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Facebook to Launch Pilot Programme to Let Groups and Brands Collaborate

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion for non-profit organisations through charitable giving on Facebook

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Facebook App on a smartphone device. (VOA)

In what appears to be an attempt to help group administrators to earn more money from its platform, Facebook is planning to launch a pilot programme that lets groups and brands collaborate.

To support group admin, Facebook in June 2018 launched a subscription groups pilot to make it easier for admins to create an additional subscribers-only group that sits alongside their existing group.

The new programme announced on Thursday during the Facebook Communities Summit at the company’s headquarters in Menlo Park would expand subscription groups to more partners and allow relevant Pages to join their communities.

Facebook, India, Fake News, Hate Speech, Russia, digital
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

Facebook will also be adding new post formatting tools and ways to manage their group like how to inform members when they violate a rule, filtering by date range in their admin activity log, and searching through membership requests by name, Ime Archibong, Facebook’s Vice President of Product Partnerships said in a statement.

Also Read- Google Calls Special Encryption Solutions For Cheaper Android Smartphones

The social media giant also announced that its photo-sharing app Instagram will bring later this year the ability for people to support non-profits that are important to them through a donation sticker in Instagram Stories.

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion for non-profit organisations through charitable giving on Facebook. (IANS)

Next Story

US Judge Orders Facebook to Disclose Malicious Apps’ Data: Report

The social networking giant found that the apps -- primarily social media management and video streaming apps -- retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface)

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Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple's App Store, July 30, 2019. VOA

As part of a probe ordered in the wake of the Cambridge Analytica data scandal involving 87 million users, a US judge has ordered Facebook to hand over data of thousands of apps that violated its user privacy.

Facebook admitted last year that it suspended “tens of thousands” of apps for possible privacy violations.

A Massachusetts judge rejected the social networking giant’s attempts to withhold the key details from state investigators, The Washington Post said in a report on Friday.

“We are disappointed that the Massachusetts Attorney General and the Court didn’t fully consider our arguments on well-established law. We are reviewing our options, including appeal,” a Facebook spokesperson Andy Stone was quoted as saying in the report.

Maura Healey, the Democratic Attorney General of Massachusetts, said: “We are pleased that the Court ordered Facebook to tell our office which other app developers may have engaged in conduct like Cambridge Analytica.”

facebook, instant games
FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

The state of Massachusetts launched the probe last September after Facebook admitted that it had suspended “tens of thousands” of apps on its platform as a result of its review on privacy practices launched following the scandal involving Cambridge Analytica.

The review, launched in 2018, followed revelations that the political consultancy hijacked personal data on millions of Facebook users and included attorneys, external investigators, data scientists, engineers, policy specialists and others, according to a Facebook statement.

The Cambridge Analytica scandal resulted in a record-breaking, $5 billion fine for Facebook from the US Federal Trade Commission (FTC).

Also Read: I Fall in Love with India Every Time I Return Here: Amazon CEO Jeff Bezos

In November 2019, Facebook revealed that at least 100 app developers may have accessed Facebook users’ data for months, confirming that at least 11 partners “accessed group members’ information in the last 60 days”.

The social networking giant found that the apps — primarily social media management and video streaming apps — retained access to group member information, like names and profile pictures in connection with group activity, from the Groups API (application programming interface). (IANS)