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The Facebook mobile app on an Android smartphone. Wikimedia Commons

Pitching once again for breaking up Facebook and regulating it, software giant Salesforce CEO Marc Benioff has reiterated that the social networking platform is “new cigarettes for the society”.

In an interview to CNN on Tuesday, Benioff continued with his tirade against Mark Zuckerberg-owned company.


“Well, you can see Facebook is the new cigarettes for our society. It’s something that badly needs to be regulated,” he said.

“They’re certainly not exactly about truth in advertising. Even they have said that. That’s why we’re really in squarely a crisis of trust, when the core vendor themselves cannot say that trust is our most important value,” said Benioff who owns Time magazine.

“I expect a fundamental reconceptualisation of what Facebook’s role is in the world,” Benioff added.


FILE – In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook’s developer conference in San Jose, Calif. VOA

In October, Benioff said Facebook must be held accountable now.

“Facebook is a publisher. They need to be held accountable for propaganda on their platform. We must have standards practices decided by the law. FB is the new cigarette — it’s addictive, bad for us; our kids are being drawn in,” he tweeted.

Also Read: Tech Giant Apple Grants a New Patent for Virtual Speakers

“They’re also acquiring other companies and co-mingling (data)… they probably should be broken up because they’re having an undue influence as the largest social media platform on the planet,” he noted.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have been pitching to break up Facebook. (IANS)


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The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

four children standing on dirt during daytime 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race and even differences in background. | Photo by Ben Wicks on Unsplash


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