Friday, January 22, 2021
Home Lead Story Facebook to Help People Understand Ad-Targeting to Provide Greater Transparency, Control

Facebook to Help People Understand Ad-Targeting to Provide Greater Transparency, Control

"We're continuing to work to make ads more transparent and easier for you to control," Thulasi added

Facebook has introduced new steps to let people know and adjust how their information influences the ads they see which would help them to understand more about ad-targeting on its platform. “We heard feedback from people that they can still be hard to understand. Today we’re making two additional changes to address those concerns.

“We’ll show people more reasons why they’re seeing an ad on Facebook and we’re also updating Ad Preferences to show you more about businesses that upload lists with your information, such as an email address or phone number,” Sreethu Thulasi, Product Manager, Facebook wrote in a blog post on Thursday.

To provide greater transparency and control, the social networking giant would allow users to see more detailed targeting, including the interests or categories that matched them with a specific ad.

facebook, ad targeting
FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

Along with highlighting controls users could use to adjust their experiences, Facebook has decided to make the process of showing where information came from also becomes clearer — “e.g. the website you may have visited or Page you may have liked.” As far as the updated Ad Preferences are concerned, users would now see two sections.

ALSO READ: Amazon to Upgrade Technical Skills of One Third of US Workforce

The first section would include advertisers who uploaded a list with users’ information and used that list to run at least one ad in the past seven days and the second section aims to help users to understand third-party businesses who have uploaded and shared lists with their information.

The second section would let users see the business that initially uploaded a list, along with any advertiser who used that list to serve you an ad within the last 90 days. “We’re continuing to work to make ads more transparent and easier for you to control,” Thulasi added. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

People Following COVID Rules Due To Social Influence

People are more likely to follow Covid-19 restrictions based on what their friends do, rather than their own principles, a new study suggests. The findings...

Rise In Obesity Rates Due To Brain Pressure Disorder

A brain pressure disorder called idiopathic intracranial hypertension is on the rise, and the increase corresponds with rising obesity rates, a new study suggests. Idiopathic...

Prostate Cancer Can Be Detected By AI Through Urine

A novel Artificial Intelligence (AI)-based technique may help in diagnosing prostate cancer from the urine within only twenty minutes with almost 100 percent accuracy,...

Heart Disease Risk: Women Under 55 With Diabetes

Women, who are under 55, with Type-2 diabetes are at greater risk of developing coronary heart disease, a new study suggests. The study indicates...

Women Sailing Crew To Fight Against Marine Plastic Pollution

The Commonwealth Secretariat has signed a Memorandum of Understanding with 'eXXpedition', a non-profit organization that runs all-women sailing expeditions to research the causes of...

A screening Tool To Diagnose Depressive Symptoms In Early Pregnancy

Researchers have identified a screening tool that may help diagnose depressive symptoms and other mental disorders in early pregnancy. The study, published in the...

AI To Read The Facial Expressions Of Women In Distress

The Lucknow police are deploying facial recognition technology backed by security cameras that will read expressions of women in distress and alert their nearest...

Queer Spaces To Check Out In Philadelphia

In 1965, four years before the Stonewall Riots in New York ignited the worldwide modern gay rights movement, a group of protesters began an...

Recent Comments