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Facebook Joins Skill India Mission to Train Empower Youth

In 2017, Facebook launched Digital Training Hub which aims to train 500,000 youth and entrepreneurs by 2020

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Social media giant Facebook on Tuesday entered into a strategic partnership with the National Skill Development Corporation (NSDC) to empower youth and entrepreneurs with digital skills in India.

The partnership, signed in Bhubaneswar, Odisha, will enable Ministry of Skill Development and Entrepreneurship (MSDE) to incorporate Facebook’s training on Digital Marketing Skills in its courses, besides providing trainees with access to local, domestic and international markets.

The programme includes courses on Digital Marketing, Online Safety and Financial Literacy in regional languages with Facebook imparting training to people nominated by the NSDC. This will up-skill job seekers and increase their prospects of employment.

“We are delighted to partner with the National Skill Development Corporation to help in upskilling the youth of the country and also empower local businesses by providing training and resources to build up a digital presence and grow their businesses beyond what the traditional offline economies offer,” Ankhi Das, Public Policy Director, India, South and Central Asia – Facebook, said in a statement.

“This skilled workforce and successful businesses are imperative for boosting employment and economic growth in the country,” she added.

The collaboration will also enable trainees to have access to Facebook’s Jobs tool to easily search for job openings. They can easily search for jobs in their Facebook app or visit www.facebook.com/jobs through their mobile phones while controlling the sharing of information with prospective employers.

Facebook mobile app
Facebook mobile app. Pixabay

“The partnership with Facebook aims to leverage the digital opportunity which can assist in creating a market place for many businesses and service offerings for candidates getting trained under our skill ecosystem and; also act as an information kiosk for knowledge sharing,” said Dharmendra Pradhan, Union Minister for Skill Development and Entrepreneurship.

“With Facebook’s expertise and support, we are taking a step towards utilising the immense potential of digital skills for the economic betterment of the country,” he said.

Under the Skill India Mission, nearly one crore youth in the country are being annually skilled, reskilled and upskilled through various central government programmes.

Also Read: Facebook Fails to Stop Users from Sharing Pirated Movies

Facebook’s previous training programmes on Digital Marketing Skills have upskilled more than 200,000 youth and entrepreneurs under the #BoostYourBusiness programme across 16 states in the country.

Under the network giant’s #SheMeansBusiness programme, another 30,000 women entrepreneurs are currently being trained, the company said.

In 2017, Facebook launched Digital Training Hub which aims to train 500,000 youth and entrepreneurs by 2020. (IANS)

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Facebook Set up a War Room to Fight Election Interference

With the new ad architecture in place, people would be able to see who paid for a particular political ad

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Facebook now has a War Room to fight election interference. Pixabay

In line with its efforts to prevent misuse of its platform during elections, Facebook has set up a War Room to reduce the spread of potentially harmful content.

Facebook faced flak for not doing enough to prevent spread of misinformation by Russia-linked accounts during the 2016 US presidential election. The social networking giant has rolled out several initiatives to fight fake news and bring more transparency and accountability in its advertising since then.

The launch of the first War Room at its headquarters in Menlo Park, California, is part of the social network’s new initiatives to fight election interference on its platform.

Although Facebook opened the doors of the War Room ahead of the general elections in Brazil and mid-term elections in the US, it revealed the details only this week.

The goal behind setting up the War Room was to get the right subject-matter experts from across the company in one place so they can address potential problems identified by its technology in real time and respond quickly.

Facebook
Facebook, social media. Pixabay

“The War Room has over two dozen experts from across the company – including from our threat intelligence, data science, software engineering, research, community operations and legal teams,” Samidh Chakrabarti, Facebook’s Director of Product Management, Civic Engagement, said in a statement on Thursday.

“These employees represent and are supported by the more than 20,000 people working on safety and security across Facebook,” Chakrabarti added.

Facebook said its dashboards offer real-time monitoring on key elections issues, such as efforts to prevent people from voting, increases in spam, potential foreign interference, or reports of content that violates our policies.

The War Room team also monitors news coverage and election-related activity across other social networks and traditional media in order to identify what type of content may go viral.

These preparations helped a lot during the first round of Brazil’s presidential elections, Facebook claimed.

The social networking giant said its technology detected a false post claiming that Brazil’s Election Day had been moved from October 7 to October 8 due to national protests.

While untrue, that message began to go viral. But the team quickly detected the problem, determined that the post violated Facebook’s policies, and removed it in under an hour.

“And within two hours, we’d removed other versions of the same fake news post,” Chakrabarti said.

Facebook
Facebook App on a smartphone device. (VOA)

The team in the War Room, Facebook said, also helped quickly remove hate speech posts that were designed to whip up violence against people from northeast Brazil after the first round of election results were called.

“The work we are doing in the War Room builds on almost two years of hard work and significant investments, in both people and technology, to improve security on Facebook, including during elections,” Chakrabarti said.

Earlier this month Facebook said that it was planning to set up a task force comprising “hundreds of people” ahead of the 2019 general elections in India.

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“With the 2019 elections coming, we are pulling together a group of specialists to work together with political parties,” Richard Allan, Facebook’s Vice President for Global Policy Solutions, told the media in New Delhi.

Facebook has also set a goal of bringing a transparency feature for political ads — now available in the US and Brazil — to India by March next year, Allan informed.

With the new ad architecture in place, people would be able to see who paid for a particular political ad. (IANS)