Saturday December 7, 2019
Home Lead Story Facebook to N...

Facebook to Now Allow Users to See all Active Ads on Pages and Flag Suspicious Ones

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October's general election

0
//
Facebook
Facebook releases Messenger redesign on Android, iOS. Pixabay

After coming under the scanner for alleged Russian meddling in 2016 US Presidential election through Facebook, the social networking giant has now decided to allow users to see the active ads a Page is running and flag suspicious ones.

“The hope of the announcement today is that it will hold us accountable, it will hold advertisers accountable — but it will also give people a lot more ability to find things that maybe shouldn’t be up. Or find things that might be misleading so that we can take actions,” Facebook COO Sheryl Sandberg said on Thursday.

“Our ultimate goal is very simple: we want to reduce bad ads, we want to make sure that people understand what they’re seeing, who paid for it, and the fullness of what other people might see,” Sandberg said while addressing the media at Facebook’s Menlo Park headquarters in California.

Representational image.
Representational image. Pixabay

As part of the new transparency initiatives, Facebook said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them.

The Pages will now have an “Info and Ads” section which will have information about the ads and allow users to flag anything suspicious by clicking on “Report Ad.”

Also Read: Facebook Still Evasive Over Cambridge Analytica And Fake News: UK Lawmakers

“You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks,” Rob Leathern, Facebook’s Director of Product Management and the company’s Product Marketing Director Emma Rodgers said in a statement.

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October’s general election.

Facebook launched this initiative in the US in May. (IANS)

Next Story

Private Firms Shouldn’t Censor Politicians, News: Facebook CEO Mark Zuckerberg

Facebook recently allowed US President Donald Trump's campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform

0
2020, Facebook
FILE - Facebook CEO Mark Zuckerberg speaks at a Facebook developer conference in San Jose, California, May 1, 2018. VOA

Defending Facebook’s policy of not removing political advertisements containing false information, Facebook CEO Mark Zuckerberg has said that a private company should not be censoring politicians and news.

Challenged on CBS over the policy, Zuckerberg said “people should be able to judge for themselves the character of politicians”.

The policy has faced criticism from several quarters due to concerns that ads containing false information may spread misinformation and distort elections.

“What I believe is that in a democracy, it’s really important that people can see for themselves what politicians are saying, so they can make their own judgments,” the Facebook CEO was quoted as saying.

While demands for reconsidering the policy emanated even from within the organisation, Zuckerberg did not commit to any changes.

Mark Zuckerberg. (Wikimedia Commons)

While Twitter has banned all political ads, Google last month announced new restrictions on such ads.

The Internet search giant put new limits on political advertisers globally from micro-targeting users via election ads based on their political affiliation.

Also Read: LinkedIn Visualizes 20 Times Growth in Coming 10 Years in India

The main formats Google offers political advertisers are Search ads, YouTube ads and display ads. Under the new rules, political advertisers may target their ads only down to the postal code level.

Facebook recently allowed US President Donald Trump’s campaign office to post a fake ad about Democrat presidential hopeful Joe Biden on its platform. (IANS)