Tuesday February 19, 2019
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Facebook says, India is Among Fastest Growing Regions For AR

"With face gestures, hand tracking, object recognition and more, we are building for the future with AR camera filters," he added

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Facebook, video chat
LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

India is one of the fastest growing regions for Augmented Reality (AR) technology and Facebook is providing tools like our AR Studio for developers and creators in the country to help them create unique experiences, a top company executive said here on Tuesday.

Facebook’s AR Studio is new software suite — purpose-built for creators and developers that allow them to easily make stunning visual effects for the Facebook camera.

“India is one of the fastest growing regions for AR technology. Through our cutting-edge creative offerings, we are giving creators and developers power to build for tomorrow with emerging technologies like AR without using any expensive hardware or specialised apps,” Satyajeet Singh, Head of Platform Partnerships, Facebook India and South Asia, said in a statement.

Facebook is focused on opening up the AR platform to more people, offering more utility by bringing AR to everyone and their daily habits.

“With 1.5 billion people who have access to Facebook camera today, we want to focus on providing unique experiences, and through the AR studio we are enabling creators to build new ways for them to access AR experiences,” the company said as it organised an “AR Day” event here.

Facebook
Facebook, social media. Pixabay

AR Studio is currently available on macOs and will soon be available on Windows.

“Myntra has been a pioneer in AR applications. We are looking to partner with Facebook now to bring AR effects into our brand pages, feed and stories on Facebook and to leverage the massive reach of Facebook to bring these experiences and tools to our customers across the various Facebook platforms,” said Jeyandran Venugopal, CTO, Myntra.

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According to Adhvith Dhuddu, Founder and CEO, AliveNow, they are excited to work on AR studio because it’s opened up unique possibilities to build interesting AR experiences for brands and 1.5 billion users on Facebook.

“With face gestures, hand tracking, object recognition and more, we are building for the future with AR camera filters,” he added. (IANS)

Next Story

Social Media Giant Facebook Accused of Revealing Sensitive Health Data

The company has not given any official statement on the subject as yet

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Facebook, photos
This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has been accused of failing to protect sensitive health data of users in its groups.

“Facebook has marketed this product as a Personal Health Record and it then leaked the health data that those patients uploaded to the public,” a complaint filed with the Federal Trade Commission (FTC) noted on Monday.

The issue was first noticed in July, when members of a women’s group with a gene mutation discovered how easily the names and email addresses of members could have been downloaded in bulk, either manually or through a Chrome extension, The Verge reported.

At that time, the social networking giant reportedly claimed to have made changes to “Groups” that ended the practice and emphasised on the option for join “Secret Groups” – that are, although difficult to join, but have a more limited discoverability.

However, the complaint highlights that public sharing of privately posted personal health information is in violation of the law, which is a serious problem with Facebook’s privacy implementation methods.

Facebook
Facebook App on a smartphone device. (VOA)

“Facebook has ignored our requests to fix the specific issues we have identified to the company, and denies publicly that any problem exists. All of this represents unfair, deceptive and misleading interactions between Facebook and its users in violation of the FTC act,” the complaint added.

The complaint, which was filed by a security researcher and others, argues that Facebook has failed to make clear what personal information users might be giving up when they join a group.

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Facebook is already negotiating a multibillion-dollar fine with the FTC over privacy lapses, The Verge said.

The company has not given any official statement on the subject as yet. (IANS)