may come to other markets including in India later.

The app’s listing confirms that it has been developed by Facebook’s New Product Experimentation (NPE) team, which was set up earlier this year to develop new experimental apps for the social networking platform that has over 2.6 billion users globally.

‘Whale’ is the latest app from NPE, after music app ‘AUX’ and chat app ‘Bump’, reports The Information.

According to Facebook, these apps are intended to help the company discover new features and services that people like.

Facebook- Whale
According to Facebook, these apps are intended to help the company discover new features. Pixabay

Facebook is slowly launching apps in new genres beyond chats to woo more users and open new avenues to make money.

Facebook-owned Instagram has also launched a new video-music remix feature called “Reels” to take on Chinese short video making app TikTok.

Also Read-TikTok Owner ByteDance To Launch Its Own Music Streaming Service

“Just like TikTok, users can soundtrack their ‘Reels’ with a huge catalog of music, or borrow the audio from anyone else’s video to create a remix of their meme or joke.

Rolled out in the Brazilian market first, “Reels” will be available on both iOS and Android. (IANS)