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Facebook to Launch Pilot Programme to Let Groups and Brands Collaborate

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion for non-profit organisations through charitable giving on Facebook

Facebook App on a smartphone device. (VOA)

In what appears to be an attempt to help group administrators to earn more money from its platform, Facebook is planning to launch a pilot programme that lets groups and brands collaborate.

To support group admin, Facebook in June 2018 launched a subscription groups pilot to make it easier for admins to create an additional subscribers-only group that sits alongside their existing group.

The new programme announced on Thursday during the Facebook Communities Summit at the company’s headquarters in Menlo Park would expand subscription groups to more partners and allow relevant Pages to join their communities.

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A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

Facebook will also be adding new post formatting tools and ways to manage their group like how to inform members when they violate a rule, filtering by date range in their admin activity log, and searching through membership requests by name, Ime Archibong, Facebook’s Vice President of Product Partnerships said in a statement.

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The social media giant also announced that its photo-sharing app Instagram will bring later this year the ability for people to support non-profits that are important to them through a donation sticker in Instagram Stories.

The feature is already available on Facebook. Last November, the company announced that people raised over $1 billion for non-profit organisations through charitable giving on Facebook. (IANS)

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AI Couldn’t Catch NZ Attack Video Streaming: Facebook

Facebook said it was exploring how AI could help it react faster to this kind of content on a live streamed video

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This photograph taken on May 16, 2018, shows a figurine standing in front of the logo of social network Facebook on a cracked screen of a smartphone in Paris. VOA

Facing flak for failure to block the live broadcast of the New Zealand terrorist attack last week, Facebook on Thursday said that its Artificial Intelligence (AI) tools were not “perfect” to detect the horrific video.

Vowing to improve its technology, the social networking giant, however, ruled out adding a time delay to Facebook Live, similar to the broadcast delay sometimes used by TV stations.

“There are millions of Live broadcasts daily, which means a delay would not help address the problem due to the sheer number of videos,” Guy Rosen, Facebook’s Vice President of Integrity, said in a statement.

“More importantly, given the importance of user reports, adding a delay would only further slow down videos getting reported, reviewed and first responders being alerted to provide help on the ground,” Rosen added.

Strapped with a GoPro camera to his head, the gunman broadcast graphic footage of the New Zealand shooting via Facebook Live for 17 minutes, which was later shared in millions on other social media platforms, including Twitter and YouTube.

Fifty people were killed and dozens injured in the shootings at Al Noor Mosque and the Linwood Avenue Masjid in Christchurch on March 15 after 28-year-old Australian Brenton Tarrant opened indiscriminate firings.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

The circulation of the video on social media platforms attracted widespread criticism from different quarters.

In a letter to CEOs of Facebook, Twitter, YouTube and Microsoft, House Homeland Security Committee Chairman Bennie Thompson asked the technology companies to brief the US Congress on March 27 regarding their response to dissemination of the video on their platforms.

Thompson also warned the technology companies that unless they do better in removing violent content, the Congress could consider policies to bar such content on social media.

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Facebook on Thursday said it was exploring how AI could help it react faster to this kind of content on a live streamed video.

“AI has made massive progress over the years and in many areas, which has enabled us to proactively detect the vast majority of the content we remove. But it’s not perfect.

“However, this particular video did not trigger our automatic detection systems,” Rosen said, referring to the New Zealand attack video. (IANS)