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Facebook Introduces Digital Training and Start-up hubs in India to Promote Digital Economy

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Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones. Pixabay
Facebook has over 217 million monthly active users in India and 212 million of them are active on smartphones. Pixabay

New Delhi, Nov 23: Facebook on Wednesday introduced its digital training and start-up training hubs in India aimed at helping small businesses and people grow by giving them the digital skills they need to compete in today’s digital economy.

Facebook said it plans to train more than half a million people in the country by 2020 through these online training hubs, which are being rolled out first in India.

The learning curriculum which is personalised to the individual’s needs and available in English and Hindi on mobile, the social network, which is used by 217 million people in India, announced.

“We believe the best way to prepare India for a digital economy is by equipping people with the tools, knowledge, and skills they need to succeed,” said Ritesh Mehta, Head of Programmes, Facebook, India and South Asia.

To develop the learning curriculum, the social network worked with several organisations, including Digital Vidya, Entrepreneurship Development Institute of India (EDII), DharmaLife and the government’s StartupIndia initiative.

The curriculum includes vital skills for digital skill seekers and tech entrepreneurs, including how to protect their ideas, how to hire, how to go about getting funding, what regulations and legal hurdles they need to consider, how to build an online reputation, and a host of other critical skills.

This could mean teaching a small business owner how to create an online presence; helping a non-profit reach new communities and potential donors; or it could mean helping a tech entrepreneur turn their product idea into a startup through practical business advice.

Facebook said its digital training hub would provide free social and content marketing training for anyone – from students to business owners – who is looking to develop their digital knowledge and skills.

According to new research by Morning Consult in partnership with Facebook, small businesses use of digital translates into new jobs and opportunities for communities across the country.

Since 2011 Facebook has invested more than $1 billion to support small businesses globally.

The “Boost Your Business” and “SheMeansBusiness” initiatives have trained more than 60,000 small businesses, including 12,000 women entrepreneurs, in India, Facebook said. (IANS)

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India: CSC Partners with Facebook to Provide Digital Skill Training to Women Village Level Entrepreneurs

India has made dramatic strides in expanding access to affordable mobile broadband in the last few years

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Facebook, Digital Skills, Women
In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India. Pixabay

Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India, on Tuesday announced a partnership with social media giant Facebook to provide digital skill training to women village level entrepreneurs.

In the first year of this project, Facebook, in collaboration with CSC Academy, plans to provide tools and digital skills training to more than 250,000 people across over 3,000 villages in 10 states in India.

“India has made dramatic strides in expanding access to affordable mobile broadband in the last few years. We are excited to partner with CSC Academy to create a programme that will build on this success as well as the outstanding community networks that CSC has built over the years,” Ajit Mohan, Managing Director, Facebook India, said while speaking at the CSC Diwas celebration here.

As part of the project CSC will identify and nominate 5,000 women village level entrepreneurs across 10 states – Jammu and Kashmir, Uttar Pradesh, Rajasthan, Chhattisgarh, Jharkhand, Telangana, Bihar, Kerala, Maharashtra and Tamil Nadu.

Facebook, Digital Skills, Women
Common Services Centre (CSC), which serves as access point for the delivery of various electronic services to villages in India. Pixabay

These women entrepreneurs will be given training sessions on leveraging various Facebook tools to not just build and grow their business but also on how to train people on the ground.

These entrepreneurs will further help build awareness to ensure that the community is able to learn from each other.

CSC along with Facebook will co-create a curriculum (online and offline) around digital marketing skills and online safety in over 14 regional languages.

“CSC has unleashed entrepreneurs across villages in India, many of them women. With the #DigitalBeti programme, our objective is to arm these village level entrepreneurs with similar digital tool kits that large corporations have access to, and unleash their full potential and their ability to create economic opportunities for themselves and their communities,” Mohan said.

Also Read- Facebook Preparing Launch of Serious Competitor to Short Video-Sharing App TikTok

From just 13,000 women village level entrepreneurs in 2014, today more than 73,000 women entrepreneurs are working across 3.66 lakh CSC centres, IT Minister Ravi Shankar Prasad said. (IANS)