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Facebook to Now Allow Users to See all Active Ads on Pages and Flag Suspicious Ones

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October's general election

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Facebook refutes report 'Zuckerberg doesn't care about publishers'. Pixabay
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After coming under the scanner for alleged Russian meddling in 2016 US Presidential election through Facebook, the social networking giant has now decided to allow users to see the active ads a Page is running and flag suspicious ones.

“The hope of the announcement today is that it will hold us accountable, it will hold advertisers accountable — but it will also give people a lot more ability to find things that maybe shouldn’t be up. Or find things that might be misleading so that we can take actions,” Facebook COO Sheryl Sandberg said on Thursday.

“Our ultimate goal is very simple: we want to reduce bad ads, we want to make sure that people understand what they’re seeing, who paid for it, and the fullness of what other people might see,” Sandberg said while addressing the media at Facebook’s Menlo Park headquarters in California.

Representational image.
Representational image. Pixabay

As part of the new transparency initiatives, Facebook said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them.

The Pages will now have an “Info and Ads” section which will have information about the ads and allow users to flag anything suspicious by clicking on “Report Ad.”

Also Read: Facebook Still Evasive Over Cambridge Analytica And Fake News: UK Lawmakers

“You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks,” Rob Leathern, Facebook’s Director of Product Management and the company’s Product Marketing Director Emma Rodgers said in a statement.

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October’s general election.

Facebook launched this initiative in the US in May. (IANS)

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Birthday Fundraisers on Facebook Raise More than $300 mn in the First Year

Since November 2017, Facebook waived fees, so 100 per cent of all donations made to nonprofits on Facebook go directly to the nonprofits they are supporting

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Facebook birthday fundraisers raise $300 mn in 1st year. Pixabay

Facebook birthday fundraisers, a feature that allows users to raise funds for the causes they care about and donate it to nonprofit organisations, raked in more than $300 million in the first year, the company has said.

To make it easier for users to pick one non-profit from a list of over 750,000 nonprofits on Facebook, the social netoworking giant also announced new tools for people using the feature.

“…we will soon provide more information: when you click on a nonprofit in the list, you can learn more about the organisation, their mission, location and how many people like their Page,” Asha Sharma, Facebook’s Head of Product, Social Good, said in a statement on Wednesday.

“We also plan to share more relevant information, like popular search terms in the nonprofit selection tool,” Sharma said.

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Facebook, social media. Pixabay

Earlier, Facebook added new tools to nonprofit fundraisers, like the ability to match donations and add organisers to fundraiser.

Pages – including those run by brands, public figures, and nonprofits themselves – can now create and donate to fundraisers.

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And it added a tool so people can make recurring monthly donations to the organisations and causes that are important to them.

Since November 2017, Facebook waived fees, so 100 per cent of all donations made to nonprofits on Facebook go directly to the nonprofits they are supporting. (IANS)

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