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Facebook, Instagram Lowers Video Quality in India and Latin America Amidst Lockdown

Additionally, Amazon as well as Apple also reduced their streaming quality in Europe in order to lessen the load on broadband network

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Facebook
Earlier, Facebook and Instagram lowered their video quality in Europe. Pixabay

In a bid to manage unprecedented load on Internet infrastructure as more people stay home during the lockdown, Facebook and Instagram on Tuesday announced to lower video quality in India as well as Latin America.

“To help alleviate any potential network congestion, we will temporarily reduce bit rates for videos on Facebook and Instagram in India. We are committed to working with our partners to manage any bandwidth constraints during this period of heavy demand, while also ensuring people are able to remain connected using Facebook apps and services during the COVID-19 pandemic,” a Facebook company spokesperson told IANS.

The step is being taken to help our users and community handle bandwidth constraints and keep people in touch.

Earlier, Facebook and Instagram lowered their video quality in Europe.

Instagram
In a bid to manage unprecedented load on Internet infrastructure as more people stay home during the lockdown, Facebook and Instagram on Tuesday announced to lower video quality in India as well as Latin America. Pixabay

Additionally, Amazon as well as Apple also reduced their streaming quality in Europe in order to lessen the load on broadband network.

In India, the Cellular Operators Association of India (COAI) has written to over-the-top (OTT) streaming platforms to ensure smooth video streaming across the country as people are staying indoors and taking to work-from-home amid the coronavirus crisis.

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The industry body has also written a letter to the Department of Telecommunications (DoT) urging the government to issue advisories to the players concerned on this issue. (IANS)

Next Story

Weakning Demand Caused by Coronavirus Pandemic To Impact Indian Smartphone Market

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base

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Smartphone
Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base. Pixabay

More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC.

During the calendar year 2020, demand is likely to be low particularly during the April-August period. “There can be no qualitative deterministic measurement of the impact done in this situation. There are so many uncertainties around and the situation is impacting both the supply and the demand side of the market,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

“We expect supply chain to resume in June in India. Thus April and May will be the worst affected months in terms of shipments, be it out of China or in India,” Kawoosa added. What is more worrying is the weakening demand as consumers are now focusing on spending their money only on essentials like food and medicine.

“Only those requiring a smartphone in case of breakdown will be the primary buyers. The elective upgrades and replacements will be at minimal,” said Kawoosa. Supply, including the channels (offline as well as online) should be back to normal in September. This will be fundamentally triggered by ground-up to festive season.

Smartphone
More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC. Pixabay

But even during the October-December quarter, demand could be lukewarm due to the the macro-economic scenario by then as well as fear of the viral infection resurfacing towards the winter. “Only if, there would be a vaccination available by then at mass scale, the market could see revival, but not at the normal levels,” Kawoosa said, adding that the smartphone industry will have to look at other revenues, especially service-oriented offerings, to offset the gap which will arise due to low sales of smartphones in 2020.

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base.

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“They need to further look for more paying services to narrow the gap between the potential earnings through sale of hardware and the actual revenues they can realise in 2020,” said the report. (IANS)