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Facebook to Now Allow Users to See all Active Ads on Pages and Flag Suspicious Ones

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October's general election

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Facebook
Facebook releases Messenger redesign on Android, iOS. Pixabay

After coming under the scanner for alleged Russian meddling in 2016 US Presidential election through Facebook, the social networking giant has now decided to allow users to see the active ads a Page is running and flag suspicious ones.

“The hope of the announcement today is that it will hold us accountable, it will hold advertisers accountable — but it will also give people a lot more ability to find things that maybe shouldn’t be up. Or find things that might be misleading so that we can take actions,” Facebook COO Sheryl Sandberg said on Thursday.

“Our ultimate goal is very simple: we want to reduce bad ads, we want to make sure that people understand what they’re seeing, who paid for it, and the fullness of what other people might see,” Sandberg said while addressing the media at Facebook’s Menlo Park headquarters in California.

Representational image.
Representational image. Pixabay

As part of the new transparency initiatives, Facebook said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them.

The Pages will now have an “Info and Ads” section which will have information about the ads and allow users to flag anything suspicious by clicking on “Report Ad.”

Also Read: Facebook Still Evasive Over Cambridge Analytica And Fake News: UK Lawmakers

“You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks,” Rob Leathern, Facebook’s Director of Product Management and the company’s Product Marketing Director Emma Rodgers said in a statement.

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October’s general election.

Facebook launched this initiative in the US in May. (IANS)

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Salesforce CEO Calls Facebook as ‘New Cigarettes’ for Kids

Zuckerberg, however, has promised his employees to "fight and win" if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms

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facebook, instant games
FILE - Attendees walk past a Facebook logo during Facebook Inc's F8 developers conference in San Jose, California, United States. VOA

Pitching for breaking up Facebook, US-based software giant Salesforce CEO Marc Benioff has called the social networking platform “new cigarettes” which are making kids addictive.

Responding to Facebook CEO Mark Zuckerberg’s announcement that he will make a speech about his views on free expression, Benioff said the company must be held accountable now.

“Facebook is a publisher. They need to be held accountable for propaganda on their platform. We must have standards & practices decided by law. FB is the new cigarette – it’s addictive, bad for us, & our kids are being drawn in. We need to abolish section 230 Indemnifying them,” he tweeted on Wednesday.

Section 230 of the US Communications Decency Act of 1996 gives automatic liability protection to social media firm for any content posted by their users.

In an interview with CNN later, the Salesforce chief pushed for the breakup of Facebook.

“They’re also acquiring other companies and co-mingling (data)… they probably should be broken up because they’re having an undue influence as the largest social media platform on the planet,” he was quoted as saying.

Fake, News, WhatsApp, Facebook, India
The Facebook mobile app on an Android smartphone. Wikimedia Commons

Zuckerberg was scheduled to make a speech on free expression on Thursday.

“Why I believe voice is important, how giving people voice and bringing people together go hand in hand, how we might address the challenges that more voice and the internet introduce, and the major threats to free expression around the world,” Zuckerberg posted.

Several US lawmakers like Senators Kamala Harris and Elizabeth Warren have been pitching to break up Facebook.

Also Read: NASA Making a ‘Rigorous’ Search for Vikram with Fresh Lunar Pictures

Warren in fact successfully run a fake ad on the social media platform that claimed “Mark Zuckerberg and Facebook just endorsed Donald Trump for re-election”.

Zuckerberg, however, has promised his employees to “fight and win” if Democratic presidential hopeful Warren wins the 2020 election and moves forward with her stated plan to break up the big US tech firms. (IANS)