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Social Networking Giant Facebook to Pay $40mn for Inflating Data on Video Ads

Snap and Facebook share a bitter history, with the latter copying several of Snapchat-first features into its Instagram and other products

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Corporate, America, Climate Change
FILE - In this April 30, 2019, file photo, Facebook stickers are laid out on a table at F8, Facebook's developer conference in San Jose, Calif. The Boston-based renewable energy developer Longroad Energy announced in May that Facebook is building a… VOA

Facebook will pay $40 million to settle a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform.

Advertisers sued the social networking platform for overstating video-viewing metrics over an 18-month period from 2015-16, which led the advertisers paying extra for video ads based on the inflated data, market Watch reported on Monday.

The legal battle began in 2016. According to the company, it discovered the issue only a month before going public with it.

“The tech giant had only counted video views that lasted at least three seconds, ignoring those of shorter durations and artificially pushing the average length of a view higher,” mentioned the report.

Some Facebook competitors like Snap are reportedly helping the US Federal Trade Commission (FTC) as it launches an anti-trust investigation into the social networking giant’s business practices.

Social Media, Facebook, Authenticity, Posts
The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

Snap, which is the parent company of Snapchat, has created a dossier under “Project Voldemort” that apparently contains Facebook secrets.

Snap and Facebook share a bitter history, with the latter copying several of Snapchat-first features into its Instagram and other products.

Also Read: 15 Apps on Google Play Market Found Making Adware Attempts: Report

In a historic judgment, the US FTC in July slapped a massive $5 billion fine on Facebook over users’ privacy violations in the Cambridge Analytica scandal, along with the US Securities and Exchange Commission (SEC) directing the social networking platform to pay $100 million penalty for making misleading disclosures regarding the risk of misuse of user data.

Democrat Senator Ron Wyden from Oregon is even demanding jail term for Facebook CEO Mark Zuckerberg, saying he should face serious consequences for letting his social media platform misuse consumers’personal data. (IANS)

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Venue: Facebook Launches New App for Interactive Live Events

The app aims to make live events more social

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Facebook Venue
Facebook has launched a new app called 'Venue' to make live events more interactive. Pixabay

Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events.

The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched this week. The last two were focused on collaborative music video creations and voice-only group calling.

Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31.

Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.

Venue
Venue happens to be the third app Facebook’s New Product Experimentation team has launched this week. Pixabay

Also Read: US Lawmaker Proposes Bill in Congress to Recognise Tibet and Hong-Kong as Independent Nations

“As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe — all from the safety and comfort of their own homes,” Tim Clark, NASCAR SVP and chief digital officer, said in a statement.

The service has been widely compared to Twitter’s live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. (IANS)

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Facebook to Now Verify People Whose Posts Go Viral Rapidly

Facebook will provide ID verification to profiles with large audiences

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Facebook
Facebook will now verify user whose posts go viral rapidly. Pixabay

Facebook said on Thursday that it will now verify the identity of people who have a pattern of inauthentic behaviour on its platform and whose posts start to go viral rapidly.

In 2018, Facebook had first started to verify the identity of people managing Pages with large audiences.

“Now we’re extending ID verification to some profiles with large audiences in the US,” the social networking giant said in a statement.

If someone chooses not to verify their identity or the ID provided does not match the linked Facebook account, the distribution of their viral posts will remain reduced so that fewer people see them.

“In addition, if the person posting is a Page admin, they’ll need to complete Page Publishing Authorisation and will not be able to post from their Page until their account is verified through our existing Page Publisher Authorisation process,” said Facebook.

Facebook
The company said that IDs will be stored securely. Pixabay

Also Read: Google Brings YouTube Kids App on Apple TV

The company said that IDs will be stored securely and won’t be shared on the person’s profile.

“We want people to feel confident that they understand who’s behind the content they’re seeing on Facebook,” the company added. (IANS)

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Facebook Takes on TikTok; Launches Experimental App Collab

Facebook takes on TikTok again, this time with music making app Collab

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Facebook
FAcebook launched a music making app named "Collab". VOA

Taking on Chinese short-video making platform TikTok, Facebooks experimental app division has introduced a new iOS app called Collab for making and mixing music with friends.

Facebook’s app-focused New Product Experimentation (NPE) team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos, starting with music.

“Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required,” the Facebook NPE team said in a statement on Wednesday.

In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix and match further.

tiktok Facebook
In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix. Pixabay

You can also share the music creation to Instagram, Facebook Stories, or any other platform.

Also Read: 80% Maharashtra School Students Don’t Report Cybercrimes: Survey

To request access, the iOS users can sign up for waitlist at https://npe.fb.com/collab.

“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso. (IANS)