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Facebook to Now Allow Users to See all Active Ads on Pages and Flag Suspicious Ones

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October's general election

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Facebook expands tool to connect users to local news. Pixabay
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After coming under the scanner for alleged Russian meddling in 2016 US Presidential election through Facebook, the social networking giant has now decided to allow users to see the active ads a Page is running and flag suspicious ones.

“The hope of the announcement today is that it will hold us accountable, it will hold advertisers accountable — but it will also give people a lot more ability to find things that maybe shouldn’t be up. Or find things that might be misleading so that we can take actions,” Facebook COO Sheryl Sandberg said on Thursday.

“Our ultimate goal is very simple: we want to reduce bad ads, we want to make sure that people understand what they’re seeing, who paid for it, and the fullness of what other people might see,” Sandberg said while addressing the media at Facebook’s Menlo Park headquarters in California.

Representational image.
Representational image. Pixabay

As part of the new transparency initiatives, Facebook said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them.

The Pages will now have an “Info and Ads” section which will have information about the ads and allow users to flag anything suspicious by clicking on “Report Ad.”

Also Read: Facebook Still Evasive Over Cambridge Analytica And Fake News: UK Lawmakers

“You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks,” Rob Leathern, Facebook’s Director of Product Management and the company’s Product Marketing Director Emma Rodgers said in a statement.

Facebook said it will also soon launch its political ads labeling and archive in Brazil, ahead of October’s general election.

Facebook launched this initiative in the US in May. (IANS)

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Facebook CEO Mark Zuckerberg Reaches Out to Microsoft President For Help

A recent CNBC report claimed that Facebook employees were contacting former colleagues to look for jobs outside the company

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Facebook's CEO Mark Zuckerberg. VOA

Embroiled in massive data scandals amid losing stock and market cap, Facebook CEO Mark Zuckerberg has reportedly spoken to Microsoft President Brad Smith exploring the possibility of him joining the social networking platform and bring it back to glory.

According to a report in The Information on Monday, Zuckerberg spoke directly to Smith on how to build trust at Facebook.

“While the conversation didn’t involve a formal job offer, Mr. Smith still felt compelled to let Mr. Zuckerberg know he was happy at Microsoft and had no desire to leave,” the report said, quoting a person familiar with the talks.

According to the report, Mark Zuckerberg usually seeks advice from billionaire Microsoft co-founder and philanthropist Bill Gates.

Another report from Wall Street Journal claimed last month that Gates suggested to Zuckerberg that Facebook consider hiring someone with a profile like that of Smith who can tackle regulators and lawmakers around the world — gunning for Facebook over frequent users’ data breaches and a recent expose of internal emails.

Facebook and Microsoft were yet to comment on the reports.

A New York Times investigation last month suggested that the social network under Chief Operating Officer (COO) Sheryl Sandberg hired a Republican-owned political consulting and PR firm that “dug up dirt on its competitors” including Soros.

Mark Zuckerberg
Facebook CEO reaches out to Microsoft President for help: Report. Flickr

Reacting to the report, Mark Zuckerberg and Sandberg denied they had any prior knowledge about this firm.

Later, Facebook’s outgoing Head of Communications and Policy Elliot Schrage took the full responsibility for hiring the political consulting and PR firm Definers Public Affairs.

Facebook has also lost the tag of best place to work in the US.

According to the leading job website Glassdoor’s annual “100 Best Places to Work in the US” list, Facebook is now ranked No 7 — scoring 4.5 out of a perfect 5.

Also Read- Actress Katrina Kaif Feels Herself Fortunate For Everything She Has Gone Through

The Glassdoor list came at a time when media reports said several Facebook employees are looking for better opportunities as scrutiny of the company’s conduct rises following several cases of data leak and as its stock price takes a beating.

A recent CNBC report claimed that Facebook employees were contacting former colleagues to look for jobs outside the company. (IANS)