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Facebook might bring Stories on desktop

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop

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The man behind this development is Matt King.
The man behind this development is Matt King.
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  • Facebook believes their stories can fetch the company money with correct advertising
  • They are trying to create and share stories through desktop
  • Users will be able record stories via their webcams

Although Facebook ‘Stories’ is not as popular as it is on Instagram and WhatsApp, the social media giant is convinced that the feature can fetch money through effective advertising and due to this, the company might soon launch it on desktop.

The company said that the narrative, ephemeral, camera-first format is the future of sharing… and advertising, Tech Crunch reported late on Thursday.

The report said that Facebook was doubling down on ‘Stories’ by testing the ability to create them from desktop and a much more prominent placement for viewing it atop the News Feed instead of in the sidebar.

Also Read : Meet the man behind Facebook’s successful ad business

Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay
Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay

“We are testing the option to create and share ‘Stories’ from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile,” a Facebook spokesperson was quoted as saying.

Previously users could only consume ‘Stories’ on web that had to be created on mobile.

Brands, Event promoters and Group admins who manage their Facebook presence from desktop might embrace ‘Stories’ more now that they can post from there, too, the report pointed out.

Facebook believes their stories can do great with better advertising.
Facebook believes their stories can do great with better advertising.

Also Read : Why Facebook blocking posts in India is necessary

Advertisers are likely to be more comfortable after getting Stories on desktop.

Moreover, a Digiday report said that Facebook was also building an augmented reality (AR) team in London to help it pitch sponsored AR filters to advertisers.

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer. IANS

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How To Deal With Online Hate Speech: A Detailed Guide By Facebook

Critics of the company, however, said Zuckerberg hasn't gone far enough to address the inherent problems of Facebook, which has 2 billion users.

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Facebook, India, Fake News, Hate Speech
A television photographer shoots the sign outside of Facebook headquarters in Menlo Park, Calif. VOA

Facebook says it is getting better at proactively removing hate speech and changing the incentives that result in the most sensational and provocative content becoming the most popular on the site.

The company has done so, it says, by ramping up its operations so that computers can review and make quick decisions on large amounts of content with thousands of reviewers making more nuanced decisions.

In the future, if a person disagrees with Facebook’s decision, he or she will be able to appeal to an independent review board.

Facebook “shouldn’t be making so many important decisions about free expression and safety on our own,” Facebook CEO Mark Zuckerberg said in a call with reporters Thursday.

Facebook, India, Fake News, Hate Speech
Facebook CEO Mark Zuckerberg delivers the keynote address at a Facebook developers conference in San Jose, California. VOA

But as Zuckerberg detailed what the company has accomplished in recent months to crack down on spam, hate speech and violent content, he also acknowledged that Facebook has far to go.

“There are issues you never fix,” he said. “There’s going to be ongoing content issues.”

Company’s actions

In the call, Zuckerberg addressed a recent story in The New York Times that detailed how the company fought back during some of its biggest controversies over the past two years, such as the revelation of how the network was used by Russian operatives in the 2016 U.S. presidential election.

The Times story suggested that company executives first dismissed early concerns about foreign operatives, then tried to deflect public attention away from Facebook once the news came out.

Facebook, India, Fake News, Hate Speech
A Facebook panel is seen during the Cannes Lions International Festival of Creativity, in Cannes, France. VOA

Zuckerberg said the firm made mistakes and was slow to understand the enormity of the issues it faced. “But to suggest that we didn’t want to know is simply untrue,” he said.

Zuckerberg also said he didn’t know the firm had hired Definers Public Affairs, a Washington, D.C., consulting firm that spread negative information about Facebook competitors as the social networking firm was in the midst of one scandal after another. Facebook severed its relationship with the firm.

“It may be normal in Washington, but it’s not the kind of thing I want Facebook associated with, which is why we won’t be doing it,” Zuckerberg said.

The firm posted a rebuttal to the Times story.

Content removed

Facebook said it is getting better at proactively finding and removing contentsuch as spam, violent posts and hate speech. The company said it removed or took other action on 15.4 million pieces of violent content between June and September of this year, about double what it removed in the prior three months.

Facebook, India, Fake News, Hate Speech
This photo shows a Facebook app icon on a smartphone in New York. VOA

But Zuckerberg and other executives said Facebook still has more work to do in places such as Myanmar. In the third quarter, the firm said it proactively identified 63 percent of the hate speech it removed, up from 13 percent in the last quarter of 2017. At least 100 Burmese language experts are reviewing content, the firm said.

One issue that continues to dog Facebook is that some of the most popular content is also the most sensational and provocative. Facebook said it now penalizes what it calls “borderline content” so it gets less distribution and engagement.

“By fixing this incentive problem in our services, we believe it’ll create a virtuous cycle: by reducing sensationalism of all forms, we’ll create a healthier, less-polarized discourse where more people feel safe participating,” Zuckerberg wrote in a post.

Also Read: Facebook to Establish an Independent Body to Moderate Content

Critics of the company, however, said Zuckerberg hasn’t gone far enough to address the inherent problems of Facebook, which has 2 billion users.

“We have a man-made, for-profit, simultaneous communication space, marketplace and battle space and that it is, as a result, designed not to reward veracity or morality but virality,” said Peter W. Singer, strategist and senior fellow at New America, a nonpartisan think tank, at an event Thursday in Washington, D.C. (VOA)