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Facebook Rolls Out New Tool that Lets Journalists Examine Political Ads

It also shows demographics of people reached, including age, gender and location

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Facebook
New Facebook tool lets journalists scrutinise political ads. Pixabay

With midterm elections in the US and general elections in several other countries knocking at the door, Facebook has rolled out a new tool that makes it easier for researchers and journalists to scrutinise Facebook ads related to politics or issues of national importance.

“We’re making advertising more transparent to help prevent abuse on Facebook, especially during elections,” Rob Leathern, Facebook’s Director of Product Management said in a statement on Wednesday.

Facebook said its new tool, Ad Archive API, would initially be available to a group of publishers, academics and researchers in the US before opening it up more broadly.

Facebook
Facebook, social media. Pixabay

“Input from this group will also form the basis of an Archive report that will be available starting in September,” Leathern said.

The API offers ad creative, start and end date, and performance data, including total spend and impressions for ads.

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It also shows demographics of people reached, including age, gender and location.

“We’re greatly encouraged by trends and insights that watchdog groups, publishers and academics have unearthed since the archive launched in May. We believe this deeper analysis will increase accountability for both Facebook and advertisers,” Leathern said. (IANS)

Next Story

5 Main Benefits of Buying Facebook and Instagram Likes

If you are new to the idea of buying Facebook and Instagram likes it may seem a little nerve-wracking, but by choosing a top quality provider you have nothing to fear

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Facebook, Fake News
5 Main Benefits of Buying Facebook and Instagram Likes . VOA

There are plenty of opportunities to buy likes for your social media platforms, pages and channels, and so long as you choose a great supplier there are lots of plus points that make it worth it. Looking or more information to see if this is for you? Keep reading as we run through the main benefits of buying likes on two sites –Facebook and Instagram.

Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

The main benefits of buying Facebook likes

  1. It gets you attention
    Decent numbers of likes creates a buzz and gives you a better chance of appearing in search engine results, and on random people’s pages. Of course you need to have something really good on offer to maintain interest when people take a look at your page, but at least you know your efforts to show off what you have written will be rewarded.
  2. It’s a simple way to build or boost your brand
    This is important because when viewers see a page, especially one related to a business, has a lot of likes it creates an image of credibility and trust. That’s something you need if people are going to buy a product or service from you, or even just to encourage them to like and follow – and perhaps be active on your page at some point. People are also much more likely to share your page or invite friends to like it if they believe it is trustworthy.

    3. You get results fast
    It can be disheartening to devote hours of effort to promoting your Facebook page only to find that likes are added really slowly. There is only so much you can do through your own efforts, so buying likes is a good way to get things moving and reach a big potential genuine pool of Facebook users.

    Instagram
    Instagram:An affordable way to boost your content
    . Pixabay

    The main benefits of buying Instagram likes

  3. Greater exposure – fast
    Likes can usually be delivered quickly, in some cases within hours of ordering, which boosts your content immediately as other people are naturally drawn to things others consider likeable.

    2. An affordable way to boost your content
    Good and trustworthy providers of Instagram paid likes offer several different packages, and all are pretty good value, so you don’t need to break your budget.

    3. It’s a safe way to boost your site
    Again, presuming you choose a respected provider, as the likes you get will be decent quality (made by real people with real accounts, not bots.) Check a provider out by looking at things like how long they have been in business, their reputation and reviews across the web.

    4. Buying likes saves you time
    Freeing up a lot of time normally spent promoting your Instagram page can be spent instead on building connections, adding fantastic content and all the other tasks which take time.

Also Read: Facebook To Invest Over $300 mn to Support Local News

If you are new to the idea of buying Facebook and Instagram likes it may seem a little nerve-wracking, but by choosing a top quality provider you have nothing to fear, and a lot of good things to gain. Check out Social Media Daily to learn more.