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Facebook to Launch Pilot Programme to Let Groups and Brands Collaborate

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion for non-profit organisations through charitable giving on Facebook

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Facebook App on a smartphone device. (VOA)

In what appears to be an attempt to help group administrators to earn more money from its platform, Facebook is planning to launch a pilot programme that lets groups and brands collaborate.

To support group admin, Facebook in June 2018 launched a subscription groups pilot to make it easier for admins to create an additional subscribers-only group that sits alongside their existing group.

The new programme announced on Thursday during the Facebook Communities Summit at the company’s headquarters in Menlo Park would expand subscription groups to more partners and allow relevant Pages to join their communities.

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A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

Facebook will also be adding new post formatting tools and ways to manage their group like how to inform members when they violate a rule, filtering by date range in their admin activity log, and searching through membership requests by name, Ime Archibong, Facebook’s Vice President of Product Partnerships said in a statement.

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The social media giant also announced that its photo-sharing app Instagram will bring later this year the ability for people to support non-profits that are important to them through a donation sticker in Instagram Stories.

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion for non-profit organisations through charitable giving on Facebook. (IANS)

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Facebook’s VR Dream May not Take off, Says Oculus co-founder

Facebook recently unveiled “Oculus Rift S”, a new version of its PC headset Oculus Rift, for $399

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FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook-acquired Virtual Reality (VR) firm Oculus may not be profitable as the social networking giant is struggling to bring VR to the mainstream consumer market, says Jack McCauley, one of the co-founders of Oculus.

According to a report in CNBC late Sunday, with Facebook positioning its VR-based Oculus devices primarily as gaming machines, McCauley does not believe there is much of a market for the device.

“There are a lot of fundamental issues that remain unsolved with VR gaming,” said the Oculus Co-founder who stayed through Facebook’s $2 billion acquisition of the company in March 2014.

Virtual Reality Glasses.
Pixabay

McCauley mentioned how people still get nauseated when they put on a VR headset and how they still prefer to play video games alongside their friends on a 2D display.

Facebook announced VR headset called “Oculus Go” at a starting price of $199 in October 2017. The $199 Oculus Go has sold a little more than 2 million units, according to market research firm SuperData.

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The “Oculus Quest”, which was made available in May this year, has sold nearly 1.1 million units while the Oculus Rift has sold 547,000 units, said the report.

Facebook recently unveiled “Oculus Rift S”, a new version of its PC headset Oculus Rift, for $399. (IANS)