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Facebook inflated video-viewing metrics for two years

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t,according to the newspaper, a new metric is being introduced to correct the problem.

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FILE - A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. Yahoo

Sept 27,2016: Facebook has revealed, it overestimated the amount of time people spent on the site watching videos over the time period of two years.

“We recently discovered an error in the way we calculate one of our video metrics,” the company said in a statement. “This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.”

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One ad buying firm, Publicis Media, told The Wall Street Journal that the social media behemoth overestimated the amount by between 60 and 80 percent, calling the problem “unacceptable.”

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t. Traffic metrics also drive ad pricings. According to the newspaper, a new metric is being introduced to correct the problem.

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The problem stemmed from what Facebook called the “average duration of video viewed,” which sounds self-explanatory, but the social media giant was not counting views of fewer than three seconds. This drastically inflated the numbers.

Facebook has said it fixed the issue, but Publicis says the problem shows the need for third-party verification of Facebook metrics. (VOA)

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Social Networking Giant Facebook Stored Users’ Passwords in ‘Readable’ Form

Facebook Lite is a version of Facebook, predominantly used by people in regions with lower connectivity

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Facebook, data,photos
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Facebook on Thursday said it has fixed a security issue wherein millions of its users’ passwords were stored in plain text and “readable” format for years and according to reports, were searchable by thousands of its employees.

The report by KrebsOnSecurity claimed on Thursday around 200-600 million Facebook users may have had their account passwords stored in plain text and searchable by over 20,000 Facebook employees.

In a blog post later, Facebook said as part of a routine security review in January, it found that some user passwords were being stored in a readable format within our internal data storage systems.

“This caught our attention because our login systems are designed to mask passwords using techniques that make them unreadable.

“We have fixed these issues and as a precaution will be notifying everyone whose passwords we found stored this way,” wrote Pedro Canahuati, VP Engineering, Security and Privacy at Facebook.

The company, however, said these passwords were never visible to anyone outside of Facebook.

Facebook, data, photos, vietnam
A smartphone user displays a Facebook newsfeed .VOA

“We have found no evidence to date that anyone internally abused or improperly accessed them. We estimate that we will notify this to hundreds of millions of Facebook Lite users, tens of millions of other Facebook users, and tens of thousands of Instagram users.

Facebook Lite is a version of Facebook, predominantly used by people in regions with lower connectivity.

“Out of an abundance of caution, we are telling people so that they can change passwords if they choose,” Facebook tweeted.

Also Read- EU Fines Google $1.7 bn for Unfair Online Ad Rules

Earlier this month, Facebook came under scrutiny for using phone numbers provided for security reasons — like two-factor authentication (2FA) — for things like advertising and making users searchable by their phone numbers across its different platforms.

“Consider enabling a security key or two-factor authentication to protect your Facebook account using codes from a third party authentication app. When you log in with your password, we will ask for a security code or to tap your security key to verify that it is you,” Facebook advised. (IANS)