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Facebook inflated video-viewing metrics for two years

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t,according to the newspaper, a new metric is being introduced to correct the problem.

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FILE - A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. Yahoo

Sept 27,2016: Facebook has revealed, it overestimated the amount of time people spent on the site watching videos over the time period of two years.

“We recently discovered an error in the way we calculate one of our video metrics,” the company said in a statement. “This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.”

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One ad buying firm, Publicis Media, told The Wall Street Journal that the social media behemoth overestimated the amount by between 60 and 80 percent, calling the problem “unacceptable.”

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t. Traffic metrics also drive ad pricings. According to the newspaper, a new metric is being introduced to correct the problem.

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The problem stemmed from what Facebook called the “average duration of video viewed,” which sounds self-explanatory, but the social media giant was not counting views of fewer than three seconds. This drastically inflated the numbers.

Facebook has said it fixed the issue, but Publicis says the problem shows the need for third-party verification of Facebook metrics. (VOA)

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Facebook Gaming Introduces Online Tournaments Amid Lockdown

Facebook Gaming launches virtual tournaments

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Facebook Gaming has launched a new feature called tournaments to help people stay connected through games. Pixabay

Facebook Gaming has launched a new feature called tournaments to help people stay connected through games. This is a technology news.

The virtual tournaments will allow anyone to organise a competition with friends and live-stream it on the platform, with results managed virtually.

“We are excited to open early access to FB Gaming tournaments, a feature to help people stay connected through games. Gaming is all about friendly competition. Facebook Gaming tournaments help bring that experience to everyone wherever they are, whatever game they’re playing,” the social media giant said in a statement on Tuesday.

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Facebook Gaming was launched in 2018 as direct competitor to Twitch, another game streaming service bought by Amazon for $970 million in 2014. Pixabay

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FB is making early access tournaments available to everyone and will gather feedback and continue to build it together with the community.

This feature was originally developed for live esports gaming events but now the company decided to release it early to help people cope better while in isolation due of the coronavirus pandemic.

Also Read- Apple Releases iOS and iPad 13.4.1 Version

Tournaments hosted through Facebook can be set up to prompt viewers to donate money to charity.

FB Gaming was launched in 2018 as direct competitor to Twitch, another game streaming service bought by Amazon for $970 million in 2014. (IANS)