Wednesday, December 2, 2020
Home Lead Story Facebook News: Boon for Some, Ban for Many

Facebook News: Boon for Some, Ban for Many

Wait and watch as more details emerge about Facebook News

With Facebook announcing to bring top media houses onboard as it faces extreme scrutiny amid ongoing regulatory hearings over privacy violations, one thing is clear: struggling small and medium media outlets now face a strong rival, starting with the US.

The significant media handshake from Facebook CEO Mark Zuckerberg has come after years of shaky relationship between the two.

Facebook never called itself a media organisation, despite experimenting with splashing news on its platform.

In 2015, the social networking platform launched Instant Articles, hosting news content inside its app.

“But heavy-handed rules restricting advertising, subscription signup boxes and recirculation modules led publishers to get little out of Instant Articles. By late 2017, many publishers had largely abandoned the feature,” reports TechCrunch.

The company also discontinued its Trending News section in June last year.

This time, Zuckerberg has played his cards well, by bringing 200 news outlets including the “alt-right” Breitbart News, despite its history of white nationalism and propagating racist conspiracies, under its umbrella.

What’s more, Facebook will reportedly pay as much as $3 million to licence headlines and previews of article from “major news outlets”.

This spells bad news for already bleeding small and medium publishers, not only in the US but in other countries including in India.

facebook, WhatsApp, stories, feature
An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Zuckerberg predicts 20 million to 30 million people could use the News tab in a few years.

The News tab will initially be available to about 200,000 people in some of the largest cities in the US. The company has Facebook hired a team of journalists to help curate major national stories.

Facebook and news organizations have had a strained relationship in the past “because both compete for ad dollars”.

Also Read: Tesla Unveils Third Version of its Solar-roof Product

Facebook and Google are pocketing more than 70 per cent of the digital ad spend globally, leaving scores of news organisations to vie for the rest.

Accoding to several media reports, Facebook News will have an uneven impact on news publishers a” with the largest ones benefiting the most.

Industry analyst Ken Doctor was quoted as saying in the Sydney Morning Herald that Facebook was risking backlash by choosing to pay some publishers but not others.

Will this media handshake also help Facebook control the scathing criticism coming from some of the top media outlets too, as regulators and governments go after the social media platform, including the break-up Facebook call?

Wait and watch as more details emerge about Facebook News. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

Hyaluronic Acid Is An Extraordinary Ingredient And A Boon To Skincare

Hyaluronic acid has recently become such a hyped ingredient, but the popularity is acceptable because the ingredient provides what it claims to -- anti-aging. What...

Study: Men And Teenagers Are Affected By Instagram Influencers

Not just women, men and teenagers are affected by Instagram influencers who set global benchmarks for ideal body shape, fashion, and even facial trends,...

Covid-19 May Deepen Depression, Anxiety Among Pregnant Women

Researchers have said that Covid-19 may deepen depression, anxiety, and post-traumatic stress disorder (PTSD) among pregnant and postpartum women. "We know the perinatal period is...

Chinese Spacecraft To Bring Lunar Soil From Moon

China's Chang'e-5 mission, intended to bring back around 2 kg of lunar soil and rocks to the earth, touched down on the Moon on...

America’s Favorite Snacks Invented By US Military

From instant coffee to Cheetos, packaged cookies, and energy bars, the U.S. military helped invent many of the snacks Americans love to eat. The effort...

COVID Pandemic Obstructed Global Fight Against AIDS

Tuesday is World AIDS Day, with organizations around the world highlighting the need to support those living with and affected by HIV, the virus...

Focus on Having Healthy Heart To Face COVID

Amid the rising cases of Covid-19 in Delhi-NCR, health experts on Tuesday stressed that along with a focus on overall health, taking special care...

Enchanting Tale On Impact of Social Media

This is among the first books to explore the psychological impact of social media, especially Instagram. Garv Roy Gill and Yahvi Kothari meet by chance...

Recent Comments