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Facebook inflated video-viewing metrics for two years

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t,according to the newspaper, a new metric is being introduced to correct the problem.

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FILE - A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration taken in the central Bosnian town of Zenica, August 14, 2013. Yahoo
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Sept 27,2016: Facebook has revealed, it overestimated the amount of time people spent on the site watching videos over the time period of two years.

“We recently discovered an error in the way we calculate one of our video metrics,” the company said in a statement. “This error has been fixed, it did not impact billing, and we have notified our partners both through our product dashboards and via sales and publisher outreach.”

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One ad buying firm, Publicis Media, told The Wall Street Journal that the social media behemoth overestimated the amount by between 60 and 80 percent, calling the problem “unacceptable.”

Knowing how popular videos are is critical for advertisers to know what works and what doesn’t. Traffic metrics also drive ad pricings. According to the newspaper, a new metric is being introduced to correct the problem.

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The problem stemmed from what Facebook called the “average duration of video viewed,” which sounds self-explanatory, but the social media giant was not counting views of fewer than three seconds. This drastically inflated the numbers.

Facebook has said it fixed the issue, but Publicis says the problem shows the need for third-party verification of Facebook metrics. (VOA)

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World Emoji Day: Apple, Facebook, Twitter Celebrate with New Emojis

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages

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Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals. (IANS)

Apple, Facebook, Twitter and other tech giants celebrated World Emoji Day on Tuesday with declaring most used and favourite emojis, announcement of new ones, acknowledging how emojis make conversataions easy and expressive without words, among others.

Apple announced over 70 new emoji characters with hair colour variations, gender-neutral characters, mythical creatures and more that would reach the users as part of a free update that Apple would bring to iOS 12 later this year, the iPhone maker wrote in a blog post.

Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms.

“There are more than 2,800 emojis and almost all of them (2,300) are used each and every day on Facebook,” the company said in a statement.

The social networking giant also announced that new emojis, including a camera frame and a themed text feature would soon be part of Facebook and Messenger.

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Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms. Pixabay

From being used only for creative expression by the millennials, to being Oxford dictionary’s “Word of the year 2015,” emojis are now also being embraced by brands across the globe.

Microblogging site Twitter also released a list of the top ten emojis used on its platform that included the “heart, fire, thumbs up and heart eyes” smileys.

“Keeping in mind the popularity of emojis, Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals,” Twitter said.

Also Read: Facebook Joins Skill India Mission to Train Empower youth

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages.

“Today, emojis have become an essential part of the online vocabulary. Driven by the rise of mobile internet usage in India, consumers are integrating emojis into their conversations with each other as well as with brands,” said Nikhil Arora, Managing Director and VP, GoDaddy India. (IANS)

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