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Facebook Loses its Place Among the World’s 10 Most Valuable Brands

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Hit by privacy scandals and year-round investigations, Facebook has lost its place among the world’s 10 most valuable brands in global brand consultancy Interbrand’s annual ranking of best top 100 brands.

Facebook fell to the 14th spot. Two years back, the social networking giant was at the eighth spot in the list, billed as a “rapidly appreciating” brand.

Apple led the top 100 best brands’ list, followed by Google and Amazon. Microsoft was the fourth, Coca Cola fifth and Samsung came sixth on the list.

The seventh spot was grabbed by Toyota, Mercedes was the eighth, McDonald’s ninth and Disney was at the 10th spot.

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive. Benioff said that the company must be held accountable now.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have also been pitching to break up Facebook.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Nearly 40 state attorneys general in the US have decided to join probe against Facebook’s anti-competitive business practices.

Facebook this year agreed to pay $5 billion as a settlement to the US Federal Trade Commission (FTC) over privacy violations.

According to a survey by independent research firm Ponemon Institute in 2018, users’ confidence in Facebook plunged by 66 per cent after Cambridge Analytica data scandal involving 87 million users.

Also Read: Apple Users can Now Report Accidents, Traffic on Google Maps

Only 28 per cent of Facebook users believed the company is committed to privacy, down from a high of 79 per cent.

“We found that people care deeply about their privacy and when there is a mega data breach, as in the case of Facebook, people will express their concern. And some people will actually vote with their feet and leave,” Ponemon said in a statement. (IANS)

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Facebook Removes 3.2 Billion Fake Accounts

Facebook removes 3.2 billion fake accounts and 11.4 million hate speech posts

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facebook
Facebook kills 3.2bn fake accounts and11.4 million hate speech posts. Pixabay

As the US Presidential election approaches, Facebook said that it has removed more than 3.2 billion fake accounts in the April-September period along with taking action on 11.4 million hate speech posts in the same period.

In total, Facebook removed 5.4 billion fake accounts and 15.5 million hate speech posts since January.

“Over the past two quarters, we have improved our ability to detect and block attempts to create fake, abusive accounts. We can estimate that every day, we prevent millions of attempts to create fake accounts using these detection systems,” the social networking giant said on Wednesday.

The majority of such accounts were caught within minutes of registration, before they became a part of Facebook monthly active user (MAU) population.

“Our proactive rate remained above 99 per cent for both quarters. Prevalence for fake accounts continues to be estimated at approximately 5 per cent of our worldwide monthly active users (MAU) on Facebook,” said the company.

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In total, Facebook removed 5.4 billion fake accounts since January. Pixabay

Earlier this year, Facebook began allowing its hate speech algorithms to begin automatically removing content that violates its policies.

“One result of that decision has been a sharp spike in the amount of hate speech taken off Facebook,” said the company.

Facebook said It is using machine learning-based detection technology that can find and flag hate speech using several different methods.

Also Read- ‘Project Nightingale’ of Google Confronts a Federal Inquiry in the US

“Starting in Q2 2019, our systems began removing posts automatically when they received very high scores or matched existing hate speech in our database. In all other cases when our systems detect potential hate speech, they send the post to our review team to determine if it should be removed,” explained the company. (IANS)