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Facebook Launching Two New Ad Units on its Platform

Both the new ad units are currently available for all film studios in the US and the UK

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Aiming to help movie studios promote their latest releases, social networking giant Facebook is launching two new ad units named movie reminder ads and movie showtime ads.

Moviegoers often discover a film months before its release but they often need reminders when a film they care is about to hit theatres.

With movie reminder ads, when people see an ad for a film in their News Feed, they can now tap on the ‘Interested’ button to receive a reminder in their Facebook notifications when the movie hits theatres.

“The notification sends people to the movie detail page on Facebook to look up showtimes and seamlessly purchase tickets,” Facebook said in a statement on Wednesday.

Facebook, Data, Privacy
FILE – The entrance sign to Facebook headquarters in Menlo Park, Calif., Oct. 10, 2018. VOA

Meanwhile, movie showtime ads for films are already in theatres.

“We’re also introducing movie showtime ads for films that are already in theatres. Previously, researching showtimes required extra steps and additional searches. Now, when a moviegoer comes across a movie showtime ad, they can tap a ‘Get Showtimes’ button to go right to the Facebook movie detail page to find out where and when to see the film,” the social networking giant said.

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Both the new ad units are currently available for all film studios in the US and the UK. (IANS)

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Facebook Selects Six Projects from India for AI Ethics Research

Facebook announced the Ethics in AI research awards in June with a regional focus of India

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Facebook, India, AI
The winners, declared on Friday, included the top two submissions in each category. Pixabay

To encourage research on Artificial Intelligence (AI) ethics, Facebook has selected six projects from India that will focus on three key areas – governance, cultural diversity and operationalising ethics.

The winners, declared on Friday, included the top two submissions in each category.

Facebook announced the Ethics in AI research awards in June with a regional focus of India. The proposed budget should be within Rs 10,00,000 to Rs 20,00,000, Facebook said.

In the operationalising ethics category, the two selected projects include “Patient-Centric Frameworks for the Evaluation of AI-Enabled Medical Tests” that has Amit Sethi of the Indian Institute of Technology-Bombay (IIT Bombay) as the principal investigator and “Targeted Bias in Indian Media Outlets” that has Animesh Mukherjee of the Indian Institute of Technology-Kharagpur (IIT Kharagpur) as the principal investigator.

Facebook, India, AI
To encourage research on Artificial Intelligence (AI) ethics, Facebook has selected six projects from India that will focus on three key areas – governance, cultural diversity and operationalising ethics. Pixabay

One of the research projects picked for the governance category, “Ethical Implications of Delegating Decision-making Journey to AI Systems”, has Rahul De from the Indian Institute of Management-Bangalore (IIM Bangalore)

The other project selected for the governance category, “A‘Public Law of Information’ for India”, has Sudhir Krishnaswamy from the Centre for Law and Policy Research as its principal investigator.

“Mitigating Bias in Face Recognition for Vast Regional Diversity in India” which has Richa Singh from Indraprastha Institute of Information Technology-Delhi (IIIT-Delhi) as principal investigator is one of the projects selected in the cultural diversity category.

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The other project is “Regulatory Impact Assessment of the National AI Market Place of India” which has Varadharajan Sridhar from the International Institute of Information Technology-Bangalore (IIIT-Bangalore) as principal investigator. (IANS)