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Facebook says, India is Among Fastest Growing Regions For AR

"With face gestures, hand tracking, object recognition and more, we are building for the future with AR camera filters," he added

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Facebook can do better to retain new mothers: Ex-data scientist. Pixabay
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India is one of the fastest growing regions for Augmented Reality (AR) technology and Facebook is providing tools like our AR Studio for developers and creators in the country to help them create unique experiences, a top company executive said here on Tuesday.

Facebook’s AR Studio is new software suite — purpose-built for creators and developers that allow them to easily make stunning visual effects for the Facebook camera.

“India is one of the fastest growing regions for AR technology. Through our cutting-edge creative offerings, we are giving creators and developers power to build for tomorrow with emerging technologies like AR without using any expensive hardware or specialised apps,” Satyajeet Singh, Head of Platform Partnerships, Facebook India and South Asia, said in a statement.

Facebook is focused on opening up the AR platform to more people, offering more utility by bringing AR to everyone and their daily habits.

“With 1.5 billion people who have access to Facebook camera today, we want to focus on providing unique experiences, and through the AR studio we are enabling creators to build new ways for them to access AR experiences,” the company said as it organised an “AR Day” event here.

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Facebook, social media. Pixabay

AR Studio is currently available on macOs and will soon be available on Windows.

“Myntra has been a pioneer in AR applications. We are looking to partner with Facebook now to bring AR effects into our brand pages, feed and stories on Facebook and to leverage the massive reach of Facebook to bring these experiences and tools to our customers across the various Facebook platforms,” said Jeyandran Venugopal, CTO, Myntra.

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According to Adhvith Dhuddu, Founder and CEO, AliveNow, they are excited to work on AR studio because it’s opened up unique possibilities to build interesting AR experiences for brands and 1.5 billion users on Facebook.

“With face gestures, hand tracking, object recognition and more, we are building for the future with AR camera filters,” he added. (IANS)

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Facebook Introduces New Tools to Protect Elections Globally

In April, Facebook CEO Mark Zuckerberg testified in front of the US Senate, saying they were too slow to spot and respond to Russian interference

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Facebook expands security tools to protect elections globally. Pixabay

In order to further secure candidates and campaign staff vulnerable to hackers and nation-state actors during the elections, Facebook has introduced additional tools to protect political campaigns in the US and around the world.

The social media giant has launched a pilot programme to expand its existing protections for users associated with US political campaigns ahead of the 2018 mid-term elections.

“Candidates for federal or statewide office, as well as staff members and representatives from federal and state political party committees, can add additional security protections to their Pages and accounts,” Nathaniel Gleicher, Head of Cybersecurity Policy at Facebook, wrote in a blog post late on Monday.

“We’ll help officials adopt our strongest account security protections, like two-factor authentication, and monitor for potential hacking threats,” Gleicher added.

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Facebook App on a smartphone device. (VOA)

Over the past year, the company has invested in new technology and more people to stay ahead of bad actors who are determined to use Facebook to disrupt elections.

“This pilot programme is an addition to our existing security tools and procedures, and we will apply what we learn to other elections in the US and around the world,” said Facebook.

“As we detect abuse, we will continue to share relevant information with law enforcement and other companies so we can maximise our effectiveness,” it added.

According to a report in Download, a working paper released last week revealed a significant drop-off in the engagements 570 fake news sites received on Facebook since the 2016 US presidential elections.

“At its peak, there were 200 million monthly engagements with the sites. As of July 2018, that’s dropped to 70 million,” the report added.

Facebook
Facebook, social media. Pixabay

In April, Facebook CEO Mark Zuckerberg testified in front of the US Senate, saying they were too slow to spot and respond to Russian interference.

“Our sophistication in handling these threats is growing and improving quickly. We now have about 15,000 people working on security and content review. We’ll have more than 20,000 by the end of this year,” he told the lawmakers.

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The Facebook CEO apologised for what happened and took responsibility for everything. He also said that there is an online propaganda “arms race” with Russia and it was important to make sure no one interferes in any more elections, including in India.

“The most important thing I care about right now is making sure no one interferes in the various 2018 elections around the world,” he testified before a 44-Senator panel. (IANS)

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