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Facebook Joins Skill India Mission to Train Empower Youth

In 2017, Facebook launched Digital Training Hub which aims to train 500,000 youth and entrepreneurs by 2020

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Facebook plans sprawling office near Microsoft headquarters. IANS

Social media giant Facebook on Tuesday entered into a strategic partnership with the National Skill Development Corporation (NSDC) to empower youth and entrepreneurs with digital skills in India.

The partnership, signed in Bhubaneswar, Odisha, will enable Ministry of Skill Development and Entrepreneurship (MSDE) to incorporate Facebook’s training on Digital Marketing Skills in its courses, besides providing trainees with access to local, domestic and international markets.

The programme includes courses on Digital Marketing, Online Safety and Financial Literacy in regional languages with Facebook imparting training to people nominated by the NSDC. This will up-skill job seekers and increase their prospects of employment.

“We are delighted to partner with the National Skill Development Corporation to help in upskilling the youth of the country and also empower local businesses by providing training and resources to build up a digital presence and grow their businesses beyond what the traditional offline economies offer,” Ankhi Das, Public Policy Director, India, South and Central Asia – Facebook, said in a statement.

“This skilled workforce and successful businesses are imperative for boosting employment and economic growth in the country,” she added.

The collaboration will also enable trainees to have access to Facebook’s Jobs tool to easily search for job openings. They can easily search for jobs in their Facebook app or visit www.facebook.com/jobs through their mobile phones while controlling the sharing of information with prospective employers.

Facebook mobile app
Facebook mobile app. Pixabay

“The partnership with Facebook aims to leverage the digital opportunity which can assist in creating a market place for many businesses and service offerings for candidates getting trained under our skill ecosystem and; also act as an information kiosk for knowledge sharing,” said Dharmendra Pradhan, Union Minister for Skill Development and Entrepreneurship.

“With Facebook’s expertise and support, we are taking a step towards utilising the immense potential of digital skills for the economic betterment of the country,” he said.

Under the Skill India Mission, nearly one crore youth in the country are being annually skilled, reskilled and upskilled through various central government programmes.

Also Read: Facebook Fails to Stop Users from Sharing Pirated Movies

Facebook’s previous training programmes on Digital Marketing Skills have upskilled more than 200,000 youth and entrepreneurs under the #BoostYourBusiness programme across 16 states in the country.

Under the network giant’s #SheMeansBusiness programme, another 30,000 women entrepreneurs are currently being trained, the company said.

In 2017, Facebook launched Digital Training Hub which aims to train 500,000 youth and entrepreneurs by 2020. (IANS)

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Social Networking Giant Facebook Allows Ads to Promote Anti-vaccine Content

“We’re currently working on additional changes that we’ll be announcing soon.”

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facebook has enabled advertisers to promote anti-vaccine content to nearly nine lakh people interested in “vaccine controversies”, the media reported.

The social networking giant is already facing pressure to stop promoting anti-vaccine propaganda to users amid global concern over vaccine hesitancy and a measles outbreak in the Pacific northwest.

Advertisers pay to reach groups of people on Facebook which include those interested in “Dr Tenpenny on Vaccines”, which refers to anti-vaccine activist Sherri Tenpenny, and “informed consent”, which is language that anti-vaccine propagandists have adopted to fight vaccination laws, The Guardian reported on Friday.

On Thursday, California congressman Adam Schiff, the chair of the House Intelligence Committee, in letters to Mark Zuckerberg and Google CEO Sundar Pichai, urged them to take more responsibility for health-related misinformation on their platforms.

“The algorithms which power these services are not designed to distinguish quality information from misinformation or misleading information, and the consequences of that are particularly troubling for public health issues,” Schiff wrote.

“I am concerned by the report that Facebook accepts paid advertising that contains deliberate misinformation about vaccines,” he added.

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Facebook, social media. Pixabay

In 2017, ProPublica, a US-based non-profit organisation, revealed that the platform included targeting categories for people interested in a number of anti-Semitic phrases, such as “How to burn Jews” or “Jew hater”.

While the anti-Semitic categories found by ProPublica were automatically generated and were too small to run effective ad campaigns by themselves, the “vaccine controversies” category contains nearly nine lakh people, and “informed consent” from about 340,000. The Tenpenny category only includes 720 people, which is too few to run a campaign.

Facebook declined to comment on the ad targeting categories, but said it was looking into the issue, The Guardian reported.

Also Read- Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

“We’ve taken steps to reduce the distribution of health-related misinformation on Facebook, but we know we have more to do,” a Facebook spokesperson said in a statement responding to Schiff’s letter.

“We’re currently working on additional changes that we’ll be announcing soon.” (IANS)