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Facebook inflated video-viewing metrics for two years

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t,according to the newspaper, a new metric is being introduced to correct the problem.

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FILE - A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. Yahoo

Sept 27,2016: Facebook has revealed, it overestimated the amount of time people spent on the site watching videos over the time period of two years.

“We recently discovered an error in the way we calculate one of our video metrics,” the company said in a statement. “This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.”

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One ad buying firm, Publicis Media, told The Wall Street Journal that the social media behemoth overestimated the amount by between 60 and 80 percent, calling the problem “unacceptable.”

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t. Traffic metrics also drive ad pricings. According to the newspaper, a new metric is being introduced to correct the problem.

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The problem stemmed from what Facebook called the “average duration of video viewed,” which sounds self-explanatory, but the social media giant was not counting views of fewer than three seconds. This drastically inflated the numbers.

Facebook has said it fixed the issue, but Publicis says the problem shows the need for third-party verification of Facebook metrics. (VOA)

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Facebook Selects Six Projects from India for AI Ethics Research

Facebook announced the Ethics in AI research awards in June with a regional focus of India

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Facebook, India, AI
The winners, declared on Friday, included the top two submissions in each category. Pixabay

To encourage research on Artificial Intelligence (AI) ethics, Facebook has selected six projects from India that will focus on three key areas – governance, cultural diversity and operationalising ethics.

The winners, declared on Friday, included the top two submissions in each category.

Facebook announced the Ethics in AI research awards in June with a regional focus of India. The proposed budget should be within Rs 10,00,000 to Rs 20,00,000, Facebook said.

In the operationalising ethics category, the two selected projects include “Patient-Centric Frameworks for the Evaluation of AI-Enabled Medical Tests” that has Amit Sethi of the Indian Institute of Technology-Bombay (IIT Bombay) as the principal investigator and “Targeted Bias in Indian Media Outlets” that has Animesh Mukherjee of the Indian Institute of Technology-Kharagpur (IIT Kharagpur) as the principal investigator.

Facebook, India, AI
To encourage research on Artificial Intelligence (AI) ethics, Facebook has selected six projects from India that will focus on three key areas – governance, cultural diversity and operationalising ethics. Pixabay

One of the research projects picked for the governance category, “Ethical Implications of Delegating Decision-making Journey to AI Systems”, has Rahul De from the Indian Institute of Management-Bangalore (IIM Bangalore)

The other project selected for the governance category, “A‘Public Law of Information’ for India”, has Sudhir Krishnaswamy from the Centre for Law and Policy Research as its principal investigator.

“Mitigating Bias in Face Recognition for Vast Regional Diversity in India” which has Richa Singh from Indraprastha Institute of Information Technology-Delhi (IIIT-Delhi) as principal investigator is one of the projects selected in the cultural diversity category.

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The other project is “Regulatory Impact Assessment of the National AI Market Place of India” which has Varadharajan Sridhar from the International Institute of Information Technology-Bangalore (IIIT-Bangalore) as principal investigator. (IANS)